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Work Background
Jhavtech StudiosGrowth Specialist
Sep. 2023Melbourne, Victoria, AustraliaHelping startup founders and business owners bring their digital vision to life. At Jhavtech Studios we specialise in rescuing apps and websites; where you're not happy with your current developer or you just need to get your software over the line.
AutomateOnCo-Founder & CEO
Jan. 2023Melbourne, Victoria, AustraliaAutomateOn is on a mission to help EV drivers find a charging solution wherever & whenever they need. We do this by working with businesses, govts & associations to deliver & maintain a world-class EV charging service.
AntlerCo-Founder & Entrepreneur
Jan. 2023 - Jul. 2023Melbourne, Victoria, AustraliaI joined Antler to work with cofounders and solve some of the biggest problems that businesses and consumers are facing.
StartupbootcampEntrepreneur In Residence
Sep. 2022 - Sep. 2023Melbourne, Victoria, Australia
Times BridgeAdvisor
Jul. 2020 - Mar. 2023Melbourne, Victoria, AustraliaCapitalized by Bennett Coleman & The Times Group, Times Bridge is the U.S.'s largest venture firm bringing the world's best ideas and technology to India. Current investment portfolio includes Airbnb, Coursera, Girl Effect, Headspace, Houzz, Malaria No More, MUBI, Smule, Uber, VICE, Wattpad and others.
Appetiser AppsHead Of Partnerships
Jul. 2020 - Sep. 2022Melbourne, Victoria, Australia
evolteGrowth Strategist
Sep. 2019 - Dec. 2020Melbourne, AustraliaEvolte aims to revolutionise the sustainable transport market by supporting Electric Vehicle charging infrastructure around Australia and offering additional revenue streams for EV rideshare drivers
- Develop and implement monetisation and advertising strategy
- Revenue forecasting & modelling & investor pitching
- Formulate and implement sales strategy including liasing and identifying sales, content and tech partners and implement Marketing tech stack
Tapp GroupHead of Growth
Jun. 2019 - Jun. 2020Melbourne, AustraliaTapp Group aims to deliver financial inclusion services to the world's unbanked (those without a bank account or access to financial services). Their initial and primary market is Indonesia and operate under the TappMoney and TappMarket brands.
- Lead & drive revenue and customer growth strategy in Indonesia
- Lead Digital Marketing Strategy and manage Indonesia Marcom team
- Develop & drive Agent Engagement & Social Media Strategy
- Identify and implement CRM, email marketing, Event Management, Social Media Management, CMS, Analytics and Automation (Zapier) Platforms
Trade IndyDirector Of Operations
Jan. 2018 - Jun. 2020Melbourne, Australia- Led Trade Indy's Operations for Australia & SEA
- Led process & operations improvement initiatives
- Led implementation and integration of CRM and other SaaS platforms such as Reporting, Analytics, Finances, Automation and Workflow
Rubicon ProjectManaging Director JAPAC (Japan & APAC)
Mar. 2016 - Jan. 2018Sydney, AustraliaLeading Rubicon Project's Sales, Marketing and Operational team, responsible for creating, building and extending the business in the Japanese, Asian, Australian & NZ markets.
TwitterCountry Manager, Indonesia
Oct. 2014 - Dec. 2015SingaporeHelping marketers connect and engage with one of Twitter's largest user base in Asia.
Interactive Advertising Bureau Southeast Asia; Singapore ChapterLeadership Council 2014
Mar. 2014 - Dec. 2014SingaporeThe IAB SEA Singapore’s goal is to promote investment in interactive advertising, and it plays a leading role in raising the profile, positive perception and growth of the industry in Singapore and throughout the region.
Wego.comChief Advertising & Sales Officer
Apr. 2013 - Oct. 2014SingaporeAs Chief Advertising & Sales Officer I headed up Wego's Digital Advertising Business ranging from managing advertising strategy and revenues and Ad Tech solutions that support buy-side and sell-side operations.
MicrosoftAdvertising & Online Country Manager, Thailand & Indonesia
Aug. 2011 - Mar. 2013Singapore* Lead business, revenue, strategic partnerships, bizdev & P&L for Microsoft's Advertising & Online business in Indonesia & Thailand.
* Grew online ad business in Indonesia from zero to mid-six figures within one year. * Implemented move for sales partner to take on order processing resulting in cost savings of one FTE headcount
* Transitioned sales partner onto CRM tool resulting in 30% improvement on agency retention.
MSN Southeast AsiaExecutive Producer
Mar. 2007 - Aug. 2011Singapore* Responsible for audience growth, product rollout and management, content acquisition and monetization of the MSN products within Southeast Asia
* Grew audience for MSN in Southeast Asia by more than 75% in three years * Led a team of more than 50 people of various disciplines from editors, producers, developers and portal managers
* Managed multi-million dollar content and production budget. Implemented yearly savings worth hundred of thousands across all markets whilst still being able to rollout new products and grow audience and share. * Forged partnership with broadcaster MediaCorp to launch the joint portal, xinmsn, leveraging partner's content assets. Within one year it became the number 1 portal in Singapore. The joint portal grew revenue three-fold for Singapore
* Awarded Circle of Excellence Gold Award for outstanding performance in 2010.
Yahoo!7Head of Communication & Network Products
Mar. 2004 - Jan. 2007Sydney, Australia* Managed a multidisciplinary team consisting of editorial surfers, designers, producers and customer care specialists to drive and grow communication & network products of Yahoo!7 such as Mail, Messenger, Homepage and Yahoo!360 (social network). * Worked with Sales, Sales Strategy and Ad Operations to optimise advertising revenue and that ad opportunities met clients' needs
* Built out the products to collectively drive over 80% of total pageviews and 50% of total revenue for Yahoo!7
* Transitioned team to new organisational structure and aligned them to meet new corporate goals under joint venture
* Identified and initiated deal with TiVo to deliver subscription DVR deal with TiVo, Yahoo!7 and Channel 7, the first such service in Australia
* Instituted new product development process to ensure products were tested, timely and competitive. Resulted in marked improvement in time-to-market delivery and improvement in on-spec delivery
Yahoo! Inc.Senior Producer, Search, Homepage & News, Yahoo! Australia & NZ
Jan. 2003 - Mar. 2004Sydney, Australia* Managed and rolled out key strategic properties, most notably Yahoo! Search and homepage
* Managed editorial surfing team (total 4) and shift focus away from directory products to search-based products and drive Editorial Voice
* Managed multi-million dollar content budget which included national partners such as AAP and ABC as well as global relationships with AFP, Reuters and AP
* Managed a collection of products such as Companion (aka Toolbar), Weather, and Games all requiring various levels of technical skills, project management and stakeholder relationships with US headquarters * Improved the efficiency of the team so each member could add at least one new product to their remit.
Yahoo! Southeast AsiaHead of Production & Engineering
Jan. 2000 - Dec. 2002Singapore* Led product development and management for Yahoo! Southeast Asia * Responsible for pageview, unique user and registered user growth.
* Managed multi-disciplinary team (total 12) of producers, engineers, customer care specialists & editorial staff
* Managed multi-million dollar (USD) budget for operations, production & content * Developed and implemented strategies for web, wireless and broadband business of Yahoo! Southeast Asia
* Part of executive team responsible for assessing new business and partnership opportunities
* Ensured alignment of production goals with overall company objectives that included media sales, marketing, editorial and financial needs.
* Rolled out new products which contributed to 15% of total pageviews within one year. * Launched new products and features which contributed approximately 10% upside in revenue
Yahoo! Southeast AsiaSales Producer
Dec. 1999 - Apr. 2000Singapore* Develop Sales Promotion packages for Media Sales team to utilise in sales process.
* Build promotional sites for key clients and agencies such as Canon, HP, Compaq and Intel. * Work with production team on ensuring products incorporate optimum advertising/sponsorship opportunities. Continually communicated sales opportunities of products to media sales team.
* Implemented Standard Production/Sales launch checklist to ensure sales and product teams are properly briefed on ad opportunities and go-to-market materials for sales and product launch
* Implemented first region-wide sponsorship campaign across Yahoo! Mail and Yahoo! Messenger
Yahoo! Southeast AsiaAdvertising Operations Coordinator
Nov. 1998 - Nov. 1999Singapore* Manage and delivered advertising campaigns of Southeast Asia-based clients onto the Yahoo! network
* Managed various international and regional accounts such as Amazon.com, Sony, Canon, HP and Compaq
* Work with regional and US offices to manage multinational inbound and outbound ad campaigns.
XM Asia PacificAccount Executive
Jan. 1998 - Nov. 1998Singapore* Managed key regional accounts such as Nokia Mobile Phones, ESPN StarSports and SingTel Mobile.
* Drove revenue attainment targets from each key account.
* Implemented content management system for Nokia intranet site resulting in 30% cost savings
* Developed strategy for clients to position themselves on Singapore’s broadband internet kiosk system.
Silk Route VenturesAssociate Consultant Interactive
Jan. 1996 - Dec. 1997Singapore* Managed and delivered web presence for premier Singaporean brands such as Singapore Tourism Board, Tiger Beer, DBS Bank and Economic Development Board.
* Developed submissions for tender process for government agencies such as NETS, Singapore Tourism Board, Trade Development Board and Singapore Port Authority.
* Work with sister companies such as ISP Pacific Internet to develop compelling web site and services
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