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Work Background
PepperstoneProduct @ Pepperstone (Trading platforms)
Sep. 2023
EarnitySenior Product Manager (Trading platforms)
Jul. 2021 - May. 2023San Francisco Bay AreaKey Contributions:
• Product Launch (Go-to-market): Led feature development and launch out of stealth of the trading
platform for a cryptocurrency exchange.
• Product Management: Managed all primary exchange trading features, including buy, sell, send
and receive for crypto coins and collections, as well as fiat deposit and withdrawal operations
• User on-boarding flow design: Designed and implemented a user on-boarding flow that included steps for account creation, user ID verification, two-factor authentication (2FA) setup and payment instrument linking for web and mobile apps.
• Product Development: Developed and launched innovative features from 0-to-1, such as crypto gifting, advanced order types, recurrent buys, crypto collection monetization and revenue share
• Product Conceptualization: Led market research, user studies and supported design phases for our crypto staking and non-custodial product offerings, helped define product roadmaps and managed initial staking feature development.
FeedMobTechnical Product Manager
Jul. 2019 - May. 2020San Francisco Bay AreaFeedmob provides radically transparent mobile growth solutions for brands around the world. We empower our clients to achieve their goals with real time analysis and achieve ROI positive campaign goals at scale. We combine the best of the mobile adtech, agency and network worlds together to create a comprehensive solution comprised of:
- Our proprietary mobile analytics and anti-fraud platform that protects your campaign and analyzes data in real time. We examine over 2 million installs and 60 million post-install events per month.
- Custom, strategic campaign planning, optimization and data-backed growth recommendations.
- A team that vets over 250 of the world’s top media sources. We test new sources weekly, ensuring predictability in a rapidly evolving ecosystem. Key Contributions:
• Product Development: Owned end-to-end product design and development, as well as a range of refactoring and feature optimization initiatives. Achieved significant enhancements in stability, performance and scalability across the entire analytics platform ecosystem, leading to increase in user delight and developer confidence
• User Centric Product Design: Led focus groups, conducted user surveys and research to refine UX and UI design and the optimization of critical features and flows. Developed wireframes and released product style guides
• Process re-engineering and optimization: Helped mature product processes around agile sprint planning, feature testing and documentation. Changes led to a more predictable pace of development and consistency in the quality of shipped releases that drove highest impact for both users and the business
• Product Strategy and Execution: Established product vision and strategy and built consensus on priorities through a compelling roadmap that helped accelerate core business goals. • Product Analytics: Owned and evangelized OKRs and set KPIs to track success metrics for product in all stages from development to release, adoption and engagement
BrightRepsProduct Manager
Dec. 2017 - Jun. 2019San Francisco Bay AreaKey Contributions:
• Product Software Development: Defined scope, goals and deliverables for product development and testing of core product features. Championed and curated product vision and delivered on technical roadmap initiatives (Flow Builder, API Integrations, SaaS Platform)
• Data Analysis: Defined and analysed KPIs to identify patterns of use from active users with a focus on tracking feature utilization success, user engagement and retention and inform opportunities for product improvements
• Product Marketing: Developed strategies for optimizing user acquisition, on-boarding and activation across the core product platform. Conversion rates of new users grew from single to double digits within the first month • Product Documentation: Drafted technical product guides and developed in-app workflows for product training
DimmerProduct Manager
May. 2015 - Sep. 2016San Francisco Bay AreaDimmer is an early stage (pre-launch) online software platform for the independent (indie) film industry and is backed by angel funding. It offers a portfolio platform and a real-time communications tool specifically targeted to the indie film industry Key Contributions:
• Product Design: Designed early wireframes to facilitate product development and worked with the designer on defining user flows and user experience (UX). • User-Research: Developed detailed customer segmentation and profiles for improved targeting. Designed quantitative surveys and conducted user interviews to uncover pain points, needs and opportunities and translated early insights and feedback into data-backed feature prioritization and roadmap strategy
• User-Testing: Pushed for early engagement and user testing of alpha product to document and uncover user experience issues, identifying subsequent feature and functionality enhancements • Market Analysis: Analyzed market to determine needs and opportunity sizes through competitive analysis as well as direct and indirect customer requirements gathering. Developed business and tactical plan recommendations to prioritize product features and capture largest opportunities
First Derm by iDoc24Product Development Specialist
Apr. 2014 - May. 2015San Francisco Bay AreaSupported partnership development efforts, as well as the creation and execution of digital media and marketing strategies to facilitate customer acquisition and revenue growth for the company's leading product First Derm. Key Contributions:
• Business Development: Identified new business opportunities for strategic US partnerships and explored expansion and localisation options for the European market
• Marketing and Strategy: Planned marketing and communication strategies designed to drive user acquisition through product education and content creation
• Campaign Management: Created and led company’s first awareness and outreach campaign initiative, resulting in an average of 15% increase in overall user acquisition and a 2x revenue growth within 3 months
Hellenic BankProduct Operations Management, Treasury and Back Office Systems
Jan. 2011 - Dec. 2013Nicosia, CyprusLeveraged technical and analytical aptitudes to support the proactive management and administration of system and operational products in the wider Treasury and Back Office area. Key Contributions:
• System administration: Managed Treasury application platform (Wallstreet Suite). Oversaw interface functionality and coordinated all system-related product operations, to support the trading, processing, accounting and risk management efforts across Treasury, Finance and Engineering
• Product Development: Led design and implementation of a customized collateral management system for the trading of OTC derivatives, reducing daily processing time by 70% and eliminating risks associated with manual computations • Project Management: Facilitated project execution for large-scale project initiatives. Participated in the scoping, acceptance testing and data migration phases for major system version upgrade
• Process Re-engineering: Contributed to automation and re-engineering initiatives in the wider Back Office area, identifying bottlenecks and restructuring time-consuming, error-prone manual processes. Adopted solutions led to significant time and cost savings and propelled efficiency gains in business-critical functions
• Risk Management: Created and maintained departmental risk registry for the capture of operational risk events. Prompt communication of findings reduced issue escalation-to-resolution time by 40% and led to an overall decrease in system-related risk events
• Agreement Negotiation: Managed relationships with institutional counterparties and facilitated the negotiation, drafting, review and execution of a range of legal agreements (ISDA, CSA GMRA, Amendment Agreements) for the purposes of securities and derivatives trading
• Training: Drafted departmental policy frameworks and procedural guidelines and developed a training resource database with documentation including operational manuals, process flow maps and internal wiki documents
Hellenic BankLending and Credit Risk Analyst, Corporate Finance Division
Dec. 2009 - Dec. 2010Nicosia, CyprusLead analyst for corporate lending operations in Cyprus and Greece markets. Provided continuous analytical and operational support for the underwriting, portfolio monitoring and loan servicing efforts of division managers and senior executives. Supported overall corporate initiatives including division special projects, forecasting and audit activities, and the accurate and timely management of all internal and external reporting requirements. Key Contributions:
• Data Analysis: Performed month-end and quarter-end close and prepared executive financial reporting package advising management on P&L and consolidated KPIs • Process Automation: Initiated process improvements and developed automation tools that enhanced operational functions and increased efficiencies with internal reporting, reducing month-end close by 40%
• Reporting Revamp: Introduced and established new standardized reporting format that streamlined information exchange and data collection from multiple business units, reducing overall consolidation and processing time by 30%
• Cross-Selling Oversight: Coordinated the planning and monitoring of Division’s Internal Incentive Scheme for the cross-selling of bank-related products and services to customers
• Documentation and Training: Drafted departmental policy guides and manuals and managed the training and on-boarding of new analysts
• Account Reconciliation: Performed account reconciliation and recorded ledger transactions
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