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Work Background
MaterialiseGlobal Software Marketing Manager
Jun. 2023Leuven, Flemish Region, BelgiumOverall responsibility and ownership of the Materialise CO-AM platform customer buying journey and marketing strategy Create and execute the annual global marketing plan for the CO-AM platform
Budget responsibility for the global CO-AM marketing budget
Reporting on the results of the marketing (awareness and lead generation) campaigns to all stakeholders (internal/ external)
Represent the CO-AM perspective towards the global Software BU positioning and messaging strategy workshops
Cooperate closely with the partnership marketing manager to resign and execute joint communication and co-branding plans with the selected CO-AM partner companies
Consult with the regional marketing managers in order to foster the local execution of the Global CO-AM marketing plan
Liaison with the global Corporate Communication and across BU stakeholders on the positioning of the software platforms
MaterialiseHead of Global Partner Success
Dec. 2021 - May. 2023Build an active community of our valued partners and alliances creating forums and platforms to foster collaboration and communication
Establish and execute the partner success strategy and vision for Materialise software including the implementation (action) plan for the regional offices
Implementation of partner excellence - process development for managing partnerships – including the partner heartbeat and partner customer journeys, decision and communication matrix, CRM follow up, contract management etc.
Support the software strategic organizational priorities by active contribution to the annual sales planning and budget exercise
Actively promote and widely spread partner and alliance’s success stories in close collaboration with the global software marketing department and corporate communication
MaterialisePartnership Marketing Manager
Aug. 2016 - Dec. 2021LeuvenDevelop and execute international multi-channel communication and digital strategies for various internal and external stakeholders
Design and execute joint communication and co-branding strategies with partner companies (e.g. value added customers, distributors, resellers and vendors etc.)
Define the product marketing and Go-to-Market communication strategy, launching co-branded products and software solutions
Leading the global transformation program of the business unit and heading the project team of internal and external experts, consultants etc
Design and launch the global partner program called Powered By Materialise in line with the global business strategy supporting the worldwide implementation processes
Design and execute the communication plan for the corporate reseller and distributor program, called Authorized reseller by Materialise in alignment with the global channel strategy
OMVMarketing and Digital Manager
Oct. 2013 - Jun. 2016BudapestMarketing:
Develop International and national customer incentive programs (CIP) Responsible for OMV MaxxMotion Premium fuels’ brand management Full content and financial responsibility for both marketing activities above Development of the yearly communication and marketing work plan based on the company strategy. Digital:
Full content responsibility and maintenance of Hungarian OMV portals and OMV social media appearance
Development and implementation of integrated online-offline and social media campaigns
Maintenance of external and internal OMV targeted newsletters and messages (B2C, B2B, B2E)
Close cooperation and alignment with Group Online management entities
OMV Hungária Ásványolaj Kft.Digital Manager in Czech Republic/ Slovakia/ Hungary
Apr. 2010 - Oct. 2013Budapest-Bratislava-PragueFull content responsibility and maintenance of all three OMV portals (external/ internal) and social media appearance on local Facebook fan pages and corporate Youtube channel
Implementation of international Social media strategy - launch, maintenance of the local Facebook pages in all three markets
Preparation and launch national loyalty programs in Czech Republic and Slovakia –“OMV Smile and Drive”
Implementation of external and internal OMV targeted newsletters and messages (B2C, B2B, B2E)
OMV Hungária Ásványolaj Kft.Junior Marketing specialist – (Hungary)
Mar. 2008 - Apr. 2010Avanti Brand management
Development and implementation the marketing-communication campaigns and Customers Incentive Programs for Avanti filling-stations Car Wash marketing activities
Full responsibility for positioning and implementation of international standards, KPIs, marketing activities (new POS and decoration elements) Business Card – event management
B2B marketing activities for Business Card department Online management Full content responsibility and maintenance of Hungarian OMV websites (external/ internal)
Direct influence on HU marketing budget p.a. in total EUR 200.000
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