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Work Background
Various CompaniesContent Specialist, Photographer & Digital Strategist
May. 2020Mexico, New York, United StatesFood Content Developer, Creator, Photographer, and Cook.
Conceptualized and executed innovative digital advertising campaigns and storyboards for leading brands in culinary, beauty, and health sectors, enhancing brand awareness and engagement.
Produced and developed high-quality digital content for food brands and bloggers, including recipes, cooking videos, and culinary stories that captivate audiences and strengthen brand identity.
Captured stunning food imagery and videos using advanced techniques such as overhead shots and the Rule of Thirds, ensuring each piece highlights the visual appeal and essence of the dish.
Developed and tested recipes with extensive culinary expertise to create visually appealing and delicious dishes, ensuring content authenticity and reliability.
Collaborated with global brands, large agencies, and startups to align content with brand and marketing objectives, driving increased social media engagement and brand visibility across Latin American and US markets.
Managed the creative process from concept to final delivery, overseeing all projects to ensure they meet high standards of quality and creativity.
Utilized tools like Adobe Creative Suite, Lightroom, and Figma to craft visually striking assets tailored to each brand’s needs and marketing goals.
NestléContent Editorial Manager @ Nestlé | Child Nutrition, Food Content Development
Jul. 2018 - Sep. 2024Mexico City Area, Mexico"As a dynamic leader in the eContent editorial area of Child Nutrition, I bring a versatile skill set that combines creative branding expertise with strategic content management. My role involves shaping and guiding the digital content strategy for Child Nutrition while infusing it with innovative and impactful branding initiatives. Key Highlights: Strategic Leadership: I provide visionary leadership in both eContent editorial management and creative branding, ensuring alignment with the overall brand vision and goals. Content Strategy: I oversee the development of comprehensive content strategies that resonate with our target audience, enhance brand identity, and drive engagement across digital platforms. Creative Branding: My expertise in creative branding enables me to craft compelling narratives and visuals that elevate our brand and create a lasting impression. Team Collaboration: I foster collaboration among cross-functional teams, ensuring that content and branding efforts are seamlessly integrated into our marketing initiatives. Results-Oriented: Through my strategic guidance and hands-on approach, I've played a pivotal role in achieving measurable results, including increased brand visibility and engagement. Budget Management: I manage budgets effectively to optimize resource allocation for content creation and branding campaigns. My leadership in both eContent editorial and creative branding has been instrumental in enhancing Child Nutrition's digital presence and reinforcing our brand's position in the market. I am committed to driving innovation and delivering impactful content that leaves a lasting mark." This revised description highlights your dual role and showcases your skills and achievements in both areas.
TERAN\TBWACreative Director
Oct. 2016 - Jan. 2018Mexico City Area, Mexico"Accomplished marketing professional with a proven track record in driving successful advertising campaigns and digital marketing initiatives. Adept at leading cross-functional teams, I excel in planning and executing multi-channel strategies to increase brand awareness and drive growth. My expertise includes: Creative Direction: Orchestrating advertising campaigns and media productions, providing creative direction to teams for compelling content and messaging. Strategic Planning: Crafting branding strategies, marketing campaigns, and communications plans to captivate audiences and enhance brand presence. Digital Marketing: Spearheading digital marketing efforts through PPC, SEO, email campaigns, and social media channels, resulting in increased web visibility, traffic, and lead generation. Project Management: Efficiently managing projects, including overseeing budgets and timelines, ensuring successful completion. Analytics & ROI: Proficient in leveraging analytics to measure ROI and make data-driven decisions for continuous improvement. Team Leadership: Leading and motivating teams to achieve outstanding results, while fostering collaborative relationships with clients and colleagues. In my career, I have consistently demonstrated my ability to deliver results, strengthen brand recognition, and drive revenue growth. My passion for marketing and dedication to achieving business goals make me a valuable asset to any organization."
Yalku Mexico Aventurero - Travel Agency and Content creationCEO and Founder
Jun. 2013 - Jan. 2018MexicoProficient in Content and Digital Marketing, with a strong track record in: Team Leadership: Successfully managing teams to deliver exceptional results. Content Creation: Crafting engaging and impactful content that resonates with audiences. Creative Direction: Providing visionary leadership to drive creative excellence in marketing initiatives. Strategic Development: Formulating and executing effective strategies to drive growth, including sales strategies. Customer Relations: Maintaining strong and lasting relationships with clients and customers. Innovative Thinking: Consistently introducing fresh ideas and innovative solutions to drive success. Strategic Alliances: Expert in forming strategic partnerships and alliances to expand reach and opportunities. Brand Development: Achieving brand growth, web traffic increase, and advertising revenue optimization. Developed comprehensive brand strategies and analytics systems. Strategic Consulting: Offering strategic guidance, including business plan and sales strategy development." This revised description presents your skills and achievements in a more organized and impactful manner, making it easier for employers to grasp your qualifications.
Tequila Digital / Teran / TBWAWeb Designer Sr.
May. 2012 - Nov. 2013Mexico City Area, Mexico- Brainstorm new and creative growth strategies
- Evaluate emerging technologies.
- Developing Brand and Marketing Strategies
- Measures results
- Managing customer relationships
- Team management
- Creative Direction
- Strategic Consulting
Parallel6Assistant Creative Director and Social Media Specialist
Dec. 2010 - Jan. 2012Created catalogues, brochures, advertising campaigns, publications, posters, presentations, websites
and print.
-Worked on Re designing book covers for No Limit Publishing.
- Worked with Health institutions such as FEMESS and AMSAAC which are two sexual health institutions
Parallel 6Social Media Specialist, Community Manager and Design
Jan. 2010 - Jan. 2013"Dynamic Social Media Strategy and Internet Specialist with a passion for Online Marketing and a proven track record in driving Brand Development initiatives. Adept in Photography and Graphic/Web Design, I bring a unique blend of creative and analytical skills to maximize online presence and engagement. Key strengths include: Strategic Social Media: Crafting and executing comprehensive social media strategies to enhance brand visibility, engagement, and audience growth across various platforms. Online Marketing: Leveraging digital channels and advertising techniques to create targeted online campaigns that boost brand awareness and drive conversions. Brand Development: Developing and nurturing brand identities through effective storytelling, visual design, and content creation, ensuring consistency and resonance. Photography: Proficient in capturing compelling visuals that convey brand messages and engage audiences, enhancing content quality. Graphic/Web Design: Expertise in creating visually appealing graphics and web designs that align with branding goals and enhance user experiences. In my role, I have consistently harnessed the power of digital platforms to deliver impactful marketing strategies. My ability to seamlessly integrate Photography and Graphic/Web Design into my skill set allows me to create captivating and cohesive digital experiences that drive results. I am dedicated to staying at the forefront of digital marketing trends to deliver innovative and effective solutions."
Resource MagazineCreative and Photography Intern
Mar. 2009 - Jul. 2009Helped out with design, pr marketing and photography.
nesopphotographer
Jan. 2008 - Jan. 2008
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