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Work Background
Southwest Georgia Oil Company, Inc.Consumer Insights & Engagement
Aug. 2019Bainbridge, Georgia, United StatesAs the Consumer Insights and Engagement leader for SunStop Stores with 81 stores across 3 states, I oversee a mobile app and rewards program with a user base over 120k, boosting customer loyalty and spend per visit. This program now averages $6MM in sales per month. By analyzing customer behavior, I make data-driven decisions to optimize our product offerings, which helps increase sales and improve our market positioning. I also create and implement targeted digital marketing strategies, expanding our brand awareness across multiple platforms. Additionally, I lead a skilled team of Brand Ambassadors, driving consumer engagement and supporting the successful launch of new stores and community involvement initiatives.
Jimmy John'sOwner
Aug. 2016 - Aug. 2018Amarillo, Texas and Santa Fe, NMAs a Jimmy John's Franchisee with 5 locations across 2 states, I turned around two underperforming units, achieving a 22% sales growth year-over-year and a 17% savings on labor and food costs within the first 6 months. Managing 15 managers across multiple states, I cultivated high-performing teams and fostered a culture of excellence. I also assisted in the acquisition of 2 locations and the ground up build of a new site, seamlessly integrating them into our existing operation. By optimizing operations across all 5 locations, I implemented data-driven strategies that boosted efficiency and profitability in the competitive fast-food market.
Tria CompanyDirector of Marketing Strategy and Project Coordination
Aug. 2015 - Aug. 2016Michigan, Indiana, Arizona, CaliforniaAt Tria, a Burger King & Arby's franchisee with 26 locations across 4 states, I led our strategic expansion plans, identifying growth opportunities in new markets. I orchestrated the successful remodeling of store locations, modernizing our facilities to improve the customer experience and drive increased traffic. By developing and executing comprehensive marketing strategies, I aligned our advertising, merchandising, and promotional efforts to achieve our sales objectives. Analyzing market trends and consumer behavior, I informed strategic decision-making, resulting in targeted growth initiatives across multiple states.
Burger King CorporationManager, Brand Activation and Sales
Jun. 2014 - Jul. 2015Michigan, Indiana, Tennessee, KentuckyPrimary operational and marketing support of 33 Franchisees operating 389 restaurants Created and implemented successful Guerrilla Marketing and Suggestive Selling campaigns and was awarded Top Sales and Traffic Driver of Q4 in 2012 Forecasted and managed marketing budget of $5MM for 13 designated marketing areas
Burger King CorporationSales, Profit and Operations Coach
Mar. 2012 - Jun. 2014Southeast MichiganConducted in-depth restaurant evaluations, providing data-driven insights to enhance operational efficiency and boost sustainable revenue growth Recognized in the Top 3 nationwide for my performance as a Sales, Operations, and Profit Consultant out of 100+ consultants in 2013
Jimmy John'sGuerrilla Marketing Specialist/Event Coordinator
Feb. 2010 - Feb. 2012United StatesTraveled nationally to cultivate partnerships with franchisees & store operators to develop and maintain the Jimmy John's Sampling Program Orchestrated and mentored marketing teams at high-profile events, fostering a cohesive brand message and maximizing promotional impact Led multi-faceted marketing campaigns, driving substantial sales growth and expanding market reach for Jimmy John's franchise network Analyzed market trends and event outcomes, refining marketing approaches to optimize ROI and strengthen franchisee relationships
Monster EnergyTrade Development Manager
Nov. 2007 - Feb. 2010Southeast MichiganFostered strong distributor relationships, aligning sales strategies to amplify brand presence and market share, resulting in substantial growth Analyzed market trends and consumer behavior to refine trade development strategies, leading to optimized product placement and sales Developed creative promotional events, significantly boosting consumer awareness and driving brand recognition in competitive markets
Freedom Laser TherapyBranch Manager
May. 2005 - Apr. 2008Royal Oak, MISupported VP of Operations, overseeing HR, PR, and admin functions, enhancing team efficiency Organized and launched new facility, streamlining operations and improving service delivery Developed and led direct marketing team driving measurable growth Managed daily building operations and staff, ensuring smooth functioning across two locations
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