Abhishek Agarwal - Principal Manager - Strategy, Analytics & Marketing, Eclectique F & B Concepts

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Work Background

Eclectique F&B ConceptsPrincipal Manager - Strategy, Analytics and Marketing

Sep. 2024Singapore

Eclectique F&B ConceptsBusiness & Strategy Manager

Aug. 2023 - Sep. 2024Singapore

Eclectique F&B ConceptsBusiness & Strategy Associate

Apr. 2023 - Aug. 2023Singapore

X10 MediaBusiness Development Executive

Sep. 2022 - Oct. 2022SingaporeAt X10 Media, an established multi-media hub for Influencer Marketing, I played a pivotal role in prospecting and expanding our brand reach across various platforms. Leveraging my expertise in targeted audience identification and communication, I made significant contributions in our outreach campaigns, enhancing our brand's visibility and engagement. Key Contributions: - Prospecting: Identified and segmented the target audience, enabling precise and impactful marketing campaigns. - Campaign Development: Crafted and optimized email, LinkedIn, and other social media outreach templates, ensuring consistency and resonance with our brand messaging. - Execution: Spearheaded outreach initiatives, broadcasting our value proposition across multiple channels and maximizing engagement. About X10 Media: A pioneering influencer marketing hub, X10 Media prides itself on its expansive experience, having executed 800+ campaigns for industry giants such as Capitaland, Singtel, OPPO, Rayban, and Carlsberg. With a presence across Singapore, Malaysia, and Indonesia, the agency encompasses three distinct business units: Faves (focusing on Instagram & TikTok), Leadgram (a unique retargeting technology), and The Spoken Tribe (specializing in LinkedIn marketing). X10's mission is to redefine and smartly execute influencer marketing while aiming to be a trusted regional leader in Asia.

UniGuide ConsultingCo-Founder

Jul. 2022 - Jun. 2023IndiaAs the Co-Founder of UniGuide Consulting, I was at the helm of a mission to streamline and simplify the academic journey for students aiming to study abroad. My comprehensive grasp of the global educational arena allowed me to provide strategic direction and tailored guidance, ensuring every student's path was clear and achievable. Key responsibilities and achievements included: - Strategic Counseling: Guided students in course and university selection, ensuring alignment with career ambitions and personal predilections. - Document Preparation: Spearheaded workshops and individual sessions to assist students in crafting persuasive resumes, Letters of Recommendation (LORs), and admission essays that resonated with selection committees. - Interview Coaching: Hosted mock interviews, offering critical feedback to equip students for success during crucial admission discussions. - Financial Partnerships: Forged a strategic partnership with HDFC Cedilla to facilitate educational loans, ensuring students had the financial support they needed for their academic endeavors. - Digital Presence: Launched and managed the official UniGuide website, creating an accessible platform for potential students to explore our services, access resources, and get in touch. - Personalized Guidance: Beyond the academic sphere, I offered counsel on cultural assimilation, financial management, and overall transition to a new academic environment. - Visa Expertise: Demystified the visa application process, offering guidance on documentation and consulate interview preparation. With my leadership, UniGuide proudly championed the aspirations of approximately 50 students, witnessing a substantial number secure placements in their desired universities. At UniGuide, my role transcended that of a consultant; I was a dedicated career coach, consistently endeavoring to elevate every student's potential and ensuring their academic journey was both strategic and seamless.

FWD InsuranceMarketing Assistant

May. 2022 - Jul. 2022SingaporeAt FWD Insurance, I was actively involved in the analytical and strategic facets of digital marketing, focusing on deep dives into the competitive landscape and crafting actionable insights to enhance our insurance products' market positioning. Key Responsibilities & Achievements: - Insurance Policy Evaluation: Undertook a comprehensive study of Investment-Linked Insurance Policies across 30+ companies and Robo-Advisory Platforms spanning Singapore, USA, and India. This enabled us to identify unique selling propositions and understand diverse pricing mechanisms, ensuring our offerings remained competitive and compelling. - Competitive Analysis: Carried out in-depth competitive analysis for Integrated Shield (IH), Term Life Protection (TLP), and Cancer Products across 10+ companies, considering various demographic factors. These insights were pivotal in refining our product positioning and marketing strategies. - A/B Testing Strategies: Presented and strategized over 10 A/B testing ideas targeting Cancer, Big 3, and Critical Illness (CI) Products. The initiative aimed to optimize customer interactions and improve conversion rates over a span of 3 months. - Data Analysis & Reporting: Designed intuitive dashboards to provide snapshots of product performance, along with weekly call-center reports using CRM. These tools were invaluable in identifying dropouts, saved quotes, and potential leads, thereby streamlining our lead generation efforts. - Operational Efficiency: Collaborated closely with the call-center team, aiding in the redesign of scripts for General Insurance (GI) products, which bolstered communication efficiency and enhanced customer engagement.

FWD InsuranceMarketing Assistant

Jan. 2022 - Apr. 2022Singapore

Digit InsuranceExecutive Trainee

Jun. 2021 - Nov. 2021Bengaluru, Karnataka, India

The Economic TranscriptWriter

Jul. 2020 - Feb. 2021

East India SecuritiesResearch Analyst

Jun. 2020 - Nov. 2020Kolkata, West Bengal, India

Yashovardhan Investment & Trading Company Limited (K.K. BIRLA GROUP OF SUGAR COMPANIES)Research Analyst

Apr. 2020 - Apr. 2020Kolkata, West Bengal, India