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Work Background
Nawd Consulting ServicesPrincipal Consultant
Oct. 2023Dallas-Fort Worth MetroplexSpecialize in providing e-commerce solutions, including website tailored to enhance user experience and boost sales. Offer effective digital and social media marketing strategies, powered by in-depth analytics to optimize campaign performance. Build platform to support marketing management development and manage entire product lifecycle, from development and sourcing to supply chain logistics, ensuring streamlined operations and successful market entry.
TIAASenior Data Scientist
Jul. 2022 - Oct. 2023Lewisville, Texas, United StatesShaped data-driven decisions that enhanced both internal culture and customer engagement strategies. Led development and implementation of sophisticated analytical models to drive customer-centric marketing personalization and optimize next-best-action strategies across enterprise. Select Highlights: • Prevented costly disruptions, saved 60 FTE hours, and streamlined onboarding and application migration by creating a Snowflake User Manual detailing step-by-step connection processes for Alteryx, Tableau, R, SQL utilities, and Python.
• Expedited Snowflake migration for predictive models by overseeing data verification and quality control, completing project 3 weeks early and developing key SAS and SQL scripts for 100% data integrity.
• Significantly improved team’s ability to efficiently locate essential data within organizational database by creating R Shiny data dictionary dashboard.
• Championed diversity and inclusion as Head of TEA Culture Committee, researching best practices for building corporate culture and evaluating employee feedback on inclusion policies and initiatives.
TIAASenior Analyst - Customer Insights
Aug. 2020 - Jul. 2022Lewisville, Texas, United StatesManaged ML operations activities with focus on pre-production quality control of predictive models developed using SAS, SQL, and Python. Led user acceptance testing (UAT) sessions for advanced tools, supporting transition to cloud data warehousing and model development in Python and R. Mentored new data analysts and fostered career progression, improving their overall proficiency in SQL, Python, R, and Tableau. Select Highlights: • Introduced Tableau dashboard to monitor ML model performance post-deployment, a process previously non-existent. Collaborated with 4 cross-functional teams to define parameters and build, automate, and deploy the dashboard.
• Reduced table downtime by over 90% by developing automation for ML and predictive model scoring, enhancing issue detection before impacting end users. • Accelerated deployment and improved operational effectiveness by transitioning ML and predictive models from development to production, saving 20% of time-to-market. • Developed Observer model monitoring dashboard, improving cross-functional oversight and accountability.
TIAASr. Business Performance Analyst
Feb. 2019 - Aug. 2020Lewisville, TexasSpearheaded implementation of data-driven strategies for referrals, risk, and readiness teams to improve decision-making. Developed advanced time series forecasting models using R to accurately predict referrals, call volume, and sales figures. Managed data engineering efforts, setting and enforcing stringent data quality and testing protocols to ensure data integrity for Tableau dashboards and external stakeholders. Select Highlights: • Revolutionized decision-making processes by developing automated reporting dashboards for consultant performance across 3 hub locations, enabling leadership to seamlessly access daily performance snapshots. • Consolidated risk and readiness reporting by creating Tableau dashboard that integrated multiple data sources, eliminating need for manual preparation and facilitating real-time, presentation-ready data access. • Improved customer satisfaction and consultant efficiency 10% by creating KPIs within Tableau dashboards. • Enhanced quality and efficiency 70% after creating innovative risk analysis algorithm for delivery of risk insights.
TIAASenior Customer Advocate | Financial Services Consultant – National Contact Center
Jul. 2016 - Feb. 2019Lewisville, TexasLed complex ad hoc analyses under Unified Workflow initiative, upgrading decision-making tools such as dashboard enhancements and refining customer response metrics. Acted as primary expert and liaison for City University of New York (CUNY) system retirement plans, delivering essential resources and expertise. Mentored new consultants at NCC, shaping development and progress of mentoring program. Select Highlights: • Drove notable 21% reduction in participant complaints year-over-year through effective collaboration and problem-solving in CUNY retirement plans. • Ranked in top 11% of EAS consultants in Dallas NCC and top 15% nationwide in participant advocacy for retirement readiness.
• Crafted and improved educational content for New Hire Training program, focusing on web access, standard procedures, and loan processes.
Velvet TacoGeneral Manager
Jan. 2015 - Sep. 2015Dallas/Fort Worth Area- Prepared forecasts for production and scheduling needs and strategic plan for purchasing and hiring based on historical sales and financial data analytics. - Monitoring daily production and making sure they are in line with usage and sales projections and made adjustments accordingly. - Conducted financial analysis and made necessary adjustments to the business based on budget allocations. - Lowered labor cost by more than 2%
- Increased sales by 40%
Velvet TacoManager
Jul. 2014 - Jan. 2015Dallas, TX- Take charge of leading the restaurant team to effectively run shifts, ensuring the preparation of delectable food and delivering exceptional customer experiences.
- Oversee daily production, ensuring alignment with usage and sales projections.
- Source and recruit talented individuals, overseeing their training and development to meet company standards.
Torchy's TacosKitchen Manager
Aug. 2013 - Jul. 2014Allen and Fort Worth TX-Prepared sales forecasting and daily production lists based on sales analytics and monitor yields and implement necessary adjustments. o Reduced food cost 1.5%-2.5%
o Reduced labor cost by up to 2%
o Sales increased by close to 10%
Torchy's TacosManager
Jan. 2013 - Aug. 2013Dallas, TX-Made sure that our guests are receiving the best customer service while enjoying their "Damn Good" tacos. -Oversee the smooth operation of the shift. -Place orders for purchases and receive deliveries.
KrogerCustomer service administrative assistant (floor supervisor)
Apr. 2012 - Feb. 2013Allen, TXSupervised the front end and monitored the delivery of quality customer service; made sure the shift ran smoothly by keeping customers' waiting times short; and made sure that Kroger Company's "Customer First" policy was implemented at all times. Pick up tills, count money and prepare for pick up.
Institute for African Economic StudiesSenior Consultant
Oct. 2006 - Dec. 2010Senior Consultant, Institute for African Economic Studies
Oct 2006 - Dec 2010
● Managed various projects and engagements for stakeholders ranging from non-profits, businesses to governmental agencies.
● Projects I have worked on include conducting feasibility studies including financial analysis and sectoral market analysis, researching macroeconomic trends, developing strategies for sustainable growth, coordinating multi-stakeholder collaborations and designing projects that promoted inclusive development. Notable Projects: Worked on industrial development research in the farming to industry transformation project, Business plans for innovative companies including sourcing, market development and supply chain management, small business support and financial inclusion through micro loan programs, and capacity building and job creation.
Hayat HospitalDeputy Executive Director
Oct. 2003 - Dec. 2010Addis Ababa, EthiopiaI effectively managed day-to-day operations for the hospital and medical school, representing the organization in high-level contract negotiations and fostering strong corporate client relationships. Additionally, I spearheaded new business development, planned innovative programs, and oversaw project management. Meticulously consolidating and analyzing statistical data generated by various departments, I directed budget allocation and disbursement follow-up, while also providing supervision for all purchasing activities. Furthermore, I conducted comprehensive market research and played a pivotal role in developing and implementing impactful marketing campaigns. Notably, I co-founded the first-ever private medical school in Ethiopia, serving as a driving force behind its establishment. Through targeted marketing efforts, I achieved a remarkable 300% increase in student admissions. By tailoring benefit packages to meet the specific needs of diverse stakeholders, I successfully achieved a growth rate exceeding 100% in organizational client numbers.
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