MaterialisePartnership Marketing Manager
Aug. 2016 - Dec. 2021LeuvenDevelop and execute international multi-channel communication and digital strategies for various internal and external stakeholders
Design and execute joint communication and co-branding strategies with partner companies (e.g. value added customers, distributors, resellers and vendors etc.)
Define the product marketing and Go-to-Market communication strategy, launching co-branded products and software solutions
Leading the global transformation program of the business unit and heading the project team of internal and external experts, consultants etc
Design and launch the global partner program called Powered By Materialise in line with the global business strategy supporting the worldwide implementation processes
Design and execute the communication plan for the corporate reseller and distributor program, called Authorized reseller by Materialise in alignment with the global channel strategy