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Work Background
Carmién TeaMarketing Communications Coordinator
Apr. 2025City of Cape Town, Western Cape, South AfricaResponsible for ensuring consistent messaging across all platforms in B2B and B2C interactions. Coordinate communications across departments to provide accurate information. Technical writing as well as promotional copywriting form a huge part of this role.
DabaranEditor in Chief
Mar. 2024Chicago, Illinois, United StatesAs editor-in-chief at Dabaran, I liaise with writers and project managers to ensure the highest-quality content is produced and delivered to our SEO clients. It's my responsibility to ensure all pieces are grammatically and factually correct while also ensuring the content aligns with the client's unique brand and Dabaran's dedication to quality. This entails making sure content is originally generated without the use of AI. I manage task assignments on a weekly basis, ensuring that all projects are completed from initial submission through to QC sign-off within each project's timeline. During my time at Dabaran, I have created and implemented processes that allow clients to provide their tone of voice (TOV) clearly and succinctly, capturing critical information directly from them that enables subtle brand-specific nuances to be transferred to all written content. Other processes I have created and implemented include QC checklists for writing, research methodologies, no-AI topic creation processes, standardized assignment formatting, and assignment surplus control. In addition to my day-to-day QC responsibilities, I work extensively to design, create, and present resources that contribute to writer development. I host regular meetings with the writing team to continue nurturing and growing their skills. This has significantly improved content quality and team morale, equipping writers with the tools they need to grow consistently in their disciplines and in the creative work they love.
WebticketsCopywriter and Editor
Apr. 2023 - Aug. 2025South AfricaI have had the privilege of working with Webtickets since I graduated. Starting at the company in a full-time position as a customer service assistant and event manager in 2017, I soon created and filled the position of in-house copywriter and editor, having graduated from Stellenbosch University with a degree in English, Linguistics, and Applied English, as well as an Honours in Linguistics and noticing a gap for these services. Fast forward 5 years, after a commercial management role in the UK between 2018 and 2022, and my path led me back to the company, where I was able to offer my freelance copywriting, editing, and content strategy consultancy to Webtickets once again. In my current role with the Webtickets crew, I am responsible for crafting the copy for their monthly national newsletters, social media campaigns, and ad-hoc marketing content for event announcements and holidays or special occasions. I also work closely with their marketing director to produce their Active Newsletter, LinkedIn blogposts, and press releases and edit their internal comms documents for grammatical correctness and readability.
Arken DigitalContent Writer
Oct. 2022 - Aug. 2025Bristol, England, United KingdomAt Arken Digital, I serve as a dedicated content writer, delivering well-researched, high-quality content consistently on time. Drawing from over six years of freelancing experience, I have honed my writing skills across various formats, blog writing for SEO and web content writing. My work spans numerous industries, such as travel, food, lifestyle, financial management, and property management, ensuring that I bring a wealth of knowledge and expertise to each project. My extensive commercial management and marketing background gives me a competitive edge, allowing me to produce content that engages and drives results. I am valued for my friendly, enthusiastic disposition and my knack for generating innovative ideas. My excellent people skills and positive attitude make me a pleasure to work with, fostering strong, collaborative relationships. At Arken Digital, I am committed to maintaining the highest quality standards in every piece of content I create, ensuring it aligns with the client's goals and resonates with their target audience.
FreelanceContent Specialist
Sep. 2022Cape Town, South AfricaAs a seasoned freelance writer with over six years of experience, I use my background in commercial management and marketing to produce high-impact content that drives engagement and conversions. My expertise spans email marketing, internal link building, and long-form copywriting for various niches, including travel, food, lifestyle, and more. I have crafted compelling email campaigns, created SEO-optimized blog posts, and developed persuasive marketing materials, all contributing to significant boosts in client visibility and performance. In addition to writing, I excel as a content strategy consultant, identifying content gaps and developing effective rollout processes that resonate with target audiences. My strategic insights have helped clients achieve measurable growth, with improved SEO rankings and enhanced user engagement. My experience in editing and humanising AI-generated content ensures that every piece meets grammatical and factual standards and aligns perfectly with the client’s brand voice. My exceptional time management and client acquisition skills have allowed me to meet deadlines and grow my client base consistently. I am proficient in using project management systems such as ClickUp, Monday.com, Trello, Basecamp, Ntask, and Teams, which ensures streamlined and efficient project execution. This familiarity enables me to handle multiple projects simultaneously while maintaining high-quality standards. I'm a fast learner and pride myself in adapting to various internal structures and processes. My strong people skills and innovative approach make collaboration seamless and productive. By combining my linguistic expertise with practical experience, I deliver content that informs and engages. Let’s connect to discuss how my skills can elevate your content strategy and execution.
Team ExtendedFreelance Copywriter
May. 2022 - Jul. 2024An enthusiastic writer who loves everything from lifestyle blogging to developing engaging marketing content for your company. Her areas of expertise include food, travel, agriculture, and B2B.
writefullyFreelance Copywriter
May. 2022 - Jul. 2024London, England, United KingdomCopywriter for all things food and lifestyle.
AgeGroupEditor
Apr. 2020 - Jul. 2023Cape Town, Western Cape, South Africa
Barton Blakeley TechnologiesCommercial Manager
Jun. 2018 - Sep. 2022Harpenden, England, United KingdomBusiness Development and Market Penetration - Networking: Successfully built an extensive network within relevant industries through platforms like LinkedIn, targeted forums, and outbound lead generation. - Market Analysis: Conducted in-depth research to identify market gaps and demand for BBT's products. - Penetration Strategies: Developed and implemented effective strategies to break into target markets, including coatings, rubbers, ceramics, plastics, and more. - Inbound Marketing: Created digital and in-person marketing strategies to convert leads into business relationships. - Product Positioning: Conducted pricing analysis, product differentiation, and classification to match BBT's products to relevant industries. Financial Management and Compliance - Financial Management: Managed the company's books, reconciled statements, and developed a filing system for easy reference. - Tax Compliance: Successfully secured tax rebates totaling £200,000 through effective R&D tax relief reporting. - Legal Compliance: Ensured compliance with IP protection through NDAs and contract reviews. Operations and Supply Chain Management - Procurement: Conducted daily procurement activities, sourcing materials and components and developing supplier relationships. - Supply Chain Management: Managed supplier lead times, component pricing, and delivery date negotiation. - Logistics: Formed relationships with logistics companies to ensure proper product transportation and classification. Strategic Planning and Execution - Strategic Planning: Developed budgets, sales targets, and manufacturing processes to support business growth. - Negotiation: Successfully negotiated commercial rent terms to secure favorable conditions for BBT's operations.
Babwe Barton EnterprisesCommunications Manager
Jun. 2018 - Jun. 2018HarpendenAs part of the commercial team at Babwe Barton, communication and relationship building are my strengths. Babwe Barton is a research startup, focusing on converting CO2 into graphite. The graphite is high enough in grade that it can be sold onto battery manufacturers. We are currently looking into the Anaerobic Digestion industry to understand how our technology could fit in commercially.
WebticketsEditor
Sep. 2017 - May. 2018Cape Town Area, South AfricaStarting in a casual position in the call center, I put my degree to use to become a writer and editor, for promotional content and site content, submitted to the company by various event organizers and clients. Remaining in the call center, I gained extensive experience in customer service and learned how to work under pressure.
Morgenster Wine and Olive EstateSales Assistant
Oct. 2015 - Jul. 2016Somerset West Area, South AfricaThis position allowed me to interact with people interested in wine and olive oil, as well as those who wanted to learn. I was confronted with many different people and quickly learned valuable sales techniques.
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