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AI FindrMéxico and Latam Region Manager
Mar. 2025Opening Markets with Purposeful Innovation Leading the expansion of AI Search in Latin America with a sharp focus on high-impact, selective use cases that showcase true business transformation. I’m building strategic footholds in the region—collaborating with forward-thinking companies ready to unlock the power of next-gen Search experiences. From unifying knowledge to accelerating decision-making, we’re making AI not just accessible, but genuinely valuable. Let’s shape the future of Search in LATAM, one extraordinary use case at a time.
KarmaPulseProduct Lead Director
May. 2021 - Mar. 2025MéxicoLed the design and development of custom analytics dashboards integrating public and private data, empowering public and private sector clients to transform data into strategic decision-making. Enhanced product offerings with AI-powered reporting and executive narratives, enabling C-level stakeholders to move from insight to action efficiently. Championed the integration of advanced NLP, machine learning, and tailored visualizations, ensuring clients received solutions fully adapted to their industry needs. Drove collaborative innovation, implementing bespoke projects across government, health, media, and sports clients. Maintained active relationships with key partners, identifying and delivering on emerging data and analysis needs.
DiagnostikareAdvisor, Product Development and Partnership Relationships
Mar. 2020Ciudad de México, MéxicoAdvisor for the leading AI health startup in Mexico - Provide strategic guidance on client relationship management, ensuring strong and productive partnerships. - Offer expert advice throughout the product development phases, focusing on seamless integration of partnerships and innovations. - Co-create, design, and manage the development of a health-focused diet and challenge platform for Grupo Salinas. - Serve as the key partner relationship manager, driving innovation and collaboration with Grupo Salinas.
KarmaPulseFounder Team, Leader & Operations Director
Jan. 2014 - May. 2021México* Part of the original founder team—led the branding and naming of KarmaPulse, conducted market research and fit analysis, and co-created the initial product concept and digital solutions from day one. * Delivered the landmark 2014 FIFA World Cup project with the Mexican Football Federation (FMF): rapidly developed and launched the nation’s first real-time digital fan engagement platform in just 3 months, establishing KarmaPulse’s reputation in sports tech and digital engagement. * Managed critical partnerships with Televisa Deportes, FMF, and Twitter—securing long-term business and data collaborations. * Designed and implemented proprietary social listening tools, including the launch of KarmaMetrics—Mexico’s first NLP-based sentiment analysis software tailored for Spanish-language political and brand monitoring. * Supported high-profile campaigns—political, governmental, and brand—with actionable insight and real-time digital analytics. * Maintained high client satisfaction, consistently achieving a Net Promoter Score of 8.9/10.
Kamikaze LabInnovation Lab Leader & Product Creation
Oct. 2013 - Jan. 2014Ciudad de México y alrededores, MéxicoLed the R&D, market fit analysis, and team consolidation for a digital innovation lab focused on developing scalable software solutions for the Mexican and LATAM markets. Explored and validated three potential product launches; successfully turned KarmaPulse from idea to operational spin-off, now recognized as a pioneering social analytics company in LATAM. Oversaw full-cycle product ideation: from user discovery and prototyping to branding, business modeling, and go-to-market strategy. Integrated a multidisciplinary team of six (design, dev, business), fostering collaborative creativity and fast iteration.
Kamikaze LabCreative Strategist
May. 2011 - Oct. 2013Ciudad de México y alrededores, MéxicoDrove innovative digital strategies as part of one of Mexico’s first fully digital creative agencies, serving high-profile clients and early digital disruptors. Ideated and delivered the digital recipe site for Chef Oropeza, creating advanced intelligent filtering experiences and enhancing user engagement. Successfully pitched and won the digital strategy for Televisa’s first streaming initiative, Veo, contributing to their OTT market entry. Conceived, hosted, and produced the podcast “Dicen por Ahí,” consistently ranked top 3 in its Apple Podcasts category for two years—demonstrating creative narrative and audience-building skills.
Guerra Castellanos y AsociaciadosEjecutivo de Cuenta
Aug. 2008 - May. 2011Ciudad de México y alrededores, MéxicoEstrategias de Relaciones Públicas en el sector financiero-telecomunicaciones, monitoreo de medios, planeación y coordinación de eventos (para prensa), creación de comunicados de prensa. PR Strategies for the financial and telecom sector (mainly): Media monitoring, coordination and planning of media events, media relationships, creation of press release, media kits, media interviews for spokespersons as well as media training.
Ideas en MovimientoRedactor de Cápsulas
Jan. 2005 - Jan. 2006Redacción de capsulas deportivas para un canal interno de Sport City.
Atlante FCJugado en Activo
Jul. 2004 - Jan. 2006Julio 04 a Enero 05 - 1A Profesional con Atlante Neza Enero a Agosto 05 - Torneo Nacional de Reservas Agosto 05 a Ene 06- 2da División Profesional Potros Anáhuac Played actively in 3 different divisions for Atlante F.C. The last season played help me obtain an (almost) full scholarship and getting my Bachelors in Communications. Have always been passionate for Football (Soccer) and playing it in a professional level help me understand and comprehend another facet of the sport. Building confidence, empathy and effort in a more strong way inside me.
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