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Ziad Raphael Nassar / ZRNProject Manager
Oct. 2022Dubai, United Arab EmiratesExpo 2020, FIFA World Cup 2022, Vogue Ball of Arabia 2022
Ziad Raphael NassarCommunication & Brand Manager
Mar. 2022
Leo Burnett MEA (Middle East & Africa)Integrated Communication Manager
Jun. 2021 - May. 2022Dubai, United Arab Emirates
The Pavilion of Humanity - 57th International Art Exhibition | La Biennale di VeneziaArchitect
Aug. 2019 - Oct. 2019Venice, Veneto, ItalyThe question, “How will we live together?” is at once an ancient one and an urgent one. It is also as much a social and political question as a spatial one. Aristotle asked it when he was defining politics, and he came back to propose the model of the city.
My team and I, had to answer this question, by relating it to our country. Across the world, the slums are decreasing. However, in Lebanon, it's the opposite. In fact 1 in 8 people live in shantytowns, marginalizing them from the rest if the society. Therefore, "How will live together?" My team and I responded to the theme by creating an inner activation concept within the slums of our city Beirut, to trigger our desire in experimenting them. We shift to a minimal, light intervention tat is not disruptive of the current dynamic, but instead adapts to it while enhancing coexistence and thus, motivating is in taking action to make bigger changes.
We tackled a sustainable and self-sufficient structure that translates into an evolving matrix, shaped by adjustable modules. This shapeshifting assembly generates spaces of various functions, mainly tackling socio-cultural aspects; exhibitions; libraries; hydroponic gardens; recreational areas and interactive experiences. Our proposed solution adapts to the unique conditions specific to each region, allowing the structure to be a solutions for many urban problems (i.e. rain water collection)
Leo Burnett MEA (Middle East & Africa)Communication Manager
Sep. 2018 - Jun. 2021Beirut District, Lebanon• Managed multiple projects for Procter and Gamble (P&G): Fairy, Head & Shoulders and Gillette.
• Developed and executed communication strategies for multiple campaigns.
• Partnered with product marketing experts, branding and sales consultants to ensure communication efforts are aligned with strategic brand and business objectives.
• Conducted several marketing surveys on consumer behavior towards market products.
Leo Burnett MEA (Middle East & Africa)Content Manager
May. 2018 - Aug. 2018Beirut Central District, Beirut Governorate, Lebanon• Created digital content for several local and international brands such as Bank Audi, Exotica, Mercedes-Benz, Jeep, Chrysler, Fiat, Alfa Romeo, Dodge.
MTV LebanonTv presenter
Oct. 2017Beirut, Lebanon• Covered the Expo 2020 in Dubai.
• Hosted Hashtag a daily live on-air show on MTV. • Wrote and produced the Hashtag show.
• Prepared reports about design, technology and tourism.
• Made promotional appearances and performed numerous remote broadcasts and voice overs.
• Worked closely with the producer to select stories and shape newscast.
Sky ManagementScenography intern
Oct. 2017 - Apr. 2018Beirut Central District, Beirut Governorate, Lebanon• Conceptualized events: drawings & elaboration of plans and 3D simulations of concepts.
• Managed the communication between the creative department, suppliers and installation teams.
• Supported all of the decoration, assembly, set-up and dismantling teams.
• Worked on several entertainment campaigns and overviewed the creative execution.
• Collaborated with other creative professionals to complete projects in a timely and organized manner.
• Assisted the artistic director in several photoshoots.
Zaha Hadid ArchitectsArchitect Intern
Mar. 2017 - Aug. 2017Beirut District, Lebanon• Studied local architectural codes and regulations in order to complete the project according to construction laws.
• Conducted feasibility studies, technical details, and sketches for the Souk Beirut North project.
• Engaged a research on the structure and composition of the parametric facade.
• Participated in the development of the technical design, in particular for the Souk Beirut North project.
Khalaf for engineering and contracting - KECArchitect
Sep. 2015Beirut District, Lebanon• Beirut reconstruction: worked along with IDF and WPF on the buildings of Pharaon street; specifically on the concept of their facades.
• Produced sketches & drawings, and prepared specifications for the construction team on several private projects taking into account economic and regulatory requirements.
• Developed interior plans, and followed up with the customer from design to execution.
• Coordinated with clients, consultants and contractors during construction tenders.
• Ensured building projects are completed within budget and schedules.
Télé LibanTv presenter
Nov. 2014 - May. 2017Beirut, Lebanon• Participated in Sabah Lebnen as a columnist presenter on TéléLiban.
• Lead interviews with several guests from different fields.
Bernard Khoury / DW5Architect Intern
Jul. 2013 - Aug. 2013Beirut, Lebanon• Remapped the city of Beirut using conceptual inspirations for urban studies.
• Worked on diagrams, schematic design and mood boards.
• Prepared reports on the progress of projects and presented the results to the managers.
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