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Work Background
DaytripHead of SEO
Sep. 2023Czechia, PragueLeading the SEO strategy and driving significant organic growth for Daytrip, an international platform connecting travelers with private drivers in 130+ countries, since 2023:
🔹 Domain Migration: Despite the complexity of migrating mydaytrip.com → daytrip.com, successfully recovered lost traffic within four months.
🔹 Traffic Growth: Achieved a +40% increase in organic traffic in 2024, overcoming migration-related losses.
🔹 Keywords & Rankings: Strengthened domain authority, with 70% of target pages in the top 10 and 40% in the top 3.
🔹 Technical SEO: Expanded indexed pages 18.3x, implemented Core Web Vitals optimizations, and resolved key performance issues through a comprehensive technical audit.
🔹 Landing Pages: Optimized conversion-focused landing pages, now driving 80% of clicks and remaining the primary traffic source.
🔹 Content Team Building: Built and led a team of 11, hiring content managers, editors, and writers to scale content production and maintain high editorial standards.
🔹 Analytical Insights: Developed in-depth monthly reports on internal stats and acquisition trends; benchmarked performance against Blacklane & WelcomePickups, identifying backlink gaps and optimization opportunities.
🔹 Revenue Impact: Demonstrated SEO’s direct impact on business performance and led cost-effectiveness improvements in paid traffic strategies.
EverstakeHead of Inbound Marketing
Jan. 2022 - Jun. 2023Slovakia, BratislavaLed inbound marketing for Everstake, one of the world’s leading staking providers, during a challenging market decline. By implementing a custom SEO strategy, I significantly increased organic traffic, helping position Everstake as one of the only two players in the market to achieve growth. Additionally, I built a standout social media presence, led a high-performing team, launched new products, and contributed to impactful social causes.
🔹 SEO & Organic Growth: Developed and executed a custom SEO strategy, increasing organic traffic and improving search visibility. Conducted comprehensive audits for 300+ pages, resolving technical issues and optimizing on-page content. 70% of target keywords reached the top 10, bringing the growth of traffic, while the market was mostly declining.
🔹 Content & Editorial Leadership: Built and led an effective editorial team, establishing the industry’s top-performing Twitter presence for Everstake’s infrastructure product.
🔹 Social Media Growth: Scaled Everstake’s social media reach 7x through strategic campaigns, positioning the brand as a thought leader.
🔹 High-Impact Fundraising: Led marketing efforts for a landmark crypto fundraising campaign, raising $60M+ in donations for Ukraine.
🔹 Product & Business Expansion: Launched new products and marketing initiatives, driving diversification and growth.
🔹 Data & Analytics: Implemented a comprehensive analytics system (GTM, pixels) to track and optimize user behavior.
itc.uaDigital Director
Sep. 2021 - Mar. 2022Odesa, Odessa, Ukraine🔹 Managing the acquisition and transfer process of the company's website to the holding company's ownership.
🔹 Leading efforts to optimize the website's performance (+60%) and enhance its speed (x5 times) for better user experience.
🔹 Coordinating the translation of the website into Ukrainian to cater to the local audience.
🔹 Implementing SEO optimization techniques to improve the website's search engine visibility and organic rankings.
🔹 Overseeing the website redesign process to enhance its visual appeal and user-friendliness. Through these initiatives, I successfully facilitated the smooth transition of the company's website, resulting in improved performance, expanded reach, and enhanced user engagement.
MC.todayDigital Director
Apr. 2021 - Apr. 2022Odesa, Odessa, UkraineAs the Digital Director at MC.today, I played a pivotal role in driving significant audience growth and optimizing the performance of our websites. Through the implementation of a customized organic traffic growth strategy, I successfully doubled our audience from 4 to 8 million users per year. Additionally, I achieved a remarkable increase in organic traffic, expanding it by 3.5 times from 0.8 to 2.8 million users per year. 🔹 Developed and executed a tailored organic traffic growth strategy, resulting in a substantial increase in our audience size.
🔹 Managed a development team, overseeing the bug-fix process and driving the execution of the development plan.
🔹 Optimized all websites for improved search engine visibility, enhancing their speed and performance.
🔹 Led the design process, establishing corporate style guidelines and implementing a unified visual style across all journal content.
🔹 Managed website redesign projects to improve user-friendliness and enhance the overall user experience.
🔹 Conducted comprehensive analysis of website metrics and prepared insightful reports on performance results. Through my efforts, I successfully drove audience growth, improved website performance, and implemented a cohesive visual identity across the journal's content. Additionally, my data analysis and reporting skills allowed for valuable insights into our digital performance.
Highload - Media for DevelopersDigital Director
Apr. 2021 - Mar. 2022Odesa, Odessa, UkraineAfter the launch of the website, I managed all digital activities for the magazine, including digital marketing, advertising, social media management (SMM), SEO optimization, user experience improvements through design enhancements, overseeing the development and implementation of new features, website analytics, and performance optimization. In this role, my responsibilities included: 🔹 Strategizing and executing digital marketing campaigns to drive brand awareness, audience engagement, and subscription growth.
🔹 Managing advertising initiatives, including ad placements, partnerships, and campaigns, to generate revenue and maximize ROI.
🔹 Overseeing social media management and implementing SMM activities to cultivate a strong online presence and foster audience engagement.
🔹 Conducting SEO optimization efforts to improve organic search rankings, increase website visibility, and drive targeted traffic.
🔹 Enhancing the user experience through continuous improvements in website design, usability, and functionality.
🔹 Leading the development and implementation of new features, working closely with development teams to ensure successful execution.
🔹 Analyzing website metrics and user behavior using website analytics tools to gain insights and make data-driven decisions.
🔹 Implementing strategies to improve website performance, including optimizing page load times and addressing technical issues. Through these responsibilities, I successfully managed all digital aspects of the magazine, contributing to increased brand visibility, audience engagement, and overall website performance.
PivkorobkaFounder and Chief Host
Sep. 2020Odesa, Odessa, Ukraine🔹 Designed and launched custom blind-tasting thematic beer boxes with a unique educational beer card game inside; produced them by myself; launched a subscription model: monthly box for a monthly donation.
🔹 Organized monthly club meetings featuring beer tasting events, developing tailored programs for each occasion.
🔹 Took the lead as a speaker during the events, captivating guests with engaging stories about the featured beers.
🔹 Consistently achieved sold-out status for every beer-tasting event.
🔹 Arranged numerous private beer degustations, both domestically and internationally.
🔹 Independently designed all our products, marketing materials, and club-related content.
Zaborona MediaChief Marketing Officer
Jan. 2020 - Mar. 2021Kyiv, Kyiv City, Ukraine🔹 Developed marketing and communication strategy before the launch of Zaborona in April 2020; implemented it after the launch; built and managed marketing unit team and processes; managed SMM, SEO, and Paid Advertising activities; developed analytics dashboard; provided the team with analytics reporting, market and competitors research.
🔹 Relaunched the website with new design; developed and implemented SEO-audit; increased organic traffic by 4 times: from 5 thousand in April 2020 to 20 thousand in February 2021.
🔹 Increased MAU by 2 times from 40k to 80k unique users.
🔹 Managed SMM activities: Facebook page growth by 10%, Instagram by 75%, Telegram by 50%, and Twitter by 125%.
🔹 Implemented subscription and club monetization model; launched Patreon page and developed it into 80 subs community with an average pledge of $12/month per patron, providing them with tones of cool presents and fanservice.
🔹 Worked with the editorial team on the creation of viral content at all stages: from idea generation and trends research to posting and distribution.
🔹 Organized a fundraising campaign for the maintenance of the investigation department; integrated the system for accepting donations and payments on the site.
🔹 Every month released a new collection of merch; organized its sale via Facebook; launched a store on the website and organized logistics.
🔹 Received a grant for advertising within the program Google for Non Profits and got 10% of MAU using free ads by Google.
🔹 Participated in the formation of applications for grants and in reporting on received grants.
ForkLogChief Commercial Officer
Aug. 2017 - Jul. 2019🔹 Sold and managed more than 130 commercial projects for different advertisers (mostly crypto businesses and brands); managed all projects for the enterprise clients as sales/account/project manager, providing them with creative and custom concepts, personal approach and full-time support.
🔹 Developed and implemented new monetisation strategy: pricing, discount policy, brand new customer service and reorganised range of advertising options; implemented CRM, built transparent understandable sales processes and described them in the documentation; implemented SCRUM and built task management culture.
🔹 Built an editorial team for advertisement production and separate one for ads sales; made them autonomous by providing mentorship and support; developed special educational program with a series of different internal events.
🔹 Developed relations with local partners and customers; visited >30 local industry events in Russia and the CIS; >15 times as a speaker from Forklog; built strong and stable relations with the local industry; organised a database with >5000 contacts; interviewed local opinion leaders.
Агентство интернет-маркетинга NetpeakHead of SEO and Content Marketing Services
Apr. 2014 - Aug. 2017🔹 Created, built and managed the team of seven full-time and >100 remote employees;
🔹 Developed, launched and provided 6 services for agency clients: link building; content marketing and PR; business analytics; content writing; UX/UI design; corporate blog launch;
🔹 Sold the services to the clients by my own; worked with content marketing projects as an expert; provided consulting, management and support to >300 projects, clients and brands;
🔹 Managed all internal communications.
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