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Work Background
FreelanceSenior UX Designer
Jun. 2024Remote✦ Responsible for executing the entire discovery and delivery cycle in product design, with a focus on usability and user experience.
✦ Conduct UX audits, heuristic analysis, and performance metrics to plan improvements.
✦ Responsible for making strategic decisions based on data and metrics to ensure design is aligned with business goals.
✦ I conduct user research, usability testing, and data analysis for continuous improvement.
✦ I develop wireframes and low and high fidelity prototypes, ensuring accessibility and pixel-perfect design.
✦ I create interfaces and flows, improving usability based on data and metrics.
✦ I facilitate collaboration between design, development, and business to ensure technical feasibility.
✦ I've delivered new navigation flows, optimizing user experience and efficiency.
✦ Implemented usability improvements that increased user engagement and satisfaction.
✦ Conducted redesigns that improved the navigability and performance of tools.
✦ Developed reusable flows for international clients.
OuribankSenior Product Designer (UX/UI)
Dec. 2022 - Jun. 2024São Paulo, Brazil✦ Conduct user research and usability testing to understand pains, needs, behaviors and obtain detailed insights, promoting empathy and critical thinking.
✦ Developing business indicators and metrics to evaluate product performance, aligning with stakeholders and business objectives.
✦ Responsible for designing internal processes, resulting in an 80% increase in internal efficiency through the application of design and collaboration processes.
✦ Responsible for analyzing data, metrics and results to guide design decisions, product strategies, identifying areas for improvement that resulted in CSAT 3.2 as the first grade of a new product.
✦ Responsible for developing wireframes, prototypes using Figma to illustrate scenarios and user flows, testing concepts and iterating quickly.
✦ Responsible for coordinating and facilitating ideation and planning workshops with cross-functional teams, promoting collaboration and effective communication.
✦ Responsible for designing user scenarios, flows and journeys to ensure a consistent, efficient UX aligned with technical feasibility.
✦ Responsible for documenting and maintaining the Design System, resulting in new versions of colors, components and improved product usability and accessibility.
Banco OurinvestProduct Designer
Aug. 2022 - Dec. 2022São Paulo, São Paulo, Brazil
MJV Technology & InnovationUX/UI Designer
Feb. 2022 - Aug. 2022Brazil✦ Responsible for analyzing data (quantitative and qualitative) from user research and benchmarking to inform design decisions, ensuring alignment with business objectives.
✦ Planning and designing mobile and web application experiences, incorporating wireframes and prototypes using Adobe XD (similar to Figma) and transforming them into intuitive interfaces.
✦ Conducting co-creation workshops with multidisciplinary teams, promoting collaboration and effective communication.
✦ Developing low and high fidelity prototypes using Adobe XD, maintaining attention to detail, focusing on usability and aligned with the Design System.
✦ Responsible for the design of new user journeys that resulted in the implementation of new interfaces in the Bradesco App for investment suggestions and investor profile definition, improving user satisfaction.
✦ Creation of efficient journeys in the internal investment system NewSinv, improving product usability and operational efficiency.
Banco BradescoUX/UI Designer
Feb. 2022 - Jul. 2022Brazil✦ Responsible for analyzing data (quantitative and qualitative) from user research and benchmarking to inform design decisions, ensuring alignment with business objectives.
✦ Planning and designing mobile and web application experiences, incorporating wireframes and prototypes using Adobe XD (similar to Figma) and transforming them into intuitive interfaces.
✦ Conducting co-creation workshops with multidisciplinary teams, promoting collaboration and effective communication.
✦ Developing low and high fidelity prototypes using Adobe XD, maintaining attention to detail, focusing on usability and aligned with the Design System.
✦ Responsible for the design of new user journeys that resulted in the implementation of new interfaces in the Bradesco App for investment suggestions and investor profile definition, improving user satisfaction.
✦ Creation of efficient journeys in the internal investment system NewSinv, improving product usability and operational efficiency.
PontteProduct Designer
Sep. 2021 - Dec. 2021São Paulo, Brazil✦ Responsible for designing solutions to business pains and user needs with a focus on user experience and digital innovation.
✦ Responsible for establishing the fundamentals of design in the areas of Acquisition, Internal Processes/Staff and After Sales/Servicer, emphasizing usability design and interaction design.
✦ Establishing a solid culture of User Experience and agile practices, promoting teamwork and effective communication.
✦ Responsible for conducting quantitative and qualitative research and usability tests with users.
✦ Creating prototypes using Figma and Adobe XD, aligning with business objectives and ensuring product usability.
✦ Responsible for facilitating collaboration and communication between internal departments such as Engineering/Development, CX, Legal, Credit, Operations and Registration to design innovative and effective solutions.
- Analyzing data and facilitating the visual interpretation of strategic data, promoting empathy and critical thinking.
Roads.RunUX/UI Designer
Mar. 2021 - Sep. 2021✦ Conducting quantitative and qualitative research and usability tests with users.
✦ Designing user flows, wireframes and prototypes using Figma, maintaining attention to detail, ensuring product usability and user satisfaction.
✦ Mapping user journeys, personas, user flows, identifying pain points and user needs, using storytelling and presentation skills.
✦ Aligning design solutions with strategic business objectives, ensuring greater effectiveness and positive impact.
FreelanceUX/UI Designer
Sep. 2020 - Mar. 2021remote✦ Participated in Brasil Hack Export - Southeast Region, where in a team of three I developed a solution to improve communication between railroads and port terminals in Santos, which was selected among the TOP 5 projects, standing out for the combination of UX/UI design, creative problem solving and effective collaboration.
✦ Responsible for applying user research and prototyping methodologies to develop UX/UI design solutions in personal projects and hackathon events.
✦ Collaborated with multidisciplinary teams to solve complex problems using design thinking and fostering an environment of innovation and creativity.
✦ Developed solutions that align business goals with usability and user satisfaction, applying empathy and critical thinking to the design process.
✦ Conducted user research, benchmarking, and used mapping and ideation tools to identify needs and opportunities for improvement.
✦ Created low and high fidelity wireframes and prototypes, ensuring attention to detail and pixel-perfect design at every stage of development.
✦ Applied interaction design and visual design methodologies to ensure a consistent user experience.
AutonomoFreelance Graphic Designer
Jun. 2020 - Sep. 2021I developed projects for creating visual identities, logos, and mockups to demonstrate brand applications in various contexts such as clothing, masks, pens, agendas, and more. I worked as a Motion Graphic Designer on projects involving logo animation and video creation for promotional campaigns and app tutorial videos.
Tamada ImóveisReal State Broker / Corretor de Imóveis
Sep. 2019 - Jan. 2020I worked as a real estate apprentice under the guidance of my mentor, where I developed and applied personalized customer service techniques. I focused on understanding clients' needs to find the best properties that not only met their requirements but also aligned with their goals and aspirations. I consistently evaluated feasibility and facilitated negotiations that were advantageous for both parties.
PwCApprentice
Jan. 2015 - Jan. 2016São Paulo Area, BrazilAs a young apprentice, I performed administrative functions, assisting in organizing consultants' schedules to allocate them to the appropriate clients. I also generated daily reports for my supervisors, managed and organized available resources throughout the floor, and oversaw usage and maintenance control.
FUNDAPEstagiário
Jul. 2014 - Dec. 2014As my first work experience, I developed skills in organizing the workspace and tasks to be executed, ensuring agility and speed with quality.
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