SendlaneProduct Designer - UX/UI Designer
Sep. 2021 - Jun. 2025United States, San Diego- Designed and optimized core modules including Campaign Builder, Reply Center, Report Center, and Template Center, impacting over 50,000 active users.
- Built and maintain a scalable Design System in Figma, enhancing visual consistency and reducing development handoff time by 30%.
- Conducted UX research and usability testing to identify friction points and improve critical user flows.
- Led onboarding improvements that increased new user activation rates.
- Designed new features such as the Product Picker (Shopify integration), boosting product adoption rates.