Fast FuelSales / Marketing Director
Jan. 2003 - Apr. 2010Heading the marketing department for FAST Fuel products in South Africa – gaining exposure for the brand, increasing outlets/clients and setting and achieving sales targets
• Formulating and executing strategy, action plans, budgets and processes
• Monitoring return on investment and overall effectiveness of strategies and plans
• Managing a team of Area Reps, the Accounts Department and the Warehouse
• Researching the market, identifying and developing opportunities and partners
• Managing Sponsorship and related award processes, events, teams and individuals
• Recruiting and training promotional staff and managing deployment
• Overseeing Branding – agencies; design of displays, gear, advertising, packaging
• Planning and running exhibition stands at shows (eg. Argus Cycle Challenge, 94.7)
• Managing FAST Fuel's presence in the Media, managing PR and agencies