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Work Background
BioMed Technology Holdings LimitedVice President of Growth
May. 2024Hong Kong SAR
Pace EnterpriseBrand Marketing Manager - HK& TW
Feb. 2022 - Sep. 2022
hoolahMarketing Manager
Nov. 2020 - Sep. 2021
DGS InternationalMarketing Manager - Influencer Marketing
Oct. 2019 - Nov. 2020
Gaia Group RestaurantsMarketing Manager
Mar. 2019 - Sep. 2019
17.MediaAssistant Marketing Manager
Jul. 2017 - Feb. 2019Hong Kong♦ Oversee, coordinate, carry out and evaluate marketing & communications activities, in accordance with strategies agreed with the Country Manager and headquarter. ♦ Manage company digital community and planned ads strategies via social media platform and utilizing a range of techniques including paid ads, SEO , PPC ♦ Devising strategies to drive online traffic to the 17 App, company website and social media platform ♦ Responsibility for planning and budgetary control of all digital marketing. ♦ Evaluating customer research, market conditions and competitor data to earn over 10K new users per month via online channels including social media content, advertisement and ad network agencies. ♦ Review new technologies and keep the company at the forefront of developments in digital marketing.
men's uno HKSenior Digital & Marketing Executive
Feb. 2015 - Jul. 2017♦ Prepare and organize marketing campaigns through online and offline while using social media channels to improve lead generation and conversion in both sales and membership recruitment. ♦ Manage company’s social media channel including research, planning, implementation and evaluation of content and corporate reputation strategy ♦ Analyse and evaluate social media campaign effectiveness and adjust content marketing plan including editorial plan, advertising plan on social platform ♦ Lead company social pages fans increase more than 500% increment within 4-week ♦ Help clients such as American Eagle Outwear increase 10 – 20% sales after preforming social media campaign. ♦ Identify and build partnership with KOL and trends to generate content for distribution ♦ Creative write up for various media ♦ Maintain and develop good relationship with potential partners and existing parties
Business Creation Hong KongSenior E-Marketing Executive
Apr. 2014 - Jan. 2015♦ Formulate, direct and coordinate online marketing activities to promote company products including in house F&B Media Platform and Hotel Booking System while serving hospitalities clients such as Metropark Kowloon, Metropark Causeway bay, The Charter House, Royal Pacific Hotel, City Garden Hotel ..etc ♦ Lead, manage and implement user experience into all company online assets and side projects in website design and mobile apps ♦ Develop and maintain online community with strategy on content and advertising planning. Able to raise a facebook fan page from 8k fans up to 14k fans without boosting in 2 weeks. ♦ Lead product team to develop a good relationship with Sales team, vendors, clients and other parties ♦ Evaluate bottleneck and maximises business benefits while developing good relationship with potential and existing clients ♦ Develop and own SEO strategy ♦ Analyse e-marketing trend, tools and strategies specializes in hospitalities industry
Business Creation Hong KongOnline Product Marketing Executive
Oct. 2012 - Apr. 2014
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