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Work Background
Arnold VenturesCommunications Campaign Consultant & Creative Lead Debt-Free Justice Campaign
Sep. 2021 - Dec. 2023RemoteI lead communications strategies focused on visual narratives for Arnold Venture’s Juvenile Justice Campaign, Debt Free Justice. I head the effort to maximize national awareness of the work done by campaign partner organizations whose goal is to end fees and fines for youth in the justice system.
➥ Creative lead on a new website launch improving bottom-line results and brand image by leading the design and implementation of user-friendly and functional websites for campaign partners incorporating visual stories and data visualizations. ➥ Oversee and lead social media teams in creating and executing media-relations strategies, achieving record-setting growth.
➥ Serve as Executive Director and Senior Producer for all video and photo productions of long-and-short-form visual storytelling. ➥ Facilitate campaign events, including webinars, convening, community listening sessions, and public art campaigns. ➥ Develop and lead comprehensive strategies for public launches and announcements, following communications and event-planning best practices.
➥ Manage and lead a diverse and dynamic creative team comprising Graphic and Web Design, Videography, Photography, and Copywriting professionals.
AntennaCreative Director, Production Partner
Mar. 2019 - Sep. 2021New York, United StatesI worked as the Creative Lead in a partnership with the Antenna Group to develop and produce dynamic and impactful corporate videos for clients in clean tech, health, retail and non-profits.
United Way of New York CityMultimedia Creative Consultant
Mar. 2019 - Jul. 2020Here, I developed a brand style guide from scratch according to current best practices in order to meet organizational goals and strengthen brand visibility. I also developed daily and monthly social media content that increased support from million-dollar donors as well as audience engagement. This included upping video production 600% through attentive team and video production leadership. ➥Streamlined operational workflow by adopting latest brand assets including new digital asset management guide leveraging the cloud for greater digital collaborations and utility across internal teams. ➥Invested in organization success by going beyond scope of role to assume additional projects, mentor junior team members, and facilitate cross-functional development as needed.
One in TwentyFounder
Jan. 2014 - Dec. 2020I founded a social media sharing group whose mission is to close the gap between the vital but impersonal research conducted by academics and clinicians and how it really feels when you are suffering from depression or mental illness. We aim to provide a platform where you can share your stories, discover that you are not alone, and find a safe outlet to express everything you are experiencing, from despair, to joy, to fear, to hope, and in time, to recovery.
FacebookContract Curator
Mar. 2013 - Dec. 2013RemoteI curated content into engaging visual stories and improved app content for 12-month app initiative, Facebook Paper. By leveraging my industry experience, I was able to address a wide range of topics including global events, culture, and food to increase user engagement and site traffic.
Lowy + LacarCreative Lead & Producer
Jan. 2009 - Oct. 2024I work closely with a range of high-profile clients on B2B and B2C marketing and PR projects in support healthcare, real estate, social equity, energy, and conservation messaging. I leverage my sound industry expertise to handle the ideation, creation, and execution of photography, video, and editing initiatives. In addition to this, I also own all budget and project management to ensure all aspects of the project are scaled to client vision. ➥Ideate and orchestrate compelling photos and videos for clients in support of news, editorial, public relations, and advertising activities. ➥Foster collaborative relationships with clients that enable me to help shape realistic expectations and align creative content with project objectives.
Getty ImagesPhotographer
Jan. 2005 - Dec. 2008I created and executed award-winning projects for various renowned publications including Time, Discovery Channel, New York Magazine, Paris Match, and CNN.
Orange County RegisterPhotography Intern
Jun. 2003 - Aug. 2003Santa Ana, California, United StatesI covered local news and feature stories in Orange County and LA.
The Poynter InstituteVisual Journalism Fellow
Jul. 2000 - Jul. 2000St. Petersburg, FL
The Philadelphia InquirerPhotography Intern
Jun. 2000 - Sep. 2000Cover local news and feature stories in the Philadelphia metropolitan area.
Multiple Newspapers and AgenciesFreelance Photographer
Jan. 2000 - Dec. 2004USA, PhilippinesI captured authentic images detailing current events worldwide for news agencies, magazines, and newspapers including The New York Times, Associated Press. I created and executed award-winning projects for various renowned publications including Time, Discovery Channel, New York Magazine, Paris Match, and CNN.
The University of Texas at AustinTeaching Assistant
Sep. 1999 - Dec. 2002Austin, Texas AreaServed as a Teaching Assistant in Magazine Design within the Communications Department at the University.
Texas Association for Community Health SpecialistsCommunity Health Specialist
Oct. 1998 - Jun. 1999Austin, TexasIncrease participation of donor organizations to help fight hunger in Texas by recruiting member agencies to donate to anti-hunger programs across the state. Tasks include field community outreach and grant writing.
Texas Alliance for Human NeedsIntern - Minority Health Specialist
Jul. 1998 - Oct. 1998Austin, TexasEducate member agencies on policies that would affect their minority health programs and constituents by disseminating information through newsletters and community outreach. Grant writer.
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