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Work Background
The Recruiting SquadHead of Marketing
Nov. 2024
SalonHQChief Marketing Officer
Mar. 2022 - Jun. 2023
Electro Group Principal
Mar. 2021
Car IQ Inc.VP of Marketing
Mar. 2021 - Nov. 2023The better way for fleets to pay. Car IQ has created a payment solution developed for vehicles and fleets that enables vehicles to transact securely and autonomously with payment networks, banks, and merchants.
The OutCast AgencySVP Marketing Services
Oct. 2017 - Mar. 2021San Francisco, California
The OutCast AgencyVP Content
Oct. 2016 - Oct. 2017San Francisco Bay Area
Playboy Enterprises, Inc.Sr. Director Digital Marketing
Apr. 2014 - Oct. 2016Beverly Hills, CaCreated and implemented strategy for audience development via an omni-channel approach. While at Playboy oversaw paid and organic social / content campaigns, created and executed marketing initiatives across digital and social channels (social channels 28MM+ fans/followers), oversaw CRM strategy, app acquisition and engagement strategy, data analytics team. In addition implemented brand strategy, web property architecture and audience acquisition strategy for secondary verticals.
VintedSr. Marketing Manager
Oct. 2013 - Mar. 2014San Francisco Bay AreaBrand strategy architect, social media manager, community engagement coordinator and wordsmith for a social shopping app. Vinted is an online social shopping platform which allows stylish girls to buy/sell/exchange their pre-loved clothes & accessories online.
SKOUTSr. Marketing / Brand Manager
Oct. 2012 - Oct. 2013San Francisco Bay AreaSocial media architect, community engagement coordinator, localization manager and wordsmith for a location based social networking app. Responsible for creating buzz within our global community through social media, in app messaging and community centric programs. Spearhead and oversee all marketing initiatives, internal and external. Coordinate localization of app into 13 languages ensuring accuracy, delivery and messaging.
SKOUT is a location-based social networking start-up and the leader in people discovery. Our mobile applications help our millions of users meet others in their immediate vicinity. We are building the future platform for meeting new people and discovering what’s going on around you.
Evolve Media CorporationGlobal Managing Editor-Momtastic.com, RealityTea.com, Webecoist.com
Sep. 2010 - Sep. 2012Greater Los Angeles AreaCreative manager and content architect for lifestyle focused hub (launched September 2010) that provides fashion and lifestyle content across multiple channels to women 27-50, as well as a green focused hub (webecoist) and reality television focused hub (realitytea). Responsible for creating brand strategy for Momtastic.com, building editorial calendar and team, overseeing partner initiatives and delivery of native sales campaigns, social media marketing of content and sites, editorial budget including freelance writers, 3rd party software and conferences.
FashionSnoopsManaging Editor/Denim Trend Editor/Copy Writer
Nov. 2008 - Apr. 2011New York, New YorkContent and production manager for online fashion forecasting and consulting company that provides leading companies around the world with in-depth research and strategic guidance. Responsible for the research and analysis of denim and street trends in retail, tradeshow, and runway
Jill Anderson BoutiqueManager/Recruiter
Jun. 2007 - Mar. 2011New York, New YorkMarketing and retail manager for a New York based womens wear designer with couture light designs
INCORE CORPORATIONDirector of Public Relations/Sales Manager
Sep. 1998 - Jan. 2008Director of Public Relations for a real estate consulting, investment, and development company. Designed/produced all marketing materials (print & website) developed and maintained company website and all online content
create executive presentations, speeches, interviews, trade journal articles, designed all published materials including brochures, annual reports, advertising pieces, promotional elements
Point person on $8 million multi tenant commercial development in historic City of Sonoma, CA
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