1-800-FLOWERS.COM, INC.Art Director
Dec. 2022New York, United StatesAs a Freelance Art Director, I lead art direction and photography for marketing assets across digital, video, display ads, and social media, helping to shape the brand’s visual storytelling. I successfully redesigned their email marketing system, improving engagement, deliverability, and overall performance. Additionally, I am collaborating with design leaders, UX teams, and developers on an ongoing effort to optimize and enhance the brand’s digital experience, ensuring a more seamless and engaging user journey. My work focuses on translating marketing objectives into compelling, user-focused creative solutions that enhance customer experience and drive revenue growth. In collaboration with Disney, Barbie, NFL, and DraftKings, I developed high-impact brand campaigns that elevated engagement and strengthened brand visibility. I also partner with designers and post-production agencies to ensure visually cohesive and impactful creative execution.