Lojas RiachueloSenior Fashion Merchandiser & Product Manager - Ladies Apparel
Jun. 2016 - Jun. 2021São Paulo, São PauloDuring my tenure, I strategically developed product lines across tailoring, woven, knitwear, and knitting, driving a 32% increase in sales within one year for the Casual lifestyle segment. I played a key role in expanding the Plus Size segment, achieving a remarkable 63% sales boost in 8 months and a 172% increase over 1.5 years. Through targeted cost optimization initiatives, I reduced material costs by 10% while maintaining high-quality standards in product sourcing. I spearheaded the launch of a new collection for the Ladies Department, achieving 30% growth in 2019 and 48% in 2020. I also implemented 'Perfect Store' strategies to optimize brand positioning in the post-Covid market, ensuring sustained growth. Conducting market research for the Urban lifestyle segment, I tailored product assortments to align with changing consumer demands post-pandemic. I collaborated closely with designers to ensure that new products resonated with our brand’s aesthetic, overseeing the complete product development process. I managed supplier relationships across Brazil, China, and India, ensuring timely product launches. My leadership in a designer collaboration with A. Niemeyer led to the fastest collection turnover ever produced. My extensive experience in international negotiations, particularly with woven and winter garments, enhanced my leadership skills. My efforts were recognized with Best Performance Awards in Apparel (2017) and the Ladies Department (2018, 2019).