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Work Background
Brasil MonksInternational Account Manager
Aug. 2024
Media.Monks BrazilInternational Media Account Lead
Jan. 2023 - Jul. 2024São Carlos, São Paulo, BrazilAs an International Media Account Lead I manage paid media accounts, developing performance marketing strategies across various relevant channels. Advanced data analysis skills to generate insights and recommendations that drive client business growth. International service in English, ensuring efficient communication and exceptional results. Key Responsibilities and Achievements:
-Account Management:
Lead the management of paid media accounts for various clients, ensuring exceptional results and client satisfaction.
Develop customized strategies for each client, aligned with their business objectives.
Utilize a variety of channels, including Meta Ads, Google Ads, Bing Ads, Search Ads 360, LinkedIn Ads, Twitter Ads, Snapchat Ads, TikTok Ads, Search Ads 360, GA360 and GA4. -Performance Marketing Strategies:
Leverage my expertise in performance marketing to develop effective strategies that maximize account efficiency.
Conduct detailed data analyses to identify optimization opportunities.
Adjust campaigns in real-time and conduct tests to ensure the best performance and achievement of business objectives. -Leadership and Development:
Design training sessions, share knowledge, and provide guidance to enhance the team's skills. -Client Service:
Collaborate with clients to understand their needs and goals.
Provide consultative support and strategic guidance. -Data Analysis and Insight Generation:
Perform in-depth analyses to identify trends and improvement opportunities.
Develop strategic recommendations to drive client growth. -Excellence in Communication:
Articulate complex ideas clearly and persuasively, both orally and in writing.
Communicate effectively in English with international clients and business partners.
Raccoon Marketing DigitalInternational Marketing Coordinator
Nov. 2022 - Apr. 2023Position focused on results, where I have specialized in paid media strategies and team leadership. As a Digital Marketing Coordinator, I bring a proven track record of success in implementing effective campaigns, driving client business growth. With expertise in data analysis and continuous optimization, I lead teams to achieve exceptional results and surpass established goals. Key Skills:
Team management and leadership in digital marketing environments.
Development and implementation of paid media and performance strategies.
Proficiency in advertising platforms such as Google Ads, Facebook Ads, LinkedIn Ads, among others.
Data analysis and insight generation for continuous campaign optimization.
Excellent communication and interpersonal skills for effective collaboration with clients and internal teams. Professional Experience:
Coordinate paid media specialist teams, ensuring the delivery of exceptional results and client satisfaction.
Development and execution of customized strategies, aligned with client business objectives.
Monitoring and analysis of metrics and KPIs to identify optimization opportunities and continuous improvements.
Close collaboration with internal teams and clients to ensure efficient communication and strategic alignment.
Raccoon Marketing DigitalMedia Analyst
Apr. 2022 - Nov. 2022As a Media Analyst, I was responsible for operating digital advertising campaigns across multiple channels, using platforms such as Google Ads, Bing Ads, Search Ads 360, Meta, TikTok, LinkedIn and Twitter. Focused on performance marketing, I played a key role in strategy development, execution, and data analysis of campaigns to optimize account efficiency and business growth. Key Responsibilities and Achievements:
Campaign Operation:
I was responsible for developing customized strategies aligned with client business objectives. Performance Marketing Strategy:
I utilized in-depth data analysis to identify campaign optimization opportunities.
Conducted real-time adjustments and A/B tests to ensure optimal performance. Data Analysis and Insight Generation:
Conducted detailed data analysis to identify trends and improvement opportunities.
Developed strategic recommendations to drive client business growth. Communication Excellence:
Articulated complex ideas clearly and persuasively, both orally and in writing.
Ensured effective communication with clients and business partners.
Raccoon Marketing DigitalEstrategista de contas
Sep. 2021 - Apr. 2022São Carlos, São Paulo, BrasilThe main activities involve strategic planning and account management in digital marketing.
Management of Google, Facebook, and Microsoft Ads accounts focused on performance results. Based on global goals, I assist in strategic planning and budget planning to achieve these objectives by performing analyses of relevant KPIs.
Organizing individual demands as well as teamwork to develop and implement media plans.
Creation, management, and optimization of campaigns with a focus on optimal performance.
DECiv - UFSCarRepresentante Discente do departamento
Dec. 2020 - Nov. 2021São Carlos, São Paulo, Brasil
PROEX - UFSCarAluno pesquisador
Sep. 2020 - Sep. 2021São Carlos - SPBolsista no Projeto de pesquisa "Voo de Pássaro". Processo arquivístico de mapeamento e georreferenciamento aéreo de Ribeirão Preto (1993-2004) a partir de acervo fotográfico doado.
CACiv UFSCarMembro
Mar. 2018 - Mar. 2021São Carlos, São Paulo, BrasilMembro da diretoria financeira do centro acadêmico da engenharia civil (2018-2019)
Membro da diretoria de eventos do centro acadêmico da engenharia civil (2020)
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