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Work Background
MUSE Marketing + DesignMarketing Principal/Founder
Nov. 2019Eugene, Oregon AreaFounder of Oregon-based boutique marketing agency, leading marketing strategy for mission-based, founder-led businesses in the food & beverage, herbal supplement, and nonprofit space with incredible results, including:
- 4x growth in ecommerce revenues in 12 months for specialty tea company.
- 4x growth in ecommerce revenues and 6x growth in email list size in nine months for herbal supplement company.
- 3x year-end donations for national nonprofit.
- Record-breaking subscription revenues (159% growth) for nonprofit theatre.
- And more Lead design team for brand development and other design projects on behalf of happy clients.
- 2020 winner of the Craft Beer Marketing Awards Gold Crushie for “Best Logo Design/Unique” for a start-up craft cidery. Other client work includes:
-Brand Strategy: brand positioning, brand strategy, and visual identity.
-Marketing Strategy: audits of existing marketing efforts/landscape, creation of forward-looking marketing plan.
-Marketing Implementation: email marketing, performance marketing, digital advertising, traditional advertising, SEO-driven copywriting, social media management, photography, videography, packaging design, content calendar, and more.
Mountain Rose HerbsMarketing Director
Mar. 2016 - Oct. 2019Eugene, Oregon AreaLed marketing efforts and a team of five for one of the largest independent ecommerce retailers of plant-based wellness products and raw ingredients in North America. Created a successful, strategic, omni-channel marketing plan, which has achieved remarkable results, including:
- 7x increase in revenue directly attributable to marketing campaigns.
- 28x increase in revenue from email marketing, with email contacts up 9x.
- 85.5% increase in social media revenue, while increasing social engagement and lowering follower attrition rates.
- New revenue stream from paid search, which became 11% of the company’s total revenues by the end of my tenure.
- Positive word-of-mouth and high-quality user-generated content from the creation of a relationship-based influencer marketing program.
- Improved storytelling to better represent the company’s lifestyle brand through revamped printed catalog and addition of effective video marketing.
- Helped develop concept and initial merchandising plan for company’s first brick-and-mortar retail store, which has been profitable since its inception and is well-loved by customers.
City of EugeneSenior Marketing & Public Relations Manager
Aug. 2014 - Mar. 2016Eugene, OROversaw marketing team merger and managed 12-person marketing team, including two manager-level employees, five AFSCME employees, three temporary workers, and two interns. Led creation and implementation of public relations and marketing plans for Hult Center for the Performing Arts and the City of Eugene's Cultural and Recreation Services, including a rebranding of the City's free events program (now EUGfun) and the City's recreation program. Results included:
- 9x increase in email subscribers.
- 55% increase in Facebook followers.
- Exceeded revenue goals for all Hult Presents performances.
- 4x attendance at digital arts festival, (sub)Urban Projections.
- Sold out previously struggling Recreation classes and saw record-breaking summer camps revenue. Excelled at working across departments and with executive leadership as an in-demand member of key City of Eugene committees.
TRG ArtsSenior Consultant
Jan. 2008 - Aug. 2014United StatesConsultant for directors of marketing, development, and box office at nearly 100 performing arts organizations across North America. Coached clients in strategies to: - Grow subscription and single ticket sales. - Implement loyalty programs. - Mine data and use predictive models. Consulting typically resulted in record-breaking ticket sales and contributed revenues for clients. TRG Arts is a consulting firm that helps arts and entertainment organizations achieve increased, sustained revenue and loyal patronage. The firm counsels 1,200+ client organizations – orchestras, arts centers, museums, festivals, Broadway presenters, opera, dance, and theatre companies – across North America, Australia, and the United Kingdom. TRG also is America’s largest provider of community database networks. Permission-based data sharing communities are a powerful information resource that fuels patron development, advocacy, and data analysis for 19 TRG-managed data communities and their member organizations.
Eugene Symphony AssociationMarketing & Public Relations Director
Jan. 2005 - Jan. 2008Eugene, Oregon AreaGenerated $1 million in annual earned revenues through ticket sales and advertising, including: - Grew ticket sales 81% in three years. - Retained 86% of full-series subscribers and increased number of new subscribers significantly. - Hired, managed, and trained a team of sales associates, leading to a 316% jump in outbound revenues. - Restructured program book advertising sales and production to create a new sustainable revenue stream. - Implemented email marketing program and website redesign, increasing percentage of online single ticket sales from 12% to 24% of total sales.
- Oversaw and implemented public information and media relations activities for the entire organization, leading to significant coverage in local and regional news media. Founded in 1965, the Eugene Symphony is a nationally recognized regional orchestra. The orchestra pursues its mission of "enriching lives through the power of music" by presenting classical, pops, and community engagement performances each year. More than 26,000 people attend Eugene Symphony's performances annually.
Springfield Area Chamber of Commerce, OregonCommunications Director
Jan. 2005 - Jan. 2005Springfield, OR- Implemented all communications (newsletter, press releases, board communications, presentations), leading to a 100% increase in the number of stories about the Chamber.
- Restructured annual magazine, leading to 4x growth in ad sales revenues from $5,000 to $20,000 annually.
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