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Work Background
AarkiSenior Creative Specialist
Nov. 2021 - Jan. 2023Tokyo, Tokyo, JapanFocused on consistent production of Japanese creative ads, applying the latest trends and strategies to creatives to help the client achieve their goals. Prepared internal presentations for fellow colleagues on the unique market of Japan and know-how when dealing with native clients.
As a bilingual, I moderated client services by liaising with both external and internal parties, aligning goals for performance.
I have led and executed the art direction and design for our booth, pamphlet, and marketing collaterals for our company's presence at Tokyo Game Show 2022 event. Collaborated tightly together with the marketing team, we prepared the budget list, and online promotions, scheduled the timeline for production and liaised with the organizer.
AarkiArt Director
Jan. 2020 - Dec. 2021日本 東京都Using provided assets from clients and combine with unique strategies to produce Creative ads in Japanese that are targeted to locals. I also assist other creative teams' productions that are in English and Chinese and help them work on Japanese catch copies for their work. I have other responsibilities that are outside my job scope, from translating web articles from English to Japanese, liaising and working together with Marketing Team on promotions, initiatives, and events in Japan, assisting my Japan superior with customer Deeply involved in producing the report and interview videos about Dating apps in the Japanese market, setting the art direction and tone, creating the assets, liaising with sales, marketing, and analyst team for data and numbers, worked on the video production from filming, setting up the location, cutting and editing films and translating caption for this project.
WAttention Co., LtdArt Director Magazine
Feb. 2018 - Dec. 2019Tokyo, JapanHandling full design, art direction and production schedule for 6 countries (TW, HK, MY, IND,AUS, LA,) magazine and partial handling of 4 countries (JPN, FRA, SG & THA). Takes care of Asia market related projects. PIC liaising with overseas partners and clients. Managing all countries printing, production s and content schedule. Made designer style guideline and implementing tools and rules to provide effective output. Assist in editorial, proofreading and planning features.
Waon Pte.Ltd (old name: Minook International Pte.Ltd)Art Director Magazine / Design Team Leader
Jun. 2015 - Jan. 2018SingaporeProvide art direction for both English and Japanese Singapore based Japan travel & culture magazine with sellable, marketable ideas and editorial design. Led and managed a team of 3-6 designers and writer. Manage production timeline and schedule. Liaising with printing companies, overseas partners and educating newcomers. Supported in event managing, planning and manpower recruitment. Assisted with web contents and SNS related posts.
Waon Pte.Ltd (old name: Minook International Pte.Ltd)Lead Designer
Nov. 2014 - Jun. 2015SingaporeHandling and designing main feature layouts and controlling the production flow of English magazine. Assist with Ad designs and feature layouts for the Japanese magazine. Managed a group of 4-7 part-time student editorial assistants and part-time Japanese designers. Responsible as the bridge for both Japanese and Singaporean colleagues. Managed production schedules, designing, liaising with clients and partner for 3 other sister magazine. Responsible with educating newcomers for both design and editorial.
Waon Pte.Ltd (old name: Minook International Pte.Ltd)Graphic Designer
Sep. 2013 - Oct. 2014SingaporeAssist Creative Director with designing magazine layout and concepts for different features for English and Japanese magazine. Worked and handled tight deadlines and timeline productions. Venturing into a new 'Japanese event for the masses' platform for the company. Involving the concept, brainstorming, organizing the event.
Nanyang Technological UniversityGraphic Design (Student Team Leader)
Oct. 2009 - May. 2013Nanyang technological universityDesign promotional posters, banners, newsletters, web, props, video for Library. Assist with working schedule and management for all student designer.
Republic of Singapore NavyWeapon Specialist (Reg)
Jun. 2008 - Jan. 2009SingaporeShort Term Contract(Mission Based) - Peacekeeping Deployment (IRAQ) Awarded SAF Overseas Service Medal, Operations Iraqi Freedom (2008)
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