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Work Background
Registrar CorpRegulatory Advisor
Oct. 2022 - Dec. 2023Virginia, United States
Olive GardenServer Team Lead
Feb. 2022 - Dec. 2022Woodbury, Minnesota, United States
StauerJewelry Salesperson
Jun. 2021 - Sep. 2022Woodbury, Minnesota, United States
TwitterMarketing Manager
Jan. 2021 - Nov. 2022San Francisco Bay Area● Developed and implemented SEO strategies to improve website ranking and increase traffic.
● Managed content creation, including blog posts and articles, to engage and inform target audiences.
● Developed, implemented, and managed marketing roadmap to support expansion into new markets,
specifically LATAM and Europe, including bilingual marketing materials.
● Conducted keyword research and analysis to identify high-value keywords and optimize website content.
● Crafted 5 impactful C-level presentations, reports, talking points, and briefing memos for delivery by the MRC leadership team and board members. Additionally, published research, blogs, and articles on a weekly basis.
● Used Google Analytics and other tools to monitor website metrics and track progress towards goals, reaching them month over month for 19 consecutive months.
● Built relationships and managed contract negotiations with influencers, athletes, partners, and service providers on a daily basis.
● Created and developed 13 new business opportunities for the brand.
● Created comprehensive brand standards and target audiences across all digital mediums.
● Managed marketing workflows for 25 employees and built digital asset libraries.
● Optimized 60+ marketing campaigns, including email, social media, and digital advertising, to help achieve eCommerce objectives with the team.
Self EmployedMarketing Consultant
Sep. 2018Woodbury, Minnesota, United States● Developed and implemented comprehensive marketing strategies to enhance brand visibility and drive customer engagement.
● Conducted market research and analysis to identify target audiences, competitive landscapes, and industry trends.
● Created and managed digital marketing campaigns across various platforms, including social media, email marketing, and search engine optimization (SEO).
● Collaborated with cross-functional teams to develop and execute integrated marketing plans and product launches.
● Monitored and analyzed key performance metrics to evaluate campaign effectiveness and optimize marketing efforts.
● Utilized marketing automation tools to streamline processes and improve campaign efficiency.
● Produced compelling content, including blog posts, articles, and marketing collateral, to support brand
messaging and thought leadership.
● Provided strategic guidance and consultation to clients on marketing initiatives, ensuring alignment with business objectives.
● Conducted regular competitor analysis to identify market trends and opportunities for differentiation.
● Stayed updated with emerging marketing technologies, tools, and best practices to drive innovation and stay ahead of the competition
XiocastBusiness Relations & Marketing Director
Oct. 2016 - Nov. 2020Ocala, Florida, United States● Developed and executed marketing strategies to promote B2B products and services for 32 different
companies across 20 different industries.
● Leveraged data analytics to measure marketing campaign impact and effectiveness resulting in increases of at least 20% transformation into business and as much as 230% revenue growth in some cases.
● Created standard Google Analytics KPIs and XLS reports to measure digital marketing campaigns across 20 different industries.
● Identified new marketing opportunities to increase brand awareness for 17 business partners and local
municipal institutions.
● Coordinated with the sales team to develop sales collateral and ensure consistency in messaging.
● Tracked and analyzed the effectiveness of marketing initiatives and used data to optimize future campaigns for all business partners.
● Oversaw organization, and marketing strategies for monthly networking meetings amongst 300-600 small business owners.
● Created and communicated brand mission, vision, positioning, identity, and strategic priorities to align
stakeholders throughout 5 key players in the Central Florida market.
● Drove brand decisions to meet or exceed company goals for unit volume, revenue, and profit overseeing an average revenue growth of 33% month after month.
● Was responsible for creating brand marketing calendar and go-to-market strategies.
● Led the creation of promotional campaigns and programs to maximize brand affiliation and sales for the global markets.
Key Accomplishments:
● Oversaw expansion to 12 new locations within company jurisdiction.
● Guided more than 50 businesses’ growth strategies, and crafted effective business plans across 20 different industries every quarter.
● Planned 6 events with non-profit organizations to have them gain more awareness and status with the
community through marketing and fundraising events with hundreds of sponsors.
The Hardwood StopEstimator & Customer Service Manager
Apr. 2014 - Sep. 2016Sarasota, Florida, United States● Processed and prepared important documents for smooth implementation of projects within the city.
● Spearheaded the company’s expansion through advertisement and brand placement strategies.
● Created and communicated brand mission, vision, positioning, identity, and strategic priorities to align stakeholders.
● Drove brand decisions to meet or exceed company goals for unit volume, revenue, and profit by 50% for 6 consecutive months and a year-over-year growth of 35%.
● Was responsible for creating brand marketing calendar and go-to-market strategies.
● Led the creation of promotional campaigns and programs to maximize brand affiliation and sales for the global market.
● Implemented a global digital marketing strategy.
● Identified the key communication channels (print, web, social, influencers, etc.) and deployed all marketing collateral and assets to best reach the consumer for the minimum price within budget.
● Ensured Design departments' goals were aligned with the direction of the brands targeted consumers and provided guidance throughout the creative development.
● Built and achieved annual marketing budget and maximized the return on spends.
Key Accomplishments:
● Took responsibility over training and overseeing 7 new employees in customer service, floor installation, and work etiquette procedures.
● Educated an average of 5 customers per day in best installation and maintenance practices.
● Developed and maintained brand guidelines ensuring brand strength and consistency across all marketing efforts (events, email campaigns, web pages, and promotional materials).
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