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Work Background
Product Designer
Serasa ExperianProduct Designer
Jul. 2023São Paulo, São Paulo, BrasilAtuação no produto Reports • Desenvolver o design do produto na squad de ponta a ponta • Criação de novas features • Protótipos de baixa e alta fidelidade (considerando os princípios de Design de interação) • Redesign do produto, pensando em melhorias, resolver problemas reportados por usuários, diminuir carga cognitiva dos usuários, levando em conta as heurísticas e princípios do Design • Criação de componentes e colaboração para evolução do Design System • Criação de ambiente para documentação de Desjgn do time • Criação e participação de Dinâmicas de cocriação • Participação de Dinâmica MESA • Implementar processos que ainda não existem ou não estão bem definidos • Trabalhar em conjunto com o time para entender o problema real do cliente ou possível melhoria do produto • Realizar entrevistas, testes de usabilidade e pesquisas com usuário para entender seus problemas, identificar possíveis gaps e melhorias • Participar e contribuir para o Chapter de Design • Participar de cerimônias como: Daily, Refinamento, Planning, Retro, Chapter, etc • Gerar entregáveis ​​como: Personas, Jornadas, Fluxogramas, Sitemaps, etc. • Estruturar e contribuir para a documentação de projetos de Design • Realizar dinâmicas e workshops de cocriação • Uso diário do Figma para criar protótipos de baixa e alta fidelidade • Apresentar constantemente o que é feito para a equipe, para gerar discussões, melhorias e diferentes pontos de vista • Auxiliar na estruturação de processos e técnicas de Design • Criação de framework e colaboração de Design • Sugerir mudanças ou melhorias em processos ou produtos • Handoff com desenvolvedores • Usar ferramentas de análise para extrair dados
Senior Product Designer at Bradesco
The Bridge SocialSenior Product Designer at Bradesco
Nov. 2022 - May. 2023São Paulo, BrasilFully allocated at Bradesco
Senior Product Designer | Design System
BradescoSenior Product Designer | Design System
Nov. 2022 - May. 2023São Paulo, BrasilFully allocated by The Bridge
Senior Product Designer at Banco next
The Bridge SocialSenior Product Designer at Banco next
Jul. 2022 - Nov. 2022São Paulo, BrasilFully allocated at Banco Next
Senior Product Designer | Design System
Banco nextSenior Product Designer | Design System
Jul. 2022 - Nov. 2022São Paulo, BrasilFully allocated by The Bridge Design System team member • Study and survey of new components or improvement of existing components in the Design System • Creation of new Design System components • Documentation of Design System components and styles • Study of new colors for next, thinking about accessibility • Active participation in Design rites and dynamics • Creation and application of dynamics to prioritize mapped components • Creation of dynamics for the Design team • Script of questions and application of internal Survey for the Design team • Clustering of Survey responses and creating a frame for next steps
Product Designer
SensediaProduct Designer
Dec. 2021 - Jul. 2022São Paulo, BrasilLeader in the APIs market, offering integration and consulting solutions to large companies in Brazil and worldwide, in a variety of sectors. • Develop the product design in the squad from end to end • Main responsible for the company's Design System, from the structuring process, to the component standardization process, component and element mapping, documentation, co-creation dynamics. • Implement processes that do not yet exist or are not well defined • Plan Discovery together with PO, PM, Architect and UX Researcher • Work together with the Product Manager and Architect during the Discovery process to understand the real customer problem or possible product improvement • Conduct interviews and surveys with our customers in order to understand their problems during the Discovery stage • Participate and contribute to the Design Chapter • Generate deliverables such as: Personas, Journeys, Blueprints, Sitemaps, Affinity Diagrams, etc. • Structuring and contributing to the documentation of Design projects • Conduct co-creation dynamics and workshops • Participation in training, lighting Talks and Lectures related to the company or products • Daily use of Figma to create Low and High Fidelity Prototypes • Conduct usability tests to see if the proposed solution will solve the customer's problem • Constantly present what is done to the team, to generate discussions, improvements and different points of view • Assist in structuring Design processes and techniques • Framework creation and Design Critiques collaboration • Suggest changes or improvements in processes or products • Alignment between design and marketing to create standardized products • Evangelize Design to other areas in the company • Constant study of improvements for the product and users • Handoff with devs • Use analytics tools to extract data
Lead Designer / Product Designer
FIAPLead Designer / Product Designer
Nov. 2019 - Nov. 2021São PauloWorking in the Distance Learning Area (EAD) • Creative team's Tech leader. Working in pair with another Designer - total of 8 people on the team • Cyber ​​Defense and Systems Development course's new layout creation and redesign with another designer (creation pair) and the developer team • Course pages' Layouts (EAD) • Layouts and presentations approval's of other Designers (8 people) team members • Approval and verification's HTML online courses (developed by Devs) • Active participation in Briefing meetings with course's coordinators • Participation in briefing and brainstorming meetings for new projects • Creation and formatting's live presentations, online, corporate, MBA, meetings and events • Agile methodology (scrum) applied on a daily basis • Other areas' assistance to create PDFs, changes in Layouts, documents and presentations • JIRA platform's use for task monitoring, project tracking and all activities' management
Senior Web Designer
FIAPSenior Web Designer
Jan. 2019 - Nov. 2019São Paulo• Layouts for online courses • Layouts and presentations approval's of other Designers (8 people) team members • Approval and verification's HTML online courses (Developed by Devs) • Visual identity's creation for new products and courses (logos, stickers, boxes) • Active participation in Briefing meetings with course's coordinators • Creation and formatting's live presentations, online, corporate, MBA, meetings and events • Agile Methodology ( scrum) applied on a daily basis • Other areas' assistance to create PDFs, changes in Layouts, documents and presentations • JIRA platform's use for task monitoring, project tracking and all activities' management
Senior Web Designer
Canon, Inc.Senior Web Designer
Oct. 2017 - Dec. 2018São Paulo• Site layout (e-commerce) • Landing Pages layout • Hotsites layout • Facebook Posts creation • Email Marketing layout • Pages development • Landing Pages development / Edition of products images • Creation of pages and categories within WebSphere (CMS) • Insertion of new products and images in the WebSphere tool (CMS) • WebSphere Training at Canon Inc. on the United States.
Senior Digital Designer
IpsosSenior Digital Designer
Jun. 2017 - Oct. 2017São Paulo• Sites, Hotsites and Landing Pages layouts • Pages and Banners Development • Intranet Banners • Visual Basic.
Senior Web Designer
FTD EducaçãoSenior Web Designer
Oct. 2014 - Nov. 2016São Paulo• Layout, development and sending email marketing • Hotsites layout / New products Landing Pages, PNLD, Literature and Portals • Facebook, Twitter and Youtube arts • Facebook sponsored campaigns and posts • Lettering posters for schools • Monitoring Social Networks with monthly reports • Email marketing monitoring (opening, sending, etc) • FTD’s Portal maintenance
Web Designer
Fullbar DigitalWeb Designer
Mar. 2014 - Sep. 2014São Paulo• Layout for incentive campaigns, institutional websites, mobile, special projects • HTML / CSS / Javascript / JQuery development • Agency and customer visual identity layout • Email Marketing layout and development • Illustrations • Layout and maintenance site in wordpress.
Web Designer
Tricae Comercio VarejistaWeb Designer
Nov. 2013 - Feb. 2014São Paulo• Facebook, Twitter and Youtube arts • Seasonal, promotional and institutional campaigns creation • Static and animated banners creation • Product guides layout • Infographics • Treatment and manipulation of images • Study and collaboration to implement the new store site
Designer Digital Pleno
BeebuzzDesigner Digital Pleno
Jul. 2013 - Nov. 2013São Paulo e Região, BrasilResponsável por toda a parte On e Off da Agência. • Criação de branding (identidade visual) e manual da marca de clientes. • Criação e programação de e-mail marketing • Apresentações corporativas • Criação e desenvolvimento de vinhetas. • Criação e desenvolvimento de Business Plan para um projeto no setor alimentício • Criação de posts e covers no Facebook • Tratamento e manipulação de imagens.
Web Designer Pleno
Grupo DassWeb Designer Pleno
May. 2012 - Apr. 2013São Paulo, Brazile-commerce SportsOn Responsável por toda a parte de Design / Webdesign On e Off da empresa. • Criação e montagem HTML de e-mail marketing • Desenvolver a arte de banners estáticos e animados. • Fazer animações dos banners em Flash AS2. • Criação e execução de peças para novas campanhas • Criação de hotsites e promoções. • Tratamento e manipulação de imagens. Atuava diretamente no setor de criação, planejamento e execução.
Art Assistant / Motion Designer
NetshoesArt Assistant / Motion Designer
Mar. 2011 - Apr. 2012• Desenvolver a arte de banners estáticos e animados. • Fazer animações dos banners em Flash AS2 e AS3 • Criação e montagem de e-mail marketing. • Alteração de produtos e descrição em banners. • Alteração dos hotsites e subhomes. • Criação de peças para novas campanhas. • Criação de novos selos (frete grátis, desconto, lançamento, etc). • Tratamento e manipulação de imagens. Atuava diretamente com o setor de criação.
Art Assistant
Occa m.PL design & comunicaçãoArt Assistant
Mar. 2010 - Mar. 2011• Criação, programação e envio de e-mail marketing. • Criação de identidade visual do cliente (logotipo, catálogo de produto ou portfólio, cartão de visita, envelope, etc). • Manutenção e atualização de sites e blogs • Criação e animação de banners animados e estáticos. • Criação de gifs animados. • Criação e diagramação de revistas. • Criação de embalagens e adesivos. Clientes Atendidos: Atec, Bibancos, BMC Brasil Máquinas, BNCorp, CMF Eventos, Comexport, Cow Parade, Ecolab, Gartner, Sindilav.
Designer digital
Carranca DesignDesigner digital
Jun. 2009 - Mar. 2010• Desenvolver layouts. • Criação, montagem e programação de sites. • Criação e programação de E-mail marketing. • Criação de identidade visual do cliente. • Manutenção de sites. • Atendimento aos clientes. Clientes Atendidos: Abihpec, Abril, Bolando Arte, Camil, Faculdade Anchieta, Hara Spa, Veja.

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