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Work Background
Baker Publishing GroupMarketing Director
Jun. 2019 - Oct. 2024Minneapolis, Minnesota, United States• Recruited by Vice President of Sales and Marketing to hire and lead a team of 4 and manage a $1.2M annual budget.
• Transformed marketing operations by implementing transparent reporting, best practices, and standardized processes, increasing cross-functional collaboration, author engagement, and trust within 18 months.
• Drove a record-breaking product launch in FY24, leading a title that contributed 15% of the company’s $65M total revenue through targeted, high-impact marketing campaigns.
• Achieved an 8% increase in sales during the pandemic-affected FY20—the first growth in 3 years—by strategically positioning content rich titles and executing demographic-focused marketing initiatives.
• Advised C-suite executives on emerging trends and market expansion as a key member of Publication Committee, identifying growth opportunities in specialized readership niches including Gen Z and young Millennials.
Berean Baptist Church, MNCommunications Director
Mar. 2016 - May. 2019St Paul, Minnesota, United States• Recruited by Chief of Staff to build and lead organization’s first communications department during a period of rapid growth, managing a team of 4 with $250K annual budget to establish a cohesive and strategic communications function.
• Unified branding and messaging across eight departments by introducing a consistent voice, rebranding initiatives, and strategic content prioritization, enhancing engagement and organizational alignment.
• Developed and launched a comprehensive digital strategy, including a website redesign, mobile app, and integrated social media presence, increasing attendance by 30% and modernizing community outreach efforts.
• Led communications for a successful $18M capital campaign, leveraging PR, email marketing, and direct mail strategies to secure funding for church expansion and infrastructure improvements.
• Transformed community engagement by implementing outreach programs, press releases, and grassroots marketing efforts, increasing visibility and strengthening relationships with senior living centers, young families, and local businesses.
IndependentClose Marketing & Communications
Jan. 2008 - Mar. 2016Greater Minneapolis-St. Paul AreaDeveloped and implemented marketing communications strategies for a diverse client set—including entrepreneurs, small businesses, advertising agencies, a Fortune 500 company—increasing brand visibility and engagement through targeted content, digital campaigns, and PR initiatives. • Created digital content and PR strategies for Chrysler and SEI/Matik and other global clients, securing media coverage and increasing brand visibility.
• Designed and launched a CRM and website for Thrivent Financial, establishing a women entrepreneurs' network that boosted client engagement and loyalty across US cities.
• Curated comprehensive marketing plans for solopreneurs, including website UX re-design and targeted social media campaigns, driving brand awareness and customer engagement.
• Secured up to 50% of Angel Foundation's $3.8M annual budget through successful grant proposals to major foundations such as Susan G. Komen, General Mills, and Wells Fargo.
• Generated up to $160K annually for the Education Center of Minnesota by cultivating corporate partnerships with companies like Allianz and Comcast.
Ameriprise Financial Services, Inc.Marketing Communications Specialist
Jan. 2000 - Aug. 2000Minneapolis, Minnesota, United States• Developed marketing collateral for two internal business units (annuities & trusts, and estate planning) ensuring alignment with business goals and brand messaging.
• Managed projects from concept to completion, including copywriting, design, print, and distribution.
• Collaborated with designers and vendors, overseeing the production process to ensure timely delivery within budget and compliance with mandatory SEC regulatory standards.
Piper SandlerMarketing Communications Generalist
Mar. 1996 - Dec. 1999Minneapolis, Minnesota, United States• Maintained digital resource library of branded sales collateral, including email templates, brochures, and follow-up templates that enhanced sales effectiveness.
• Ensured compliance with mandatory regulatory SEC and FDIC guidelines.
• Organized quarterly Leadership Conference events for the executive team.
•Supported a company rebranding initiative following a major acquisition, enabling a seamless transition in messaging and visual identity for both employees and customers.
•Created content for the internal/employee newsletter, featuring company news, event highlights, and industry updates to keep employees informed and engaged.
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