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Work Background
1-800-FLOWERS.COM, INC.Art Director
Dec. 2022New York, United StatesAs a Freelance Art Director, I lead art direction and photography for marketing assets across digital, video, display ads, and social media, helping to shape the brand’s visual storytelling. I successfully redesigned their email marketing system, improving engagement, deliverability, and overall performance. Additionally, I am collaborating with design leaders, UX teams, and developers on an ongoing effort to optimize and enhance the brand’s digital experience, ensuring a more seamless and engaging user journey. My work focuses on translating marketing objectives into compelling, user-focused creative solutions that enhance customer experience and drive revenue growth. In collaboration with Disney, Barbie, NFL, and DraftKings, I developed high-impact brand campaigns that elevated engagement and strengthened brand visibility. I also partner with designers and post-production agencies to ensure visually cohesive and impactful creative execution.
Victoria's SecretArt Director
Mar. 2020 - Dec. 2022New York, United StatesAs an Art Director, I led a 10-person creative team responsible for high-performing digital campaigns that reached 24M+ consumers monthly. I played a key role in optimizing digital experiences, including spearheading a comprehensive UX/UI redesign that improved user engagement and conversion rates. Partnering with marketing, merchandising, and development teams, I helped execute brand-defining campaigns that drove both customer engagement and revenue growth.
Victoria's SecretAssociate Art Director
Sep. 2017 - Mar. 2020New York, New YorkManaged a 3-person design team, overseeing email marketing campaigns and digital storytelling that strengthened brand consistency and audience engagement. I also developed and maintained design systems to streamline creative workflows and enhance visual identity across seasonal and evergreen campaigns.
Victoria's SecretSenior UI/UX Designer
Feb. 2015 - Sep. 2017Greater New York City AreaDesigned and optimized digital experiences across mobile, desktop, and app platforms, improving usability and enhancing e-commerce performance. I worked closely with digital asset producers, product merchants, and creative directors to develop user-focused designs that directly contributed to increased engagement and conversions.
The New YorkerDigital/Print Editorial Production Manager
Jan. 2013 - Feb. 2015New York, NYManaged digital and print production, overseeing layout design, image formatting, and final publishing to maintain the magazine’s renowned visual standards. Collaborated closely with the art and photo departments to ensure high-quality execution across both print and digital platforms. Played a key role in adapting print publications for digital, ensuring a seamless multi-platform reading experience.
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