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Work Background
Content Culture Founder - SEO Content Writing & Consultancy
Dec. 2022Creating content that ranks. Every time. ✅ 360° content provider to the iGaming, Cultural, Hospitality, F&B and Luxury Services industries ✅ B2B & B2C strategies
✅ SEO Optimization (rapid turnaround post-Google updates)
✅ Content strategy, content project management
✅ Ghost-writing, lectures, conferences & events
KaFe Rocks GroupContent Manager
Nov. 2021 - Nov. 2022MaltaCreating SEO content briefs with a focus on the US casino and sports betting markets; QA'ing and optimising content, competitor analysis, keyword research, internal link building.
SiGMA - World's Gaming FestivalHead of Media
Apr. 2021 - Nov. 2021Managing reporters & writers; identifying trending topics related to gaming and crypto; creating digital content; weekly gaming news round-up; interviewing gaming C-levels
Blue Window LtdContent Manager
Jun. 2020 - Apr. 2021MaltaManaging EN content market across multiple EN sites (SA, CA, IN, UK, Ireland, LatAm casino & sports betting markets). Planning the editorial pipeline; ensuring TOV & brand guidelines are respected.
Web International Services Ltd. (WIS)Content Strategist
Mar. 2019 - Jun. 2020MaltaCompetitor analysis, identifying user trends, search terms and keywords in order to map out an effective content strategy for casino websites.
Times of Malta Head of News
Jan. 2019 - Jun. 2019MaltaManaging the Times of Malta newsroom, setting the news agenda, sourcing stories, following leads, editing stories and writing stories as necessary. Since taking the helm I am proud to have introduced a stronger element of social and environmental issues to the news agenda, moving away from the traditionally politics-centric local media.
Times of Malta Features Editor / Editor, Sunday Circle Magazine
Aug. 2015 - Feb. 2019I ran the Features Department at the Times of Malta and concurrently edited a monthly lifestyle magazine that is distributed with the Sunday Times of Malta. Responsibilities included creating content ideas, assigning these ideas to a team of writers, working with the designers, editing features and interviews, proof-reading, packaging the features section of the newspaper and the magazine and ensuring all deadlines are met. In October 2018, we launched the Sunday Circle digital app, a companion to the print edition, and introduced video interviews and interactive content. Throughout my editorship, the magazine was consistently voted most popular lifestyle magazine in Malta by independent surveys.
Times of Malta Features Writer
Apr. 2011 - Aug. 2015Mriehel, MaltaWriting features for various sections of the newspaper and the digital portal.
Visual TrendsPublic Relations Manager
Jan. 2008 - Mar. 2011Ensuring clients receive the maximum possible exposure for their products/services, on the right media and with the right audience - included digital, and traditional media channels, social networking and event management. Melita Telecommunications and Corinthia Hotels were my two main clients. My responsibilities included content writing and distribution for multiple campaigns and emergency response to competitors' moves.
GOMarketing Executive
Oct. 2006 - Jan. 2008
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