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Work Background
OneCauseSenior Director of Content and Brand Engagement
Apr. 2024 - Oct. 2024Indianapolis, Indiana, United States• Managed and coached team of four content creators who produced blogs, whitepapers, infographics, success stories, email campaigns, social media, videos and more.
• Developed quarterly content plans to drive organic search, net new names and leads.
• Reviewed and edited speaker presentations and assisted with other tasks, including email promotions, for the annual event fundraising conference, Raise.
• Worked closely with outside partners on graphic design to elevate the brand, and an SEO consultant on improving website content and writing thought leadership content for external blogs.
Marathon HealthContent Marketing Director
Mar. 2021 - Mar. 2024Indianapolis, Indiana, United States• Developed B2B content strategy focusing on HR leaders, CFOs and benefits consultants, along with various organizations: manufacturing, unions, school districts, municipalities, healthcare, financial services and more
• Manage and mentor writers, interns, freelancers and PR agency
• Create content calendars and write and edit blogs, case studies, sales enablement materials, whitepapers, guides, infographics, video scripts, speaking engagement entries, thought leadership,
landing pages, recruitment materials, digital and print ads, etc.
• Launched and continue to manage a successful webinar series, averaging around 200 registrants per webinar, which has led to multiple client contracts
• Launched and manage employer healthcare FAQ to educate HR leaders
• Work closely across the organization with teams in sales and client advocacy, senior leadership, product, HR and healthcare SMEs
OlioMarketing Director
Jul. 2020 - Jan. 2021Indianapolis, Indiana, United States• Developed content strategy.
• Managed outside vendor relationships with writers and designers.
• Managed revamp of Olio website.
• Launched Drift, increasing Marketing Qualified Leads.
• Wrote and edited blogs, press releases, thought leadership content, video scripts, social media, sales enablement materials, website content, etc.
• Coordinated webinars with leading industry healthcare organizations.
• Grew social engagement by 34% and followers by 117%.
• Worked side-by-side with sales team on outbound marketing efforts and lead engagement.
PERQDirector of Content Marketing & Brand
Nov. 2018 - Jul. 2020Indianapolis, Indiana• Generated almost 600 inbound marketing qualified leads in 2019, contributing to over $706K in software sales (Total revenue per lead: $1,193 - a 145% increase YoY).
• Revamped and released new PERQ website, increasing qualified leads 280% quarter over quarter after launch.
• Managed public relations to secure 178 media coverage opportunities (122.5% increase YoY), 9 awards, 16 thought leadership bylines and 23 speaking engagements in 2019.
• Led teams to produce more than 100 blogs and thought leadership articles in the automotive, home furnishings and multimedia industries in 2019; case studies; website content; videos; presentations, partnership guides; and other content, including sales enablement materials, books, consumer insight reports, whitepapers, infographics and more.
• Managed social media, increasing followers and engagement in all areas (50% increase in one year).
• Provided guidance to senior executives on messaging for interviews, presentations, videos and more.
• Improved all brand messaging, working closely with senior executive team and product marketing team.
• Launched The Bridge Podcast, securing and preparing podcast guests. Ranked in the top 20 marketing podcast on iTunes.
• Managed digital media and print buying opportunities with a budget of approximately $80K.
PERQSenior Marketing Manager
Mar. 2018 - Nov. 2018Indianapolis, Indiana
PERQB2B Inbound Demand Generation Manager
Jan. 2017 - Mar. 2018Indianapolis, Indiana• Generated 528 inbound marketing qualified Leads in 2017 contributing to $302K in software sales.
• Implemented new interactive software on PERQ’s website with a lead completion rate of 23% vs. 13% with static lead forms.
• Managed teams to produce 97 blogs; 73 thought leadership articles in the automotive and home furnishings industries; 10 case studies; 12 premium pieces of content including infographics, checklists, whitepapers, 2 books, email courses and more — all contributing to an increase in leads.
• Managed public relations team to secure 52 media coverage opportunities, 7 awards and 20 press releases.
• Implemented a new content strategy.
• Worked with client success managers to improve relationships with existing clients and generate upsell opportunities through educational content, webinars and outbound marketing efforts.
Angie's ListContent Curation Manager
Mar. 2015 - Nov. 2016Indianapolis, Indiana• Managed teams to create new or update more than 6,000 pieces of online content in 2015. Results: 200% growth in unique visits to content over 2 years with 22 million unique visits to content in 2016. • Worked closely with the online, print magazine, mobile magazine, multimedia, social media and user-generated content teams to plan content and develop calendars to avoid duplicating efforts. • Created, implemented and trained newsroom teams on SEO guidelines. • Oversaw curation team who created content for the print and digital magazines, optimized online content for SEO, wrote copy for weekly content emails, and promoted articles on social media.
• Documented workflow and processes among the newsroom staff, identifying and implementing areas of improvement.
• Led monthly brainstorms to focus on seasonal and trending topics based on SEO and e-commerce sales. • Launched new products including Toolbox, a quarterly B2B digital magazine for service providers, and HOME, a seasonal magazine guide on home maintenance. Worked closely with the creative director to redesign Angie's List Magazine.
Angie's ListManaging Editor
Aug. 2008 - Mar. 2015Indianapolis, Indiana• Worked with the editorial director to develop and implement an online content strategy.
• Developed yearly editorial magazine calendars, making sure stories were focused around the Angie's List brand. Angie's List has 126 local magazine editions in 58 markets across the U.S. (Angie's List Magazine circulation: 2.5+ million)
• Managed and coached writers in developing strong story pitches, creating outlines and writing features for our award-winning magazine and online. • Managed writing freelance budgets of $25,000 per year, typically spending less than a third of the amount allotted.
• Edited and reviewed magazine and online content for accuracy, readability and missing information.
Angie's ListSenior Editor
Mar. 2007 - Aug. 2008Indianapolis, Indiana• Managed and mentored eight staff writers who worked on local editorial content for 48 magazine editions across the U.S.
• Managed Angie’s List Wishmakers, a program that matched members in need with service providers who donate work around the home. Program helped approximately 20 families per year. Worked closely with corporate communications to promote the program through media partners.
Angie's ListAssociate Editor
Mar. 2006 - Mar. 2007Indianapolis, Indiana• Pitched story ideas, reported and wrote content focusing on the home for eight east coast magazines.
The Indianapolis StarFreelance Writer
Aug. 2004 - Jul. 2005Indianapolis, Indiana• Wrote freelance articles for special publications (In Magazine, CheckUp, Re:Generation) on topics including fitness, winter and fall getaways, laundry room remodels, hypothermia and identity theft prevention.
dmg World MediaEditor
Nov. 2002 - Mar. 2006Knightstown, IndianaEditor: The Auction Exchange and Collectors News (September 2004 to February 2006)
Assistant Editor: AntiqueWeek and AntiqueWest (November 2002 to February 2006)
• Edited and wrote stories about antiques and auctions while abiding by weekly deadlines for the largest antiques and collectibles publication in the U.S. with more than 40,000 subscribers.
• Generated story ideas and assigned freelance writing assignments.
• Managed a $20,000 yearly budget for freelance articles and syndicated columns.
• Designed editorial pages.
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