Highload - Media for DevelopersDigital Director
Apr. 2021 - Mar. 2022Odesa, Odessa, UkraineAfter the launch of the website, I managed all digital activities for the magazine, including digital marketing, advertising, social media management (SMM), SEO optimization, user experience improvements through design enhancements, overseeing the development and implementation of new features, website analytics, and performance optimization. In this role, my responsibilities included: 🔹 Strategizing and executing digital marketing campaigns to drive brand awareness, audience engagement, and subscription growth.
🔹 Managing advertising initiatives, including ad placements, partnerships, and campaigns, to generate revenue and maximize ROI.
🔹 Overseeing social media management and implementing SMM activities to cultivate a strong online presence and foster audience engagement.
🔹 Conducting SEO optimization efforts to improve organic search rankings, increase website visibility, and drive targeted traffic.
🔹 Enhancing the user experience through continuous improvements in website design, usability, and functionality.
🔹 Leading the development and implementation of new features, working closely with development teams to ensure successful execution.
🔹 Analyzing website metrics and user behavior using website analytics tools to gain insights and make data-driven decisions.
🔹 Implementing strategies to improve website performance, including optimizing page load times and addressing technical issues. Through these responsibilities, I successfully managed all digital aspects of the magazine, contributing to increased brand visibility, audience engagement, and overall website performance.