Marathon HealthContent Marketing Director
Mar. 2021 - Mar. 2024Indianapolis, Indiana, United States• Developed B2B content strategy focusing on HR leaders, CFOs and benefits consultants, along with various organizations: manufacturing, unions, school districts, municipalities, healthcare, financial services and more
• Manage and mentor writers, interns, freelancers and PR agency
• Create content calendars and write and edit blogs, case studies, sales enablement materials, whitepapers, guides, infographics, video scripts, speaking engagement entries, thought leadership,
landing pages, recruitment materials, digital and print ads, etc.
• Launched and continue to manage a successful webinar series, averaging around 200 registrants per webinar, which has led to multiple client contracts
• Launched and manage employer healthcare FAQ to educate HR leaders
• Work closely across the organization with teams in sales and client advocacy, senior leadership, product, HR and healthcare SMEs