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Work Background
InventaLead Product Designer
Apr. 2021 - Mar. 2022São Paulo, BrasilBuilding the first Marketplace B2B, designed the brand, packages, uniforms, all e-commerce experience, marketplace, internal dashboards and some internal applications for Small business owners buy online directly from manufacturer with benefits. Test and talk with consumers on deep interviews, shadow sales team and follow metrics from business to improve the experience. Hired the first designers to help on the product development and grow the design library.
Volkswagen do BrasilHead of UX/HMI Infotainment and Digital services
Aug. 2019 - Aug. 2021São Bernardo do Campo, São Paulo, Brazil
RockSpoon IncLead Product Designer
Feb. 2018 - Aug. 2019São Paulo Area, BrazilManage design team to deliver innovative solutions to the restaurant market to improve their work, quality and velocity and delight their customers. - Create goals and quality standards for product team
- Evaluate and review consistence of design throughout the company
- Engage team in the User Research culture
- Coordinate the Design Team schedule
- Organize and develop team to work with agile architecture
TIVITHead of UX
Mar. 2016 - Jan. 2018São Paulo Area, BrazilLead in and Lead out design teams abroad the company to introduce design goals on company's software.
- Create one strong design system to facilitate the development work along the multiple projects and teams - Evangelist of Design Thinking and best UX pratices
- Introduce Research and Develop methods to create new projects
- Hire, Manage and Develop Design professionals
AlmapBBDOHead of UX
Oct. 2015 - Mar. 2016São Paulo e Região, Brasil
Arqui.byCo-founder
Nov. 2013 - Oct. 2015São Paulo e Região, BrasilInitially, it will be a space for professionals of Architecture and Urbanism, Landscape Design, Interior Design, Furniture and related publish your work, create a channel for customer contact and new business through their profiles.
FIT - Faculdade ImpactaProfessor convidado
Oct. 2013 - Aug. 2014Professor convidado para lecionar a disciplina de Arquitetura de Informação no curso de Pós-graduação de Marketing Digital.
Reset LabCo Founder
Sep. 2012 - Dec. 2014Consultoria em Design Thinking e workshops com práticas de User Experience design em conjunto com outras disciplinas: SEO, Métricas, Psicologia e Propaganda.
Ogilvy & MatherUX Coordinator / Senior Information Architect
Mar. 2011 - Oct. 2015São PauloCreating and Planning digital presence of multiple brands. Crafting Personas, Consumer Journeys, Wireframes, Benchmarks, Flows, Usability Tests, Focus group, Card-sorting, General Research and Features descriptions.
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