BelnickDirector of Marketing & Advertising | Head of Marketing
Jan. 2019 - Jun. 2020Canton, GeorgiaLead all ecommerce, marketing, merchandising, digital and creative initiatives across a multi-branded, multi-channel digital portfolio. • Reintroduced growth to a DTC ecommerce business by elevating, restructuring and redefining all marketing, merchandising, sales, creative and ecommerce processes
• Boosted sales of Amazon YoY with alignment of marketing and merchandising strategies
• Define marketing budget allocation across SEM, SEO, Email, Affiliates, Social, Amazon, Branding, and Creative
• Lead and foster growth of marketing, merchandising, data, creative and developer roles
• Create and define company brand standards for all outbound communication and marketing
• Directed transition/integration of a $20+M ecommerce channel post acquisition
• Introduced new technologies for marketing and ecommerce growth (call-tracking, dynamic pricing, live chat, reviews)
• Advanced all sales enablement tools for B2B Sales team with new website, digital catalogues, and collateral
• Inform needs, data, results and projections of all marketing and ecommerce channels to board and exec team
• Accomplished incremental revenue by introducing new 3P Amazon, eBay, Walmart and Target channels