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Work Background
Worldwide Product Marketing Manager
WerfenWorldwide Product Marketing Manager
Nov. 2022 - May. 2024Bedford, Massachusetts, Estados Unidos• Managed POCT and Blood Gas analyzer product lines. • Defined and implemented market requirements. • Coordinated with technical services and sales teams globally. • Supported affiliates and end customers in 30 countries.
Business Unit Manager
WerfenBusiness Unit Manager
Nov. 2018 - Nov. 2022Bogotá D.C. Area, Colombia• Led POCT, Acute Care Diagnostics, Blood Gas, and Whole Blood Hemostasis units. • Achieved +18% market share growth in three years. • Implemented Value Selling and secured major accounts. • Coached direct reports (Product Specialist & Clinical Specialist).
Business Unit Manager
GBT Grupo BiotoscanaBusiness Unit Manager
May. 2018 - Nov. 2018Bogota• Managed pharma, hospital high-cost treatments, blood products, and PG1. • Successfully defended against generics, recovering 50% of revenue. • Key interface with vendors and QA/RA. • Supervised 13 direct reports (Sales Specialists & Marketing Specialists).
Product Manager
GBT Grupo BiotoscanaProduct Manager
May. 2017 - May. 2018Bogota• Oversaw pharma, hospital high-cost treatments, blood products, and PG1. • Managed patient route, formulation, and sales campaigns. • Analyzed sales data and reported to vendors. • Built relationships with KOLs and Medical Societies.
Product Manager
Fresenius KabiProduct Manager
Jan. 2014 - Feb. 2017Bogota• Handled anesthesia, oncology, antibiotics, volume replacement, and electrolytes. • Successfully launched Paracetamol IV (83% market share after two years). • Provided technical sales training. • Collaborated with corporate marketing, QA/RA, and SCM.
Marketing Specialist
B. Braun MedicalMarketing Specialist
May. 2008 - Jan. 2014Bogota• Managed IV Infusion Therapy, Parenteral nutrition, IV Pumps, and Wounds. • Achieved +15% market share growth for Space IV Pumps. • Conducted Value Selling training for the sales team. • Coordinated with corporate marketing, QA/RA, service, and SCM.
Customer Service Representative
RegusCustomer Service Representative
Oct. 2007 - May. 2008BogotaCustomer onboarding, call center support, and courier services coordination
Administrative assistant
BusscarAdministrative assistant
Apr. 2003 - Jun. 2006PereiraAdministrative support to the commercial, logistics, production, accounting, and human resource management departments.
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