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Work Background
Fierce ConversationsInterim Marketing Director, Fierce (via The Brooks Group)
Dec. 2021 - Apr. 2022United StatesFierce is a leading training and development company focused on helping organizations communicate effectively, build strong cultures, and increase performance through transformative conversations. I stepped in as Interim Marketing Director during a pivotal period to stabilize marketing operations, align strategy with sales, and drive measurable results. Key Responsibilities & Achievements: • Led content, advertising, PR, and creative initiatives while acting as a strategic partner across departments during a leadership transition • Managed HubSpot CRM, email marketing strategy, and weekly lead scoring aligned with sales team needs • Launched a podcast strategy to expand brand reach—transcribing and repurposing episodes into blogs, CTAs, and a Wistia-hosted series • Created new newsletter formats: IMPACT, a LinkedIn thought leadership series, and a monthly e-newsletter for nurturing prospects • Partnered with Embertribe to overhaul Google Ads, SEO, LinkedIn Ads, and CRO; helped introduce high-quality leads and maintain traffic despite vendor transitions • Collaborated weekly with sales and customer success teams to interpret lead data and adjust campaigns based on MQL, SAL, and opportunity metrics • Produced content across email, blogs, social, webinars, landing pages, and video—often supporting ad and PR teams with repurposed creative assets • Grew email open rates from ~32% to 45%+ across Q2 campaigns and implemented improved segmentation to reduce unsubscribes • Managed content and PR calendars, agency communications, team facilitation, and performance dashboards Results from Q2 2022: • Website visitors: +21% over goal (79,677 vs. 66,000) • New contacts: 881 (vs. goal of 600) • Opportunities generated: 136 • Email open rate: 44.35% (vs. 30% goal) • Sales + Marketing influenced pipeline: $4.07M
The Brooks GroupInterim Director of Inbound Marketing (Contract Role)
Aug. 2021 - Jun. 2022Greensboro, North Carolina, United StatesThe Brooks Group is a nationally recognized sales training and consulting firm specializing in B2B solutions. I was brought on as Interim Director of Inbound Marketing to optimize lead generation, increase brand visibility, and rebuild internal marketing systems following executive transitions. • Developed and led strategy for inbound content marketing, resulting in a 23% increase in total website sessions and a 16% increase in new users • Increased average time on site by 22% through refreshed UX, targeted blog content, and SEO-driven updates • Launched a cross-functional editorial calendar and content system that aligned internal teams and streamlined campaign execution • Rebuilt and optimized HubSpot workflows, email sequences, and nurture funnels, improving lead conversion rates and tracking accuracy • Supported reactivation of dormant leads and re-engagement with past clients through segmented email campaigns • Produced content strategy and creative briefs for whitepapers, videos, case studies, and thought leadership • Partnered with Sales Enablement to align messaging, pipeline health, and lead scoring across departments • Delivered comprehensive audit and recommendations to support long-term hiring, vendor management, and analytics
The Volunteer Center of the TriadEvent Director + Consultant – The Human Race (Contract)
Dec. 2019 - Oct. 2021Greensboro/Winston-Salem, North Carolina AreaThe Volunteer Center connects individuals and businesses with nonprofits across the Triad. I served as Event Director for The Human Race, the organization’s largest annual fundraiser and community-wide 5K event supporting over 100 local nonprofits. Amid COVID-19, I led the strategic pivot to a fully virtual format while sustaining engagement and fundraising momentum. Key Responsibilities & Achievements: • Directed full planning and execution of The Human Race, managing timelines, budgets, sponsor relations, and cross-agency communications • Led the transition from in-person to virtual, designing digital assets, virtual engagement strategies, and hybrid promotion plans • Trained 100+ nonprofit partners on peer-to-peer fundraising, team building, and digital outreach best practices • Built and delivered a fundraising toolkit and onboarding webinar series to empower nonprofits and team captains • Partnered with local businesses and media outlets to promote the event, increasing visibility despite pandemic constraints • Created email campaigns, social media content, and website updates to drive participant signups and donations • Supported organizations in setting up personalized fundraising pages and storytelling tactics to reach their goals • Helped raise vital unrestricted funds for dozens of grassroots organizations navigating the challenges of COVID-19
Honestly CoProject Manager & Strategic Marketing Consultant (Contract)
Jun. 2019 - Jan. 2020Greensboro/Winston-Salem, North Carolina AreaHonestly Co. is a multidisciplinary creative agency partnering with clients across diverse sectors. As a contract project manager and marketing strategist, I oversaw complex campaigns and client launches, bridging brand strategy, creative development, and local engagement. A key highlight was managing the launch of Viva Chicken’s new location. Key Responsibilities & Achievements: • Acted as lead project manager for Viva Chicken’s Greensboro launch, overseeing campaign execution from pre-opening to post-launch reporting • Managed timelines, creative workflows, and cross-functional collaboration across internal teams and external stakeholders • Coordinated media relations, influencer seeding, and local sponsorship outreach to drive buzz and early foot traffic • Facilitated communication between the client, creative team, and local franchise leads to ensure cohesive brand execution • Developed campaign briefs and worked closely with designers and copywriters to deliver on-brand assets across digital and print • Created post-launch recaps and insights decks to refine strategy for future openings • Supported additional Honestly Co. clients with seasonal marketing activations, campaign project plans, and launch strategies across industries • Balanced multiple projects simultaneously while maintaining clear documentation and high-touch client communication
Forbes Agency CouncilOfficial Member
Sep. 2018 - Dec. 2019An invitation-only organization for owners and executives of public relations, media strategy, creative, and advertising agencies.
Fungi MarketingMarketing Consultant & Strategic Partner
Jan. 2018Greensboro--Winston-Salem--High Point AreaFungi Marketing is a growth-focused marketing agency helping businesses scale through performance-driven campaigns, content, and digital strategy. I’ve served as a trusted consultant and on-call strategist with Fungi since 2018, jumping in for key client projects, internal strategy, and community campaigns. Our collaboration spans B2B, nonprofit, retail, and local initiatives. Key Responsibilities & Contributions: • Consulted on brand and campaign strategy for clients including The Brooks Group, Beta Fueling Systems, and Triad Local First • Led messaging, content planning, and copywriting for digital campaigns and website launches • Supported business development, proposal writing, and client onboarding for strategic projects • Developed local marketing strategies and playbooks for economic development and community-focused brands • Co-created “Buy Local” campaigns and outreach for Triad Local First, strengthening small business engagement • Provided coaching and messaging support for nonprofit partners and pro bono initiatives • Collaborated on marketing plans for a new Triad-based event venue, including naming, brand voice, and go-to-market strategy • Currently supporting Fungi’s internal brand refresh, content calendar, and strategic positioning efforts
Prospera Business Network - MontanaWorkshops & Curriculum Manager – Entrepreneurship
Jan. 2017 - Jun. 2017Bozeman, MontanaDesigned, managed, and facilitated entrepreneurship education programs serving emerging small business owners, with a focus on equity, empowerment, and economic development. • Led end-to-end planning, promotion, and execution of workshops, training cohorts, and speaker series across multiple industries • Developed and refined curricula on topics such as business planning, marketing strategy, funding, and operations • Recruited and coordinated subject-matter experts, guest speakers, and coaches to enhance learning outcomes • Built partnerships with local agencies, lenders, and community organizations to increase reach and resource access for entrepreneurs • Supported hundreds of founders through mentorship, resource navigation, and action planning • Created systems to track participant engagement and outcomes, using insights to inform future programming • Prioritized inclusive, culturally competent support for women, minority-owned, and rural businesses
SheWolf® CollaborativeFounder | Community Builder | Brand Strategist | Marketing Director
Jul. 2016Greensboro--Winston-Salem--High Point AreaSheWolf® is a bold and inclusive community for women, nonbinary folks, and allies reclaiming adventure, wellness, advocacy, and power—together. Originally launched as a collaborative space for women in creative fields, it has evolved into a grassroots movement offering monthly events, retreats, volunteerism, and advocacy opportunities throughout North Carolina’s Triad region. • Founded and scaled SheWolf to 60+ paying members since April 2025, with a focus on community-led events and nonprofit impact. • Increased annual social reach by 42% (43,716 accounts reached; 172,404 content views) - all organic, no paid content • Doubled content interactions and link clicks year-over-year; follows up 13%. • Launched SheWolf’s branded merchandise line with a 15% give-back model to nonprofits. • Led strategic partnerships with local businesses and venues for monthly MOVE events and member-only experiences. • Produced and marketed multiple retreats, hikes, workshops, and social events designed for adult women+ to build confidence and connection. • Designed and implemented a full membership platform and editorial strategy via Mighty Networks. • Wrote and executed brand voice, campaigns, and press materials, helping establish SheWolf as a recognizable force in the Triad.
Jordan Lacenski Consulting, LLCFounder & Chief Innovation Officer | Marketing & Brand Strategy Consultant | Fractional CMO
May. 2016United StatesJ.L. Consulting Group is a boutique strategy and marketing firm helping organizations unlock creative growth through brand positioning, storytelling, and community-centered marketing. As founder, I’ve led strategic projects for nonprofits, startups, and national brands across sectors including wellness, leadership, wine & spirits, and social impact. • Developed and executed brand positioning strategies for 200+ clients across B2B and B2C sectors • Provided interim marketing leadership and creative direction to help clients scale through pivotal transitions • Led full brand identity overhauls and website launches, including SEO optimization and copy strategy • Designed and facilitated leadership workshops and communication training for executive teams • Served as a fractional CMO for mission-driven companies and national nonprofits • Supported launch-to-scale campaigns for events, product lines, and membership programs • Built internal systems for content planning, KPI tracking, and audience engagement • Partnered with founders and boards to align messaging, fundraising, and stakeholder outreach
Jordan Lacenski Consulting, LLCFounder / Chief Innovation Officer
May. 2016 - Aug. 2019Greensboro/Winston-Salem, North Carolina Area
Destin Charity Wine Auction FoundationDirector of Marketing and Communications
Aug. 2014 - Aug. 2016Miramar Beach, FL 32550- Oversaw all marketing, brand strategy, PR, and communications for one of the top 10 charity wine auctions in the country, supporting record-breaking fundraising and nonprofit storytelling for 15+ children’s charities annually. - Led the creative direction, media planning, and messaging for all signature events, including a $3M+ annual wine auction weekend, expanding reach and deepening donor engagement - Managed PR strategy and media relations, securing features in national and regional outlets and amplifying the organization’s philanthropic impact - Directed content development across web, email, social media, print, and video, increasing digital engagement and audience growth year-over-year - Served as lead brand storyteller, writing donor spotlights, press releases, program reports, and high-impact impact narratives to inspire giving and partnership - Collaborated cross-functionally with Development, Events, and Executive teams to align campaigns with fundraising goals and donor journeys - Designed and launched brand refresh and multi-platform messaging strategy, modernizing voice and visual identity to reflect organizational growth - Oversaw vendor and agency relationships, ensuring quality creative execution and strategic alignment across all touchpoints
Southern Glazer's Wine & SpiritsBeam Portfolio Manager
Apr. 2013 - Sep. 2013Raleigh-Durham,Chapel Hill and Outer Banks North Carolina Areas• Developed and maintained strong relationships with on-premise accounts across the Raleigh-Durham, Chapel Hill, and Outer Banks areas. • Executed strategic account planning and route management, resulting in a 20% increase in brand distribution. • Conducted staff training seminars and tastings, enhancing product knowledge and driving sales growth. • Organized and executed promotional events, charity programs, and samplings, boosting market share significantly.
Caffey Distributing CompanyCraft Brand Manager
Aug. 2011 - Apr. 2013Greensboro/Winston-Salem, North Carolina Area• Developed and executed annual marketing plans for over 20 craft and import beer brands, driving visibility and sales. • Collaborated with 40+ sales reps, providing training and promotional tools to achieve distribution targets. • Analyzed market data to inform strategies, resulting in improved brand compliance and supplier recognition for innovative events.
Caffey Distributing CompanyPromotions
Apr. 2010 - Aug. 2011Greensboro, North Carolina, United States• Maximized profits by effectively promoting products and brands through strategic marketing initiatives. • Engaged with customers to foster relationships and expand the audience base, enhancing brand visibility. • Participated in high-pressure promotional events, ensuring seamless execution and positive customer experiences.
Northwest Pediatrics, IncFront Office Coordinator
Oct. 2009 - Aug. 2011Greensboro, NC• Greeted patients and families, ensuring a welcoming atmosphere at Northwest Pediatrics, Inc. • Managed all incoming and outgoing communications, including medical records requests, enhancing operational efficiency. • Trained new employees on the electronic medical records system, improving team productivity and patient care.
Greensboro Day SchoolSubstitute Teacher
Aug. 2005 - Jun. 2009Greensboro, North Carolina, United States• Developed and implemented engaging lesson plans that enhanced student learning and test preparation. • Managed classroom dynamics effectively, ensuring a positive and productive learning environment. • Collaborated with full-time teachers to align educational goals and strategies, fostering a cohesive teaching approach.
The Sales FactoryIntern
May. 2005 - Aug. 2005Greensboro, North Carolina, United States• Managed a flexible working schedule while generating innovative marketing ideas tailored to client needs. • Conducted thorough research to understand clients' goals, ensuring alignment with marketing strategies. • Organized and coordinated all outgoing mailers, advertisements, and production requests, meeting tight deadlines.
Greensboro Day SchoolSummer Camp Counselor
May. 2000 - Aug. 2004Greensboro, North Carolina, United States• Managed daily activities and ensured the safety of students during after-school programs at Greensboro Day School. • Developed and organized a diverse curriculum that enhanced educational engagement and fostered creativity. • Collaborated with teachers and staff to support a positive learning environment, resulting in improved student participation.
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