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Work Background
Tok&StokSenior Merchandiser & Product Manager
Sep. 2021São Paulo, BrasilSenior Product Manager In this role, I successfully optimized and launched key product lines, including a dining room collection that contributed 16% of the total revenue for 2024. Additionally, I led the expansion of office product lines, resulting in a 14% increase in sales and a 33% year-over-year growth. I spearheaded comprehensive campaign strategies, overseeing product positioning, storefront definitions, catalogue validation, and inventory management to ensure seamless execution. I also managed products across multiple distribution channels, including B2C, B2B, and eCommerce, implementing cohesive strategies that drove product success across diverse platforms. Furthermore, my responsibilities included conducting in-depth market research and competitor analysis, which played a critical role in strategically positioning our products within the market to maximize profitability and competitiveness.
Lojas RiachueloSenior Fashion Merchandiser & Product Manager - Ladies Apparel
Jun. 2016 - Jun. 2021São Paulo, São PauloDuring my tenure, I strategically developed product lines across tailoring, woven, knitwear, and knitting, driving a 32% increase in sales within one year for the Casual lifestyle segment. I played a key role in expanding the Plus Size segment, achieving a remarkable 63% sales boost in 8 months and a 172% increase over 1.5 years. Through targeted cost optimization initiatives, I reduced material costs by 10% while maintaining high-quality standards in product sourcing. I spearheaded the launch of a new collection for the Ladies Department, achieving 30% growth in 2019 and 48% in 2020. I also implemented 'Perfect Store' strategies to optimize brand positioning in the post-Covid market, ensuring sustained growth. Conducting market research for the Urban lifestyle segment, I tailored product assortments to align with changing consumer demands post-pandemic. I collaborated closely with designers to ensure that new products resonated with our brand’s aesthetic, overseeing the complete product development process. I managed supplier relationships across Brazil, China, and India, ensuring timely product launches. My leadership in a designer collaboration with A. Niemeyer led to the fastest collection turnover ever produced. My extensive experience in international negotiations, particularly with woven and winter garments, enhanced my leadership skills. My efforts were recognized with Best Performance Awards in Apparel (2017) and the Ladies Department (2018, 2019).
Lojas MarisaProduct Manager – Ladies Jeanswear
Aug. 2014 - May. 2016São PauloIn this role, I successfully implemented targeted product strategies for Ladies Jeanswear, resulting in a 40% increase in sales within one year. I managed the entire product development process, from initial sampling and fitting to overseeing production timelines, ensuring on-time delivery of all collections. My work involved close coordination with suppliers in Brazil, China, and India, ensuring that all products met rigorous quality standards and adhered to launch schedules. I also led international negotiations for woven garments in the Plus Size, Casual, and Urban lifestyle segments, gaining extensive experience in managing supplier relationships and navigating global sourcing challenges.
Mila Bertoluci PhotographyProfessional Photographer – Brand Development & Visual Communication
Aug. 2011 - Aug. 2014São Paulo Area, BrazilI successfully built and developed my own photography brand, creating and implementing visual communication strategies that elevated its online presence. This included designing and managing my website and blog to strengthen brand visibility. I oversaw the client portfolio, ensuring a consistent and authentic reflection of my brand identity across all media platforms. In addition to managing client relations, I organized and executed photo shoots, expertly edited images, and handled media management to deliver cohesive and impactful visual narratives for my work.
ShoulderHead of Fashion Designer Team - Ladies Apparel
Oct. 2010 - Mar. 2011São Paulo Area, BrazilAs the leader of a team of 6 fashion designers, I provided strategic guidance, feedback, and support that led to the development of a best-selling collection. Under my leadership, this collection was recognized as the Best Collection for Franchise and Retail since 2008, thanks to its cohesive color palette and commercial yet trendy appeal. I conducted in-depth trend research and market analysis to anticipate consumer demands, using these insights to inspire and drive seasonal collections. I managed the entire design process, from sketching and fabric selection to garment development and fitting, ensuring that all products met the highest quality standards. Additionally, I presented design concepts and collections to senior management and buyers, securing positive feedback and key account deals. By building and maintaining strong relationships with suppliers and manufacturers, I optimized costs while ensuring timely product deliveries.
C&AProduct Manager - New Born Apparel
Jun. 2008 - Dec. 2008São Paulo Area, BrazilIn my first role as Product Manager, I successfully launched a new product category in collaboration with the visual merchandising team, resulting in a 15% increase in sales within the first six months. I managed the entire product development process for the Newborn Collection, from initial sampling and fitting to ensuring production timelines were met for timely launches. Leveraging sales data and customer feedback, I made informed, data-driven decisions that enhanced product offerings and guided future product developments, contributing to overall category growth and customer satisfaction.
C&AStore Manager – Recreio Branch
Oct. 2007 - Jun. 2008Rio de Janeiro Area, BrazilIn my first role as a Store Manager, I implemented effective visual merchandising techniques that enhanced product visibility and resulted in a 30% sales increase. I fostered a positive work environment, promoting teamwork and employee development, which led to a 25% reduction in turnover. Leading a team of 40 sales associates, I provided training, coaching, and motivation to consistently meet targets and maintain high levels of customer service. I oversaw all aspects of store operations, including sales, inventory, and personnel management. By analyzing sales data and key performance indicators (KPIs), I developed and executed strategies to boost revenue and improve overall store performance. Additionally, I coordinated with corporate management, participating in weekly conference calls to provide updates on store progress and discuss action plans.
C&ALeadership Development Program – Madureira Store
Aug. 2006 - Oct. 2007São Paulo, BrazilAs a participant in the Leadership Development Program, I collaborated with team members to achieve departmental objectives and gained in-depth knowledge of retail store management. I applied theoretical concepts to practical, real-world situations, particularly during hands-on training at the Madureira Store. This experience involved assisting with various operational tasks and learning the complexities of store management, effectively preparing me for a future role as a store manager.
C&AFashion Designer Assistant/Intern - Young Ladies Apparel
Jan. 2004 - Aug. 2006São Paulo, BrazilIn my pioneering role as the first intern and later the first fashion designer in the Trainee Program, I conceptualized, developed, and led an exclusive print collection. This innovative project, a first of its kind, involved strategic negotiations with key stakeholders—fabric suppliers, garment suppliers, and retailers—resulting in the most profitable collection for the Young Ladies’ Department in woven fabrics. My team and I received the Best Performance Award in both 2004 and 2005 for our outstanding work. I was responsible for creating detailed technical drawings and sketches that clearly communicated design specifications to manufacturers and pattern makers for both woven and knitwear garments. I actively participated in fittings and discussions to ensure design accuracy and optimal garment fit.
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