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Work Background
CuralluxSenior Copywriter + Curavi Social Media Executive
Sep. 2021 - Apr. 2022Miami, Florida, United StatesCurallux is the umbrella company for both Capillus & Curavi, two distinct brands of medical devices turned into wearable technology for consumer sales. The company hired an internal marketing team for the massive rebranding, transitioning both companies into an e-commerce and socially driven brand. Acuna worked as the Senior Copywriter for Curallux during the initial phase of rebranding. This included multiple meetings with legal and FDA experts to craft a new voice to lead the new branding being produced for both Capillus and Curavi. Tasks included complete homepage rewriting, print marketing materials, campaign pitches and execution, email flow rewriting, PPC copy, social copy, and script writing for major national commercials. As on-camera talent, Acuna became the face of Capillus in national campaigns, voice-over commercials for Spotify, and served as the face of the brand for the Quickstart video that gets sold with every device. As Curavi’s content strategist, Acuna reframed a marketing ecosystem that was not converting. First came restructuring website and landing pages in design and copy. She lead-executed 11 photoshoots that reframed the brand story in a matter of six months with only 25% of permitted budget to create completely new content for brands to use on website, email and social. Imagery and videos were used on successful converting emails, lead-generating paid social to develop segmented email flows with the creative team. Acuna directed and automated the organic social strategy while creating new brand concept and story for Curavi. This included leading discussions with major-league athletes to support the community-building direction of successful wellness tech brands. She is now working alongside the CMO redesign the pain management marketing strategy narrative as a story of finding holistic relief.
Optic Sky ProductionsMarketing Campaign Manager
Apr. 2021 - Dec. 2023Miami, Florida, United StatesAs Marketing Manager of the number one B2B commercial production and immersive experience company in western New York , Acuna worked on the company’s first rebrand, including work from clients like Amazon, Snapchat, Jackson Wang, Zillow, and Zeplin amongst others. Acuna functioned as the head of marketing and lead the internal and freelance team of creatives, working hand-in-hand with the brand copywriter on a daily basis, as well as the heads of divisions in the production, post production and animation internally. Acuna lead the budgeting of the marketing rebrand with multiple paid campaigns, new website, lead generation of niche clientele through funnel systems.
Artist on Wings MediaGlobal Campaign Marketing - CEO
Jun. 2019Miami/Fort Lauderdale AreaAcuña is the CEO of Artist On Wings, a digital marketing and media production company that elevates the creatives with emphasis in fashion, beauty and all things lifestyle with a touch of luxury. As en experienced copywriter, editor, marketing executive and digital media producer, Acuña works with clients from NYC, LA and Miami, helping artists and small businesses get their message to more creatives around the world. Ranging from fine arts, to entertainment, AOW are experts in the art of digital media storytelling and use data and analysis to transform content into revenue and recognition. Whether your needs are rebranding, social media, a monthly content management , video production, photography of marketing direction, we find creative ways to take your business and help it grow in all the ways we can.
Hair Construction, Inc.Content Specialist
May. 2019 - Mar. 2021Miami, FLDigital Content Editor/Copywriter
Stylez is the Netflix for beauty education and a booking app between consumers and professionals.
• COMPANY COPYWRITER/ BLOG DEVELOPER CURATOR Develops & maintains consumer and professional blog for the beauty media company. Pitches articles weekly, updates website copy, drafts social media captions and internal corporate communications. Manages creative team in production of video, photos and filing of assets.
• INTERFACE CREATIVE: Update professional and consumer interfaces daily and launches all new content with major brands and celebrity hairdressers. Reflects and organizes content and publishes on social media for marketing announcements and expanded reach. • CONTENT PRODUCTION:: Creates SEO specific media for app notifications, blog, and social media platforms for maximum content exposure. Prepares necessary existing corporate & social content for app launches. • STRATEGIC/BRANDED MARKETING Conceptualizes campaigns while assessing the “big picture” needs of the company. Clients include Redken, L’Oreal Professionnel, Reuzel, Matrix and over 40 influencers and the beauty industry. Acuna has trained staff and supervised production, which makes the position a high-responsibility one for the company
Style the RunwayDigital Marketing Producer - Social Media Manager
Mar. 2019 - May. 2019Miami, New York, LA@styletherunway https://styletherunway.com AFFILIATE PROGRAM/ BRAND AMBASSADORS
• Cultivation and management of brand ambassadors, social influencers, sponsorships, etc.
• Regular communication of product and brand information with followers, brand collaborations, influencers, etc.
• Product send outs to current and future brand ambassadors or influencers on a monthly basis.
SOCIAL MEDIA MANAGEMENT
• Monitor, listen and respond to followers and influencers by becoming an advocate for the company in social media spaces,
• Engaging in dialogues and answering questions where appropriate.
• Create PRODUCTS cart to tag in IG posts through Facebook Manager
• Utilize Hootsuite to create IG posts one month in advance with
exception of live events
• Monitor weekly and/or monthly report results on social media activity using social analytic tools.
• Host and execute MONTHLY GIVEAWAYS to increase engagement and
encourage a rise in sales
• Management of product send out to giveaway winners.
• Creation of videos to be shared on STR social platforms
• Embed videos on blog and promote blog/website to support online
sales
• Minimum 3 videos per show
MARKETING COPYWRITER
• Generating engaging, compelling and timely copy that will result in an increase of our digital footprint and ultimately in a growing
audience and market share
• Repurposes existing content and may create new content. Creates,
edits, publishes and manages a full range of content.
• Creation of high-resolution images and video
• Content to be shared on STR social platforms in real time
• Professional photography of backstage, and brand for internal and
external purposes
• Networking for potential brand ambassadors and affiliates
• Pitching collaborations with designers for future STR business
ventures
FACEBOOK MANAGER
• Manage promotion strategies (ie Boosted posts, Facebook Lead Campaigns, Ads, etc.).
• Development of brand awareness and online reputation to help build engagement and overall followers.
KeratherapySocial Media Marketing Coordinator
Dec. 2018 - Feb. 2019Development of brand awareness and online reputation to help build engagement and overall followers.
Content management - Create, curate, and manage all published content (images, video, and written).
Cultivation and management of brand ambassadors, social influencers, sponsorships, etc.
Regular communication/engagement with followers, brand ambassadors, influencers, etc.
Monitor, listen and respond to followers and influencers by becoming an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
Managements of product send outs to current and future brand ambassadors or influencers.
Monitor trends in social media tools, applications, channels, design and strategy.
Manage promotion strategies (ie Boosted posts, Facebook Lead Campaigns, Ads, etc.).
Monitor weekly and/or monthly report results on social media activity using social analytic tools.
Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
#BeAwesomeToSomebody Charity (5o1c3)Managing Director
Jan. 2018 - Feb. 2022Greater New York City Area#BEAWESOMETOSOMEBODY| CHARITY MANAGING DIRECTOR • Overseas management of international charity activations and future projects • Creates and designs boundary-pushing collaborations with brands and other charities.
• Documents #BEAWESOMETOSOMEBODY campaigns through various forms of media.
• Arranges special projects and media relations for charity outreach programs
• Maintains network of potential charity investors to implement future projects and donations MARK BUSTOS | SOCIAL MEDIA MANAGER
PRESENT • Managing @MarkBustos social media relations.
• Responsibilities include managing and maintaining media connections • Event planning at major education events
• Drafting copy, articles, communications plans and social media content.
Knight & PawnAccount Manager
Oct. 2017 - Jan. 2018Miami/Fort Lauderdale Area• FORMED part of Coty Prestige Fragrances Account for Latin American Markets (Mexico, Brazil, Colombia, and Argentina)
• MANAGED accounts in Latin American (Brazil, Colombia, Argentina, Mexico) markets for prestige Coty brands: Calvin Klein, Gucci, Burberry, Tiffany & Co, and Hugo Boss • GUIDED influencer and social media campaigns as account executive in the fashion, beauty, and luxury team at Knight & Pawn while delegating local responsibilities to country PR firms.
• IMPLEMENTED day to day media communications and brand events on behalf of clients in the fragrance and fashion industries through hands-on activations in the US and Latin America
The New Black MiamiContent Manager
Jun. 2015 - Feb. 2017Miami/Fort Lauderdale AreaMy love letter to the 305. I manage various PR companies that contact TNBM for coverage. Contact festivals and venues for coverage. I am a photojournalist documenting the extravagant and flourishing nightlife of Miami centered on the art of having fun with art. I review locations, report and write about the top culture spots with the elite of this wonderful city.
Estetica InternationalUSA Multimedia Marketing Executive
May. 2015 - Feb. 2019Miami/Fort Lauderdale AreaNorth American Account Executive & International Magazine Writer/Digital News Editor
Copywriter for over 20 pages of journalistic print and daily digital news for North American issue of the Italian magazine. Acuna was North American Account Executive, responsible for advertisement growth, platform strategy, client management and branded content edition and production.
• PRINT EDITOR & COPYWRITER Curated stories for print and multimedia storytelling, responsible for 100 pages of copy in the print magazine annually.
• DIGITAL CONTENT PRODUCER at major events throughout the country emphasizing on video editing, photography and writing for advertising clients, as well as preparing weekly pitches for industry breaking news.
• ANALYST on social media KPIs, adjusting strategy based on audience response, user trends and client coverage
• CLIENT CULTIVATION & NETWORKING on behalf of the International Magazine network. Acuna handled a client list of over 50 new and existing clients for magazine advertising while conceptualizing and executing successful international client campaigns.
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