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Work Background
UNLEASHPlus Talent
Jul. 2022 - Dec. 2022Mysore, Karnataka, IndiaAs a Plus Talent at the Unleash Programme, I represented Wildchain, an innovative mobile game dedicated to wildlife conservation and environmental awareness. My role involved: Actively promoting Wildchain to diverse audiences, highlighting its mission to support wildlife conservation through engaging and educational gameplay. Engaging with industry leaders, conservationists, and fellow advocates to build partnerships and drive collaborative efforts that align with Wildchain’s objectives. Representing Wildchain at various events, presenting the game’s concept and impact, and inspiring others to support wildlife conservation initiatives. Providing valuable insights and feedback from the user perspective to the development team to enhance the game’s features and user experience. Contributing to the creation of promotional content, including social media posts, blogs, and presentations, to increase the visibility and reach of Wildchain. Through my participation in the Unleash Programme, I developed strong communication, networking, and advocacy skills, and contributed to meaningful projects aimed at making a positive impact on global wildlife conservation efforts.
WildchainGame UX UI Designer
May. 2022Integrated user-centered design principles, combining wireframing, prototyping, and visually appealing graphics, to create an engaging and intuitive interfaces for the Wildchain - Mobile Game and Untamed - Climate Positive NFT Marketplace. Collaborated closely with developers, content creators, and environmental experts to align design choices. Created comprehensive design documentation, including style guides and design principles, to ensure design consistency. Continuously refined the user interface and user experience based on player feedback and evolving project requirements.
ATHENAWORKSMarketing and Design Manager
Sep. 2021 - Apr. 2022As the Marketing and Design Manager at ATHENAWORKS, I led a team of four to execute impactful marketing strategies and design initiatives aimed at promoting women empowerment in the tech industry. My role included: Team Leadership: Fostering a collaborative and innovative work environment. Webinar Development: Conceptualizing, organizing, and conducting webinars focused on women empowerment in the tech industry, featuring industry leaders and experts. Content Creation: Designing and producing marketing materials, including social media graphics, brochures, and webinar presentations, to effectively communicate our mission and engage our audience. Campaign Management: Overseeing marketing campaigns from inception to completion, ensuring alignment with ATHENAWORKS' goals and brand identity. Strategic Planning: Developing and implementing marketing strategies to enhance visibility, engagement, and participation in our programs and webinars. Analytics & Reporting: Analyzing the performance of marketing initiatives, using insights to refine strategies and improve future campaigns. Through my leadership and strategic direction, our team successfully increased awareness and participation in initiatives promoting gender diversity and inclusion in the tech sector, contributing to ATHENAWORKS' mission of empowering women in technology.
ATHENAWORKSContent Producer
Jul. 2021 - Sep. 2021- Developed and executed a comprehensive content strategy to promote our software solutions, ensuring alignment with company objectives and target audience needs.
- Produced high-quality written and multimedia content, including blog posts, videos, infographics, and whitepapers, showcasing the benefits and features of our software products and work environment. - Implemented SEO best practices to optimise content for search engines, resulting in increased organic traffic and higher visibility in search engine rankings.
ATHENAWORKSGraphic Design Intern
Mar. 2021 - Jun. 2021Created graphic art for internal and external communications, was in charge of video production, brand documentation and control.
Super WowAdministrator
Dec. 2018 - Dec. 2020Bogotá, Distrito Capital, ColombiaThree consecutive summers:
- Provided customer service by assisting clients, addressing inquiries, scheduling appointments, and ensuring a welcoming and comfortable salon experience.
- Coordinated and managed appointments for nail artists, optimising their schedules for maximum efficiency while accommodating client preferences.
- Oversaw inventory levels, tracked product usage, and restocked nail supplies as needed, ensuring a well-stocked salon and preventing disruptions in service.
- Managed cash transactions accurately, processed payments, and maintained the cash register, maintaining financial accuracy and ensuring secure transactions.
- Enforced salon policies and regulations, ensuring a safe and compliant working environment for both clients and staff.
- Promoted salon products and services, effectively upselling add-on services and retail products to enhance revenue and meet sales targets.
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