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Work Background
BTIGChief Creative Officer | Event & Exhibition Designer
May. 2023 - Sep. 2024Miami, Florida, United StatesLed the design and execution of The Little Prince World USA, featuring a 360-degree immersive projection within one of the largest inflatable domes in the country. Designed and built 5 extraordinary booths for TECAN at major trade shows, attracting over 10K visitors per event. Directed a digital NFT show for MATTE Projects, enhancing brand visibility and audience engagement.
Remote Marketing Team - RMTFractional CMO | Creative Director
Aug. 2020New City, New York, United StatesSpearheaded remote marketing strategies, assembling and leading global teams that delivered tailored digital marketing solutions for more than two dozen brands. I worked as a fractional CMO for Pantiga Group in New York and Russell Real Estate Services in Ohio. Achieved a 225% increase in event attendance and a 72% improvement in sponsorship for key clients. Enhanced B2B and B2C market presence through innovative branding, SEO, and social media campaigns.
Bohemia Realty GroupHead of Marketing
Sep. 2016 - Apr. 2019New York, New York, United StatesBoosted website traffic by 20% through strategic SEO initiatives and content optimization. Directed branding, digital ad campaigns, and public relations efforts that increased press presence by 450% in the first year. Supervised SEM campaigns that resulted in a 200% increase in paid clicks and maintained a 5.2% CTR.
The Cooper Union for the Advancement of Science and ArtMarketing Strategist | Continuing Education and Public Programs
Jan. 2015 - Dec. 2017New York, New York, United StatesLaunched multiple digital campaigns, leading to a 6% increase in class registrations, 300% growth in event RSVPs, and 30% more attendees. Managed digital media advertising and SEO, driving targeted audience engagement and business growth.
The Cooper Union for the Advancement of Science and ArtMarketing Director & Show Director | Typographics Festival,
Sep. 2014New York, New York, United StatesAs Marketing Director, boosted visitor numbers by 225% and new attendee growth by 59% through strategic digital media and public relations campaigns. As a Show Director, I directed the live show and managed event logistics, including stage, lighting, sound, and live streaming, to enhance participant experience and engagement.
The Cooper Union for the Advancement of Science and ArtMarketing Director | The Summer Art Intensive
Sep. 2014New York, New York, United StatesIncreased program applications by 75% and revenue by 65% through effective digital marketing and website redesign. Led successful social media campaigns, resulting in substantial increases in followers, likes, and overall engagement.
PAV EventsSocial Media and Marketing Strategist
May. 2013 - Mar. 2020Punta Cana, La Altagracia, Dominican RepublicDeveloped and executed a multi-brand social media strategy, resulting in a 1400% increase in engagement and a 30% boost in ticket sales. Led campaigns that garnered 165 million impressions and attracted over 1 million website visitors.
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