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Work Background
Form-I-Baby Pty LtdFounder / CEO
Mar. 2019Melbourne, AustraliaSmart, safe, sustainable parenting with the worlds first built in steriliser for baby bottle and water sterilisation... liberating parents from the time consuming bottle cleaning process and providing a safer bottle feeding solution for babies... all while reducing the impact of plastic on our planet. My duties for the company:
• Identified market opportunity and used various qualitative and quantitative research tools to validate / invalidate various hypothesis to solve pain point • Developed product from concept, to design, sample production, testing, forecast, cost and promotion • Developed the operating plan, with growth objectives including market share, revenue, profit and return on investment for all the channels/categories of business and key customers • Responsible for managing and implementing marketing activities through research, strategic planning and implementation including advertising and crowdfunding strategies • Business plan development including investor pitch deck, executive summary and information memorandum • Developed and implemented fundraising strategies and successfully pitched
to secure Co-working space funded by MYOB, as well as winning a seat in Australia’s leading Med Tech Actuator program and raising capital from VC firm Artesian • Identified and hired key companies to work with, including product developers, marketing, legal, accounting, branding, PR and manufacturing, and managed these relationships through the various stages they were required in the business
Behind the StickFounder
Feb. 2018 - May. 2018Melbourne, AustraliaFounder of a premium bartending e-commerce store where my duties for the business were; • Responsible for the setup and maintenance of the Shopify store including sales and promotion of the business and its products • Developed the brand and voice for the business, including all visual assets and product photography • The financial management of the business including, but not limited to, sales orders, invoices, accounts and other financial statements • Marketing through Facebook & Instagram as well as influencer reach out • Management of researching and sourcing new product lines for the business
and ensuring the store was correctly updated with pricing and inventory
Silky Foods Pty LtdProduct & Production Assistant
May. 2017 - Nov. 2017Melbourne, Victoria, Australia• Assist manager in daily running tasks of the business • Produced graphic elements for product packaging • Created social media content as well as being responsible for approaching and
fostering relationships with social media influencers • Attended exhibitions to promote product and manage sales • Helped to produce and package product, for shipping to local and national
outlets, all the while adhering to strict OH&S requirements for food production
Electronic Arts (EA)Development Manager
May. 2013 - Dec. 2013Melbourne, VictoriaI worked on the mobile title "The Sims Freeplay" to assist in the complete end to end production, ongoing maintenance, and worldwide launch of the mobile title on Android. Duties included;
• Partnered with project Producer to assist in the alignment of the Android and iOS development pipelines to synchronise launch of the titles for both platforms • identified, developed and maintained high level schedules for various teams related to the development of the title including work processes, audience lists, project budgets, general day to day correspondence, reports, meeting agendas, minutes and e-mails • Identified project risks, wrote contingency plans and instigated measures when risks arose • Interfaced and managed the various relationships between teams within EA including Marketing, Sales, QA, Tech Teams, Distribution, Localisation, Finance, Legal, Producers, Directors and other key stake holders • Worked with, and successfully coordinated schedules, for over 12 teams worldwide, to ensure the smooth running of daily operations • Prioritised the improvement of existing working relationships with internal and external teams by learning about their cultural influences, ambitions and motivations and worked on ways to better communicate, motivate, recognise and reward team members
Gyotrelem Importers & DistributorsCo-Founder
Dec. 2012 - May. 2019Melbourne, AustraliaBusiness owner and co-founder of Gyotrelem. Originally setup as an importation and distribution company for unique adult products, then rebranded and evolved into a boutique leather craft business. Duties included;
• Setup and maintenance of store on Shopify and later rebranded and moved to Etsy • Developed brand look and feel, including rebrand, as well as editing all visual elements and being responsible for product photography • Management of logistics including the sourcing, shipping, importation as well as packaging and shipping out to customers • The financial management of the business including, but not limited to, sales
orders, invoices, accounts and other financial statements • Setup and management of various social media channels including Facebook, Pinterest,
Twitter & Tumblr • Responsible for the marketing, sales and promotion of the business and its products
Ignition Studios Pty LtdCo-Founder
Mar. 2011 - May. 2013Melbourne, VictoriaAs Co-Founder for this mobile game development studio my duties included; • Researched and analysed industry related data and developed strategies to drive the focus of the company and its projects • Acted as project manager coordinating the various schedules for numerous projects the company was working on • Regularly consulted with clients to gain a clear understanding, and ensure consistent messaging, of the outcomes required by the client • Created and maintained client leads, proposals, project reports, business revenue and expense reports, time sheets, quotes and various other company related items • Responsible for the branding and voice of the company, creating various visual assets and physical assets to do so • Handled the marketing and promotion of the business through various social media platforms as well as being responsible for PR and press releases
Optech Surveillance SolutionsDatabase Manager
Feb. 2008 - Jun. 2008Adelaide, South Australia• Conducted over the phone customer service interviews which were later used for improving service methods used by the company • Created customer service questionnaires which were then converted into statistical data to be used for future business decisions • Created Excel spreadsheets to be used for client quotations • Implemented and maintained a Maximiser CRM 10 database system • Updated details and client information in a QuickBooks system • General office duties including, but not limited to, e-mails, filling, and front desk operations
Scaffidi groupDatabase/IT Manager
Apr. 2007 - Feb. 2008Adelaide, South Australia• Created and implemented state wide store promotions • Accurate data entry and maintenance of pharmacy database system • Created end of month reports for Director and key stakeholders • On and off site IT support
Adelaide Convention CentreSecurity Officer
Apr. 2005 - Apr. 2007Adelaide, South AustraliaCustomer relations
Report writing
Event Security
Operation of Honeywell security system
Control room operations
Camera system operations
Loading dock duties including fork lifting
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