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Work Background
BioRepublic SkinCareBrand Partnerships Manager
Sep. 2022 - Dec. 2023RESPONSIBILITIES - Strategic Partner Identification: Research, discover, and contact potential partner brands or organizations that match our company's goals.
Brands I added to the partnerships: Adidas, Calahua, Food News is Good News, Clymb, Bikla, Wynwood, IPSY, and more. - Effective Negotiation: Skillfully negotiate partnership deals, including terms, mutual benefits, and responsibilities to ensure a win-win for all parties involved.
- Partnership Strategy Planning and Execution: Develop partnership campaigns, guiding them from the creative ideation phase to hands-on execution by creating clear roadmaps with specific objectives, actionable milestones, and KPIs for successful implementation.
* Software: Monday.com for project management, Canva for design, and Slack for fast problem-solving.
- End-to-End Partnership Management: Assume full-spectrum responsibility for overseeing partnerships, including the coordination of marketing initiatives, joint campaigns, and collaborative events. Collaborate closely with other departments such as social media, design, sales, and product teams to ensure seamless campaign execution.
- Budget Management: Manage the allocated budget for partnership campaigns to optimize its efficient utilization. A significant solution implemented was the consistent rebudgeting I navigated throughout the process; I honed my ability to innovate and solve challenges with available resources.
- KPI Definition and Performance Tracking: Define key performance indicators (KPIs) to measure and assure the success of partnerships. Continuously monitor and track these KPIs to accomplish the primary goals of each partnership, including social media metrics.
- Influencer and Media Relationship Enhancement: Identify, cultivate, and maintain relationships with key influencers and media personnel to amplify our brand's presence and narrative.
Be.It MarketingBrand Account JR
Aug. 2020 - Aug. 2022- Execute marketing plans and digital strategies to support brand implementation
- Plan and execute ATL, BTL, and TTL campaigns
- Manage influencer marketing campaigns and content creation for digital networks
- Analyze market trends and adjust strategies accordingly
- Basic video editing and design skills to support campaign execution
- Collaborate with cross-functional teams to ensure brand consistency and message alignment
- Continuously work to improve and optimize campaign performance.
Be.It MarketingSocial Media Coordinator
Apr. 2019 - Aug. 2020Mexico City Area, Mexico- Assist in the development and implementation of social media strategies and plans
- Coordinate and execute social media campaigns and promotions to support overall marketing efforts
- Analyze consumer insights and marketing / social media trends to inform marketing decisions
- Assist in the creation of marketing materials such as presentations, brochures, and product sheets
Korn FerryResearch Trainee
Sep. 2018 - Mar. 2019- Source and prospect candidates for various levels and roles within the company
- Identify potential candidates through various methods such as online research, networking, and referrals
- Research current trends and best practices in the talent acquisition field
- Create and maintain daily reports and candidate tracking systems
- Assist in the reference checking process for selected candidates
- Collaborate with hiring managers and HR team to understand job requirements and develop effective recruitment strategies
- Continuously work to improve and optimize the recruitment process.
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