Dee Harlin - Sales & Marketing Executive,

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Work Background

International Services, Inc.Senior Area Manager

Mar. 2023Since 1991 ISI has focused on marketing strategies, strategic planning, and business development. ISI, and the companies it represents, work to increase sales, improve productivity, increase profitability, and improve the ease of operations of small- to medium-sized companies while helping business owners reach their maximum potential and secure their financial future.

SB CommSolutions Provider

Aug. 2022 - May. 2023Atlanta, Georgia, United StatesSB Comm was established in 2011 to provide innovative, low-voltage solutions, designs, and installations in residential and commercial settings. Our goal is to simplify new technology and provide unparalleled service in maintaining and servicing your technology needs with our optional service memberships. We use the latest home automation systems, processes, and equipment to bring your clients comfort, convenience, confidence, and security. Please message me if we can schedule a 30-minute Google Meet or Zoom call to show you the scope of our work. We’re efficient home automation designers and installers. We can assist you with security, lighting, and audio and visual needs. In our 11 years in business, we’ve learned to provide innovative solutions and simplify technology. We are not only active in new custom and spec home builds, but we also do extensive remodel work as well. And we’re also experienced and capable of assisting you with commercial projects. We offer complete network infrastructure designs for small and medium-sized businesses. From corporate offices to restaurant builds and remodels, we can provide many services to help put your project over the top. Please visit www.sbcatl.com to see our work and how we use technology to put your mind at ease and make your life easier. I do appreciate your time and consideration. Dee Harlin Solutions Provider deeharlin@sbcatl.com 770-702-4421 - c

Sales & Marketing Consulting, LLCPrincipal Consultant

Feb. 2018 - Aug. 2022Greater Atlanta AreaA company focused on identifying, building and facilitating sales and partnership opportunities with potential customers in a select number of diverse industries including, Digital Media, Television, and Commercial Finance. • Consult with leadership to proactively identify, acquire and initiate the sales cycle for prospective clients. • Consult with leadership on strategic planning and implementation of marketing initiatives to its new and existing target audiences.

Luken CommunicationsVice President, Affiliate Sales

Apr. 2013 - Jan. 2018Greater Atlanta AreaManaged and oversaw all aspects of nationwide affiliate sales operations, to include the development of business plans and sales strategies focused on the tactical attainment of new business, sales plan development, forecasting, business development, and the procuring of agreements with corporate/affiliate partners. Built relationships with decision makers and engaged in relationship management activities to maximize account profitability and drive revenues. • Partnered with executive leadership to identify opportunities for sales process improvements; facilitated successful implementation of new programs ensuring a well-defined, efficient national sales process. • Collaborated with executive team to develop and implement plans for sales operations, processes and personnel designed to accommodate continuing growth objectives. • Increased TNN affiliate distribution by over 35% in a 36-month timeframe that included a difficult 18-month corporate bankruptcy window; achieved revenue growth during extreme financial/legal challenges. • Tracked and analyzed sales pipeline metrics to drive continuous improvement; directed, managed and led the strategy of company resources and partners throughout the sales cycle. • Implemented improvements to sales and retention programs that targeted low power station affiliations. • Identified new market opportunities and devised creative strategies to penetrate those markets; established new sources of revenue and expanded existing business relationships to generate additional revenue. • Facilitated the training and development of sale professionals, while providing client-facing support; managed responsibility for national and regional sales forecasts and metrics. • Introduced REVN automotive network; added 12 stations in top 100 markets and retained over 70% of other Luken networks. • Developed and executed effective and innovative marketing strategies; expanded sponsorship opportunities for The Nashville Network (TNN).

Broadband InteractiveVice President, Sales-Business Development

Jan. 2009 - Mar. 2013Greater Atlanta AreaDirected and led all aspects of the design, building and implementation of the national and regional corporate business development strategy to increase media presence through the execution of growth, sales, marketing, account management and product/service development strategies. Oversaw growth strategy through the identification of sales and marketing opportunities consistent with the strategy of the business and to meet established revenue growth goals. • Managed start-up operations in four new markets, created compensation plans, hired and trained staff, and increased annual revenue by over 9% within 36-month period. • Led overall marketing strategy including marketing, branding, business to business and public relationship strategies to support successful sales, client support and business service advancement. • Drove strategic account solutions/account management and retention strategies to provide consultative and strategic partner relationships with clients to improve retention and bolster revenue growth. • Achieved over $1+M in new revenue, while building profitable relationships for Comcast and Time Warner.

Home Box Office (HBO)Regional Director, Affiliate Sales

Aug. 1993 - Feb. 2008Greater Atlanta AreaREGIONAL DIRECTOR, Affiliate Sales ~ Domestic Network Distribution (2001-2008) ACCOUNT MANAGER, Affiliate Sales (1993-2001) Managed the daily operations and activities of Multiple System Operators (MSO’s) regionally and nationally in the Southeast and Midwest comprised of 32 markets, 7,000,000+ cable customers, and 1, 500,000+ subscribers. Led all aspects of P&L, new business development, sales and marketing strategy, regional and national budget management, and the interviewing, hiring, training and performance of 14 sales and account management staff. • Oversaw $115M+ in annual revenue for Time Warner Cable, Comcast and Bright House Networks. • Delivered feedback to sales team on progress, milestones, new ideas and roadblocks to achieve multimillion-dollar sales goals; consistently exceeded annual sales targets. • Managed the building/revision of acquisition, upgrade and retention programs through direct mail, media, telemarketing, point-of-sale incentives, online, promotional and transactional offer strategies. • Managed/monitored $2M+ in advertising and B2B marketing budgets across traditional and new media outlets; designed and implemented sales, marketing and advertising initiatives across diverse platforms. • Consistently met and exceeded yearly subscriber budget from 2001 through 2008. • Spearheaded the initiative to bundle HBO and Cinemax, which substantially grew premium subscriber base and brand presence with regional cable partners. • Partnered with corporate strategic planning and analysis team; evaluated of pricing, offers, transactional performance, and campaign effectiveness for all markets.