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Work Background
123sonographyChief Executive Officer
Mar. 2021Vienna, Austria
mediaLabChief Executive Officer
Jan. 2020 - Jan. 2021Vienna
OSRAMSenior Manager Marketing for Project Business
Jan. 2019 - Dec. 2019München und Umgebung, DeutschlandDeveloped and executed global Marketing and Business Development activities for the Project Business of OSRAM Business Unit Digital Systems
OSRAMSenior Manager Marketing for Trade and Distribution
Apr. 2017 - Dec. 2018Munich Area, GermanyDeveloped and executed global Marketing and Business Development activities for the Trade and Distribution Business of OSRAM Business Unit Digital Systems
OSRAMSenior Manager Online Business Development und Digital Marketing
Oct. 2014 - Apr. 2017München und Umgebung, DeutschlandConceptualized and implemented the digital marketing and e-commerce strategy
OSRAMSenior Sales Marketing Strategist
Mar. 2013 - Oct. 2014München und Umgebung, Deutschlandonline marketing und e-commerce strategy conception and implementation
global budget planning for marketing communication conception and implementation of sales marketing projects in complex stakeholder structures
market-, trend- und benchmarkingstudies
OSRAMSenior Business Developer
Oct. 2012 - Mar. 2013Munich Area, Germanydevelopment and coordination of global and strategic sales projects
conception of optimized sales structured and go-to-market models
implementation of organizational projects in clusters and countries
development of global sales guidelines and frameworks
assurance of best practice sharings and benchmarks within the Sales organization
Austin, Pock und PartnersConsultant (Strategy and Analysis)
Dec. 2011 - Sep. 2012Graz, WienConsultant for strategic development and growth of tec companies, universities and public entities (marketingstrategy, digital transformation, new business models, internationalisation)
XAL GmbHInternational Sales
Sep. 2008 - Nov. 2011Grazsales operations responsibilty for EMEA markets Belgium, France, Netherlands, UK, Israel, Greece (B2B), Set up of sales subsidiaries and operational organizations in Kortrijk, Belgium (post-merger integration) and London, UK (new country organization), sales and operation optimization projects,
BillaSales Area Manager Trainee
Jul. 2007 - Sep. 2008Graz und Umgebungsales area responsibility (Food Retail)
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