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Work Background
Alshaya GroupSenior Marketing Manager - Home Furnishings, Wellness
Aug. 2020 - May. 2024KuwaitHome Furnishings - Wellness Division
Alshaya GroupMarketing Manager
Mar. 2018 - Aug. 2020Ventures - Luxury Division, West Elm, Williams Sonoma
M. H. Alshaya Co.Digital Marketing Manager - Entertainment, Home Furnishing, and Luxury Divisions
Mar. 2017 - Mar. 2018Kuwait2016 - Present DIGITAL MARKETING MANAGER, Entertainment, Home Furnishing and Luxury Divisions* - Kuwait
Key Achievements
• Pooling and fully utilizing given resources to develop clear strategic marketing plans
• Database creation from online sign-up forms through campaign development Responsibilities
• Attend weekly trade meetings discussing sales vs forecast, vs business plan and vs previous year
• Delegating digital team in achieving brand KPI’s on digital level
• Budget allocation on seasonal online campaigns
• Brainstorming sessions with team on tactical and promotional marketing activities
• CRM strategy development on divisional scale
• Playing a key role as digital marketing manager supervising and motivating junior members of the team, delegating roles appropriately and providing support and guidance as required * Harvey Nichols, KidZania, Home Furnishings departments – Alshaya brands combined into one marketing team within the division 2014 - 2016 MARKETING MANAGER, Harvey Nichols - Kuwait
Key Achievements
• Creation of brand dedicated loyalty program for top spending clients
• Managing and building social media presence on Instagram and Facebook in both Arabic and English
Responsibilities
• Attend weekly trade meetings discussing sales vs forecast, vs business plan and vs previous year
• Regular weekly meeting with different functions within the business ensuring up-to-date material
• Marketing and social media campaign development per season
• Reviewing spend versus budget to further identify brand position from financial perspective
• Developing critical path for all seasonal brand events KPI
• ROI reports displaying and evaluating all event performances
M. H. Alshaya Co.Marketing Manager - Harvey Nichols
Sep. 2016 - Mar. 2018Kuwait
M. H. Alshaya Co.Marketing Executive - Harvey Nichols
Jul. 2012 - Mar. 2018Participated in the grand opening of Harvey Nichols Kuwait and assisted with merchandising, display, and launch event.
Liaised with agencies to implement proposed marketing and media plans for all ad campaigns; launching, brand-building, and sale Stylist for several campaign photo shoots in collaboration with the Buying Team.
Attended cosmetics meetings in Dubai to represent Harvey Nichols Kuwait and discussed cosmetics, skincare and fragrance launch calendars
Media booking and buying in coordination with the Corporate Marketing Department and established Media and Press Houses.
Event management for several exclusive brands within Harvey Nichols Kuwait; Vionnet Trunk Show, Anya Hindmarch Launch, Djihan Jewelry Launch, Harvey Nichols Bloggers events
Participated in Veranda restaurant opening event for press and bloggers
Worked as support function for Visual Merchandising Team assisting in outfit selection and window and store display
Currently reviewing marketing budget calendar for the upcoming year with a full understanding of the brand’s priorities in terms of marketing and cost-conscious approach
In touch with the media with excellent relations holding regular meetings to discuss advertising opportunities that are in line with our budget
Take part in weekly floor walk and guarantee support in any areas needed
Ali Abdulwahab Sons & Co.Marketing and PR Coordinator
Aug. 2011 - Jun. 2012Media monitoring and archiving all competitor press releases, advertisements and events
Preparing and implementing media plans and communicating with suppliers and agencies accordingly
Researching and analyzing competitor activities and carrying out presentation
Briefing weekly meetings with all the departments for updates or new activities and communicating to the designers accordingly.
Coordinating with designers on ads, press releases and other designs to be executed
Handling all communication and press release write-up for events, sponsorships, and store collections in Arabic and English
Handling website updates in terms of news, events, PR and promotions
Integrated Services CompanyAssistant Marketing Manager
Aug. 2010 - Apr. 2011Assisted with the development of the annual business plan
Responsible for data archiving and filing
Assisted in completing the policies and procedures manual and standards of operation
Developed the marketing budget Took part in forming the marketing and sales teams as well as outlining the deliverables and tasks of each member
Managed the complete branding of Project: LEBEX – Made in Lebanon Exhibition: logo, brochure, website and storyboard for its TVC
Developed the strategic communication plan and set-up meetings with media agencies for pitches
Coordinated with event planning and exhibit organizations in Kuwait
Al-Mazaya Holding CompanyMarketing Associate
Oct. 2008 - May. 2010Responsible for creating and implementing promotional strategies for Project: Seven Zones
Conducted sales pitches to potential tenants for joining Seven Zones
Collaborated with the graphic design department for the development of business applications
Worked on forecasting marketing overheads and Supervised and assisted in event planning for annual Seminars, General Assemblies and Financial Analyst Meetings
American University of KuwaitStudent Worker
Feb. 2007 - Jun. 2008Served as a guide for students and visitors within Student Life
Designed posters for upcoming events and carried out bulletin board rounds
Kept track of the storage inventory for all Student Life non stock
Maintained the meeting schedule of Student Life and kept it up to date
Layan JewelryPartner - Family Business
Aug. 2001Annually since
Organized designs for jewelry exhibition
Advertised launching of jewelry
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