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Work Background
SingaPayPresident Director
Jul. 2023As the President Director of PT Abadi Singapay Indonesia, I lead the company's strategic direction in providing innovative payment solutions tailored to Indonesia’s growing digital economy. With a focus on empowering SMEs, we offer a comprehensive suite of services including fund management activities and server-based e-money solutions. Under my leadership, Singapay is actively supporting Indonesia's cashless movement and digital financial inclusion, while adhering to regulatory compliance as a PJP-1 licensed entity. My role includes overseeing key business lines, fostering market growth, and ensuring operational excellence in alignment with our vision to drive digital transformation in the financial services sector.
Singa FintechGroup Chief Technology Officer
Jul. 2022 - Jul. 2023IndonesiaIn his day-to-day tasks, Yasser is responsible for managing the technical aspects of the organization, ensuring alignment with growth targets and addressing IT and technology needs. His significant role involves helping companies navigate through digital transformation, IT security, and technology development, aiding businesses in adopting new technologies. Yasser oversees all technology activities and functions, including project management, design, budgeting, and planning. Yasser's strategic approach and leadership in technology management play a crucial role in the continuous growth and success of the organizations he serves.
baskitAdvisor
Jun. 2022 - Sep. 2023Singapore, SingaporeAs an advisor at Baskit, Yasser creates application and system prototypes from scratch and conducts thorough market research. He is responsible for developing innovative solutions, ensuring these align with market needs and trends. Yasser's role involves not only the technical development of products but also understanding and anticipating market demands to guide Baskit's product strategy and roadmap effectively.
OrienteCountry (ID) Director of Product and Technology
Feb. 2020 - Jun. 2022Jakarta, IndonesiaYasser managing products and technology comprehensively. He is responsible for product strategy, roadmap, development, and rollout, overseeing all life cycle stages from inception to launch, creating exceptional customer experiences. He introduces new products and features to capitalize on business opportunities and conducts comparative analyses to ensure competitiveness. Yasser identifies pain points in existing features, proposing improvements with key metrics, and communicates product vision and value to stakeholders. He defines long-term strategy and quarterly roadmaps, translates strategy into detailed requirements and prototypes, and manages product development and user acceptance testing. Yasser plans and participates in launching new services and products, monitors the competitive landscape, and continuously improves time to market. He identifies challenges, trends, and opportunities to formulate effective product strategies, works with various internal teams to ensure alignment with product goals, and develops clear documentation for stakeholders. Agile and flexible, Yasser contributes beyond his defined responsibilities to support rapid organizational growth.
BINUS UniversityGuest Lecturer
Aug. 2018 - Aug. 2020Jakarta, IndonesiaGuest Lecture Master Degree Class (S2): Emerging ICT Issues and Valuation Theme: The Challenges Of IT Investment In The Fintech Industry Especially In Indonesia
EGoGo Hub GroupDirector of Technology
Apr. 2017 - Jun. 2020As the Director of Technology at Egogo Hub Group, Yasser oversees project life cycles from conception to deployment, emphasizing technical soundness and resource efficiency. He develops and maintains statements of work, project estimates, enforces coding standards, and introduces new technologies. His expertise spans business analysis, development, technical management, digital marketing, and operational frontend development. Yasser creates scalable architecture designs, mentors engineers, manages incidents, and develops business and marketing strategies. He monitors market trends, creates advertising campaigns, and develops pricing and targeting strategies. Yasser has built all company systems from scratch, including infrastructure and software, and has implemented AI and ML. His projects include in-house ERP, CRM, and HR management systems, business intelligence, marketing analytics, and B2B/B2C e-commerce platforms using Shopify. He has integrated Midtrans Payment Gateway, developed a loyalty program application, and implemented microservices for ERP and business intelligence applications.
Dtex Systems, INCVP Solutions Delivery (Technical and Business Development)
Apr. 2013 - Apr. 2017As the Vice President of Solutions Delivery at Dtex System Pte. Ltd., Yasser defines product requirements to assist the HQ R&D teams in London and California, leveraging market analysis insights from Southeast Asia. He recommends ideas, insights, policies, staffing, client services, and new business opportunities to enhance overall quality. Managing a team of 18, he oversees effective account management for over 150 customers and vendors in industries such as airlines, mining, FSI, and manufacturing. Yasser implements firm policies around recruiting, staffing, development, training, and account management to ensure top-notch client service and a positive work environment. His achievements include handling over 150 customers and vendors across Southeast Asia in various industries.
Security and StorageProduct Technical Manager
Sep. 2006 - Apr. 2013Greater Jakarta Area, IndonesiaYasser works as a Product Manager at Mitrasoft, starting his career as a System Engineer and Pre-Sales before advancing to his current role. He oversees Pre-Sales and Business Development, reporting directly to the director, and guides a business team responsible for a product line. Collaborating closely with engineering, Yasser defines product release requirements and focuses on increasing profitability while developing new products. He works with marketing to shape go-to-market strategies, product positioning, and target customer identification, serving as the internal and external champion for Mitrasoft's products. Yasser manages P&L, oversees project management, and achieves strategic customer objectives. He maintains relationships with over 500 clients across diverse industries such as hotels, manufacturing, financial services, telecoms, and mining, ensuring high levels of client satisfaction and acquisition.
FreelanceWeb Developer
Sep. 2001 - Sep. 2006IndonesiaYasser works part-time as a freelancer while continuing his studies, creating client websites using HTML, CSS, and PHP, with content management systems like Mambo and Joomla.
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