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Work Background
TAG - The Aspen GroupSenior Experience Design
Mar. 2025 - Sep. 2025United States, ChicagoLead web presence content and design facelift or ClearChoice brand for a V1.5 quick fix sprint while also leading brand VisID refresh for V2.0
CiscoSenior Visual & UI/UX Designer
Apr. 2021 - Apr. 2024Chicago, Illinois, United StatesBlending research and design, I optimized direct-to-consumer marketing
strategies by analyzing company ecosystems and marketplaces. Through user
interviews, surveys, and usability tests, I uncovered key insights into user
behaviors and pain points. By studying competitors and industry trends, I
identified best practices and areas for improvement. From low-fidelity
wireframes to high-fidelity interactive prototypes, I crafted intuitive user
flows, ensuring a seamless and engaging product experience.
Key Accomplishments: * Branded sales-as-a-service platform and collaborated on creating design
system for integration into new
digital framework.
* Developed visual diagrams illustrating complex workflows between Partners
and Clients, aiding Research Specialists in resolving SaaS platform launch
challenges.
* Designed branding for TRON (Transformation Operations) team, creating
team merchandise and presentations
to showcase initiatives to Leadership.
* Simplified Cisco's intricate business model through clear, structured
diagrams, enhancing organizational understanding across all Cisco
departments.
* Redesigned CX & PX Cloud Platform dashboards, product pages, and checkout
flows, modernizing navigation
and user experience to align with industry best practices.
Deloitte DigitalSenior Visual Designer, Art Direction
Sep. 2014 - Jul. 2020Seattle, Washington, United StatesBringing ideas to life through high-quality visual design, I crafted engaging digital experiences by developing layouts, UI components, icons, and typography. My work spanned detailed mockups and design compositions, ensuring seamless alignment with brand guidelines and identity. Collaborating across diverse teams and industries, I took on roles as a UI/UX Designer, Visual Designer, Illustrator, Product Designer, and Art Director—bridging creativity and functionality to deliver impactful design
solutions. Key Accomplishments:
* Delivered a new website design for Arbonne Inc., enhancing user experience and brand alignment.
* Gained expertise across marketing campaigns, digital product development, mobile game design, and branding.
* Created rebranding strategy and social media campaign for Kohl's Rewards
Program, driving customer engagement and program awareness.
* Curated and participated in filming of Kohl's Reward Surprise Home
Deliveries, capturing authentic customer reactions to elevate brand
storytelling.
* Designed, developed, and animated characters and level upgrades for Mini
Deloitte, an 8-bit mobile game, enhancing user engagement and gameplay experience.
Rudy's BarbershopVisual Design Lead
Jun. 2012 - Sep. 2014Seattle, Washington, United StatesAs the creative force behind a brand and its 13 retail locations, I led all design initiatives—from product and packaging design to shop aesthetics and art installations. I developed educational collateral, collaborated with partner companies on exclusive projects, and crafted visual concepts that seamlessly connected digital and physical touchpoints. By maintaining brand consistency across digital, print, and in-store environments, I ensured a cohesive and immersive brand experience that resonated with customers and reinforced brand identity. Key Accomplishments:
* Created collaboration merchandise between Rudy's and Café Vita, expanding brand partnerships and customer reach.
* Fabricated and installed environmental art across multiple shop locations, enhancing brand identity and in-store experience.
* Curated educational materials for company training retreats, elevating employee engagement and brand consistency.
* Designed tennis court-themed concept for Bellevue shop, hand-painting exterior signage, station designs, pricing wall, merch walls, and window collab signage with Mission Bikes for grand opening.
• Revamped all educational materials for Rudy’s Education Department, including product catalogs, cut, bleach, and coloring technique guides, ensuring consistency in training and service excellence.
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