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Work Background
fuocoB2B Lead Generation Specialist
Feb. 2022 - Nov. 2022Nashville, Tennessee, United States• Digital marketing lead responsible for building and designing landing pages, emails and websites for our B2B healthcare industry clients
• Spearheaded email marketing strategy for multiple clients
• Created and managed email automation platforms such as HubSpot and Salesforce • Lead SEO strategy for new and existing clients looking to increase their rankings on Google • Designed and Implemented technical SEO strategies to increase site health. • Responsible for managing monthly updates to client websites
Agile Ticketing SolutionsMarketing Specialist
Sep. 2019 - Feb. 2022United States• Created social media marketing strategy for gaining and maintaining a presence for a B2B Software company.
• Maintained 6 social media channels, creating new and engaging content each week.
• Strategized, executed, and managed a portfolio of internal Facebook and LinkedIn Retargeting ad campaigns.
• Reported on key metrics for every campaign with the ability to analyze performance, identify areas for improvement, and justify campaign decisions.
• Conduct, gather and analyze market research to determine social media opportunities and competitiveness.
• Responsible for all email communications from the company to its client including, copywriting, content creation, layout, and delivery.
• Created and updated two brands' blogs with writing copy, planning, and creativity skills.
• Created content used on social media and other platforms using Photoshop, Illustrator, and Premiere Pro.
• Learned Premiere Pro, Photoshop, and Illustrator to increase the quality of campaigns.
• Managed a team of interns, making sure their experience with the company was equally beneficial and that they acquired skills that they can use in the workforce. • Supported our Director of Strategic Marketing in all decisions regarding the marketing strategy 2020/2021.
• Gained an Advanced Certification in Google Analytics.
ZenagenMarketing Assistant
Mar. 2019 - Sep. 2019United States• Built Social Media Influencer strategy. Was in charge of reaching out to influencers to collaborate. • Build Influencer PR “Self Care” Boxes, found and purchased wholesale products to send them along with the companies shampoo/conditioner for them to share a complete self-care day.
• Created a social media marketing strategy for gaining and maintaining a presence and platform on social media by staying current with beauty industry trends. • Used PR skills to create an influencer relations program, an affiliate partnership program.
• Created, edited, and planned all social media content for two brands.
• Maintained a social presence by increasing manual engagements.
• Created and updated the brand’s blog with writing-intensive, planning, and creativity skills.
• Planned out social media and content and giveaways at least 1 month prior to post date.
Novel House MarketingFreelance Marketing Consultant
Jan. 2019I help business owners step away from marketing so they can focus on what you do best—running their business. We could be a match if…
• Your social media feels like a chore, not a strategy. You’re struggling to consistently post engaging content or manage your accounts, and you’re not seeing the results you want.
• You’re overwhelmed by influencer marketing. You’re unsure how to find authentic creators, set clear KPIs, or manage campaigns to maximize ROI.
• Your website isn’t converting. Whether it’s outdated design, poor user experience, or unclear messaging, your website isn’t working as a sales tool.
• Your email list is stagnant. You’re struggling to grow your list, send impactful campaigns, or turn email subscribers into loyal customers. If any of these resonate, let’s talk! I specialize in simplifying marketing strategies to get results. Book a consultation today and let’s take your business to the next level.
InstagramContent Creator
Aug. 2018United States• I create engaging content for millennial moms focusing on lifestyle, fashion, and beauty, collaborating with major partners like Dyson and L’Oreal.
• I develop and execute content strategies to promote brands and products, utilizing various platforms such as reels, TikTok, and UGC.
• I increase brand visibility and engagement, leading to a growth in followers and partnerships within the United States.
Bobby HotelFront Desk Representative
May. 2018 - Feb. 2019United States• Apart of the team that opened the hotel and received the AAA Triple Diamond Hotel award and #2 Best Hotel in Nashville on Tripadvisor.com in only 4 months.
• Used hospitality skills to greet guests upon arrival ensuring that they feel welcomed and receive the best Bobby experience.
• Responsible for setting up routing and taking deposits for guests coming in up to 14 days in advance.
• Used crisis management skills and acted in a proactive manner to recover guests after a negative experience.
• Maintained a friendly and welcoming environment.
• Reviewed MOP reports making sure each guest had a method of payment on file.
• Create a luxurious and personalized experience to every guest.
• Made sure to handle problems at first person insuring to make sure that recovery is available.
St. Jude Children's Research Hospital - ALSACField Operations Intern
Jan. 2018 - May. 2018Tampa/St. Petersburg, Florida Area• Supported and worked alongside the Dinners, Galas and Golf Event Specialist
• Recruited in-kind donations for regional fundraising events through auction requests and donations to keep expenses at a minimum
• Used strategic planning to influence bidding wars by creating social media content that highlighted exclusive items in silent auction before it went "Live"
• Worked closely with event lead on auction requests for the following three events: St. Jude Pars for a Purpose, St. Jude Orlando Gala and St. Jude Foodlosophy that resulted in over $121,000 in auction revenue
• Silent auction lead for Around the World with St. Jude Gala that rose $68,000
• Developed knowledge of computer programs such as Salesforce, Auction Conductor and Canva
• Fostered relationships with donors and volunteer committee members by to help steward and guide relationships
• Gained time management skills and learned to complete tasks proficiently and precisely
• Assisted with office admin and answered phones when needed.
Surf club NCSummer Hospitality Intern
May. 2017 - Aug. 2017Wrightsville Beach, North Carolina• Assisted in planning and executing special events from weddings to company parties
• Worked as a server and bartender
• Learned how to act in a professional manner using communication skills and being able to handle high volume activity
• Assisted in execution, set up and break down of dinners, weddings and private parties
• Provided excellent service to all members of the club
• Trained to be a server and bartender for special events
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