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Work Background
Buru HauSDesign Technologist
Sep. 2024[coming soon]
Escola Casa - Art & Design SchoolTeaching Staff
Aug. 2024
Aprender DesignTeaching Staff
Jan. 2024Part of Aprender Design's teaching staff. Creator and teacher for "Rethinking Design Operations". See more at https://www.aprender.design/en .
Môre Talent & TechDesign Director
Jan. 2024 - May. 2024Invited to create and consolidate an internal Design community from all initiatives at Môre, with the aim of strengthening and bringing design practices and processes closer to a common model. My 3 key missions: (1) to be a technical and inspiring reference in Design; (2) to bring/contribute on AI questions; (3) to guarantee deliveries that boost and increase customer satisfaction. I led all Môre Studio projects with technical support and mentoring on UX, UI, Writing, ID and Storytelling topics for Môre Squads designers, evaluation and technical interviews of Môre candidates in general, analysis and construction of client proposals and work plans, periodic review with technical monitoring and individual feedback for designers, participation and conduction of meetings and critical presentations with clients, management and training of summer interns, team maintenance and allocation strategies, sharing of cases and instructional materials linked to People/HR themes, among others. However, I failed to provide a high-frequency space to exchange more than status reports and general decisions with my direct boss. I still had brief contact with the Môre&Tátil initiative, indicating people for important clients. I worked into many versions of design plans and vision models - an initial review influenced by the gennie.ai/Jaakko Tammela strategy; another, due to the current contexts and challenges of Môre and OPS; and again, by the paradoxes brought about by internal principles x real issues. My first resignation, which I didn't disagree since, ironically, I was going to request it because I had not seen myself capable of dedicating [more] quality time to all the functions and missions assigned, plus I totally disbelieved in the model sold after countless internal reports and unacceptable situations experienced.
Ambev TechHead of Design
Oct. 2021 - Aug. 2023Still ahead of the strategy and operation of Ambev Tech's design area, focused on sustaining and expanding the strategy with the company's ambitions of multiple platforms. Responsible for managing and evolving the designers' growth and integration through a design leadership group that direct the experience culture (user, client, solution) inside and outside the area in each business vertical, without giving up psychological safety and DE&I. Also unfolding design strategies for new teams (or opportunities) and i18n/l13n projects. With the design system in place, now in charge of expanding the scope and scale management through the Design OPS team, as well as the adoption strategies in each product and business vertical. Co-responsible for the redesign and standardization of product development processes, as well as reskilling and upskilling programs and actions covering the entire company. Highlights so far:
- Design System v1, with 40+ components and initial guidelines prepared for design, dev and QA, with structured pipelines for governance in a federated model, with AA (WCAG) automated
- design leaders by business vertical, highlighting the massive and representative female presence
- acting on the company's DE&I fronts and actions, either as an ambassador and instructor in group meetings, or as a consultant in specific situations
- Design OPS team creation and coordination
Mergo User ExperienceCourse Facilitator
Jul. 2021 - Dec. 2022Responsible by the F2F students' experience during their learning journeys. Management, tracking and engagement actions from before to after classes as technical staff and coordination's contact point.
Ambev TechDesign Lead / Manager (Chapter Head)
Oct. 2020 - Oct. 2021Blumenau, Santa Catarina, BrazilAhead of Ambev Tech's design strategy and operation, making the (user/customer/service) experience culture facilitation inside and outside the design chapters through our designers and design leads per business vertical, focusing on our company's greater mission of uniting people for a better world, powering and spreading diversity and sustainability from the teams formation to the solutions. Responsible by the launch, evolution and operations of Ambev Tech's design department - especially focused on the designers' technical development and on the maturity increase of products and services experiences. Also paving the way for a design system unification to align dozens of initiatives between different business verticals. Ad interim, I'm technically supporting the career plan of all designers who didn't have a dedicated design lead yet, and tracking our product strategies and outcomes through design outsourcing. Highlights:
- creation and operation of the design department, from hunting approaches to internal routines
- coordinated expansion from 8 to 55 people
- definition of search and logic integration of 15+ internal design system initiatives
- mapping and orchestration of product strategies delivered by 60+ design contractors
- elaboration and implementation of a design competence matrix, detailed by discipline and proficiency levels through 200 slots of complexity
- accelerated training for juniors to reach the next level of work experience
- career ladder and job naming review in 4 stages, establishing a new and common calibration and compensation for all (from a national perspective), reused globally
- definition of design roles for the long term according to the company's objectives, bringing the first leads and service designers here
- truly DEI-based team building, with expressive and numerical representativeness of racial, local, ethnic, age, physical, religious, social and LGBTQIA+ groups, at all experience levels
PhilipsSenior UX Designer & PMO, EMR (CCI)
May. 2020 - Oct. 2020Blumenau, Santa Catarina, BrazilWith the "Tasy as Platform" project, the demands became exponential and its control became more complicated. So, I went back to EMR to assume the role of design PMO, taking care of design schedules and capitalization, reviewing some practices that culminated in the automation of some parts and also in the visualization of project status within and outside the team, ensuring our performance "ahead of track" on various topics. As a designer, I started the design work for Japan localization, putting together a guideline for designers, devs and product, which also generated the first location-specific guideline published globally due to its results and model. From it, I created some specific components and the analysis/discovery of selected workflows for this project on Tasy EMR. I also provided support on Schematics understanding and exploration by new and current designers, what it allowed new navigation propositions and layouts. With my leaving announced, my final job was to revisit and update the backlog of all EMR components (+200 between published and unpublished) and create materials on various topics involving the use of Tasy, JIRA and Github. I made my time available for informal meetings where each designer had a chance to take all kinds of doubts related to the current day-to-day and also about the history of the team and the legacy of +75 designers, among processes, products, stakeholders, and the Philips structure.
PhilipsSenior UX Designer, Cardiology Informatics (EDI)
Jan. 2018 - Apr. 2020BlumenauFirst UX team created for CI (Cardiology Informatics) BU to support ISCV (IntelliSpace CardioVascular), with 2 designers in Brazil and 2 in the Netherlands. I took on the report lead on the Brazilian side and integrated the Xper IM and Service Tools products to the design demands, becoming their UX lead and also the Usability Architect responsible by regulatory documents on Xper IM. In Xper IM, UX contributions were decisive in some specific deliverables (eg "responsive" [Delphi] reports for Cardiac Output [Stanford Hospital] and product integration workflows [Intellivue X3 - Hemo - Xper IM]). Design passed to integrate the teams' definition of done (DoD) to keep me closer when needed. I also brought UX writing practices close to the Doc & Loc team support in UI decisions. At ISCV, the product was divided into "current" and "new". For current, I mapped 891 usability issues that provided a strategy alternative of where and how to start. For new, the ISCV Cath had some workflows E2E defined for pacemakers (installation and checking) and procedures register (at cath lab during an intervention, before, during, and after). For Service Tools, I created workshops based on Dare to Care to build a complete roadmap of the OCI product (One Click Installer). They evolved for all BR teams and let me generate a Business report abour present and future of people, processes, and products. In 2019, a new product (Cardio Care Orchestrator) pulled conversations from React toolkits and closer collaboration with the "central design team", where I made the bridges between the CI, EMR and Holland teams (central team). Built some screens based on the visual designer's reference but my focus was on somes specs and adjustments for implementation. Also this year, I took the Philips design principles (Dare to Care) local champion role, supporting and managing local design team events of all types.
PhilipsSenior Interaction Designer, EMR
Dec. 2015 - Dec. 2017Blumenau Area, BrazilIn 2016, I became the Design PO (UX lead) of the "Migration" program from Tasy Delphi/Java to Angular, managing and expanding the Schematics, as well managing efforts and delegating the related technical activities and subprojects, in addition to support all dev teams involved (dozens of them between Brazil and India) and our JIRA. An intense year where our deliveries averaged 117% per sprint (and we were asked to be less effective). I joined all product checkpoints (for each application) representing our Design Director, and trained each Project Manager we have had between 2016 and 2017 (Bruno B., Fabio BS., Carlos M.). In 2017, the "Design Automation" program was created, in which I started as PO (UX lead) in the first months to direct the automation projects for processes and tools, and in particular, to create an "intelligence" of what would become an integrated builder with objective usability parameters and "UX moments", part of what it made our director be moved to the global director role. Other highlights were the launch of a new EMR Library, with automatic release and versioning, and a POC with 23 microservices to demonstrate the tech viability of UX moments. On the Migration program, I returned to its control in the middle of the year to follow and lead the Health Plan Operators stage. In this period, we have more than 30 designers involved in different phases, and also abroad, with the beginning of the localization of the product. And with the assembly of a fire brigade in the building, I became the team's brigade player.
PhilipsDesign Consultant (by Prisma Studio)
Oct. 2015 - Nov. 2015Blumenau Area, BrazilAt this point, we're so integrated into the project that Philips started to absorb all Flutters. So, I moved to Prisma once Kleber Puchaski was the first in the list (Flutter boss). Under the Prisma period, I developed the Schematics rules and guidelines, the core layout, navigation and components algorithms behind the Schematics generator. From these guides, the generator was able to design all +15k screens without direct design support - this way, our design team had the needed time to focus on specific workflows and game-changers applications inside Tasy EMR. Together with Luciano Arnold, we started the Building Blocks team and created or adjusted all components and specifications while refining the visual style to the project needs (in 2 weeks). Another key contribution from my side was a research which defined the screen resolution for the project, moving the limitation of 1024x768 to 1280x720, which is used as the key point until today.
PhilipsDesign Consultant (by Flutter Innovation)
Mar. 2015 - Sep. 2015Blumenau Area, BrazilFirst full-time Flutter with the Philips (design) team allocated to map tasks and needs, in addition to collaborating on them. Flutter had already provided some reports (discovery), then it was time to help establish the building process in sync within the team, plus tools and good practices on design for softwares. Good with some things and new to others, I determined my first project as "Welcome Kit" to onboard myself, what it was a starting point for a 'terabytic' team files, tools, and processes registry - triggers of what it would be a huge design system.
TuntsUser Experience Engineer
Jan. 2014 - Sep. 2014Curitiba, BrazilTurning digital the "booklet controls" from door-to-door sellers (aka health and beauty consultants) of Mary Kay. My daily job was a mix of IA and UI for tablets, later coding these pages in Angular. Also, I'd made many launch app icons to keep up with the branding and product name changes.
CITS (International Center of Software Technology)UX/UI Designer
Mar. 2013 - Mar. 2014Curitiba, BrazilBack to Agile! Met JIRA (#crush) and UX practices combined with front-end and internal graphic design demands (posters, agendas, t-shirts). First time developing software and going deeper from "pocket CMSs" to speed up a system creation to "pocket libraries" of components to build anything. Some researches, discussions, and client visits while making wireframes and live prototypes based on 'discover' outputs. Web, desktop, and mobile projects for Furukawa, Positivo Informática, Philco, Britânia, HP, Samsung, among others. Some of them in Java - thanks Primefaces for making it easier. Thanks also to Metronic for making easier extending the modularity possibilities on layout and components. My fav project was an industrial system in which the user is not expected to have a mouse, but my remarkable moment was a trip where my boss (a physicist) brought his Newtonian telescope (larger than a person) and showed us Saturn and some constellations.
BMR Medical LtdaGraphic Designer
Jan. 2013 - Mar. 2013Curitiba, BrazilA specific portfolio for an industrial plant about to be born. I made some graphic materials, managed events, and learned how to manage leads and widgets on Salesforce. Due to my technical background, I designed and built the Paragon's ambulatory infusion web calculator. As freelancer, in 2012 I provided a page for the Carter–Thomason® product; in 2014, I added 3 languages for Paragon's calculator and also created the Autofuser web calculator with 4 languages (this one with Alexandre Duarte's support to display model options dynamically and improve the translation script). You can still find both at http://bmrmedical.com.br/paragon/ and http://www.autofuser.com.br/.
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