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Work Background
NGDATAMarketing Director
Jan. 2023 - Sep. 2024Denver, Colorado, United StatesAs the Marketing Director for NGDATA, I led marketing efforts across multiple industries, including Financial Services, Hospitality, Sports & Entertainment, and Telecommunications. My primary focus was increasing brand visibility and driving lead generation through targeted marketing strategies. Key Achievements: Brand Refresh & Market Penetration: Spearheaded a comprehensive brand refresh that realigned messaging and created a cohesive brand toolkit. This resulted in a 150% increase in MQLs and generated a $3M sales pipeline within the first year. Product Launch: NGDATA’s SaaS-based Customer Data Platform (CDP) successfully launched for U.S. commercial banks and credit unions, establishing a solid market presence and driving growth. Lead Generation & Engagement: Drove a 22% open rate on email newsletters, improving customer engagement and boosting lead conversions. Additionally, organic social media followers increased by 15% due to a well-executed content strategy. Multi-Channel Marketing Success: Developed and implemented multi-channel campaigns, including trade shows, digital content, and email marketing, that significantly contributed to overall business growth.
TickSmithGrowth Marketing Manager
Dec. 2021 - Jul. 2022Denver, Colorado, United StatesAs Growth Marketing Manager at TickSmith, I developed and executed strategies that significantly increased lead generation and brand awareness for the company’s B2B SaaS platform. My efforts focused on optimizing ad spend, organizing impactful industry events, and driving engagement through targeted marketing initiatives. Key Achievements:
Lead Generation & Growth: Improved inbound leads by 78% by developing a robust brand awareness campaign that leveraged LinkedIn and Google ads, optimizing a $10K monthly ad budget for maximum ROI. Email & ABM Campaigns: Launched email prospecting and account-based marketing (ABM) campaigns that yielded a 22% open rate and a 30% open rate on newsletters, driving increased engagement and lead conversion. Event Planning & ROI: Planned and executed global trade shows and webinars, overseeing budgeting, content creation, and vendor management. These efforts led to successful lead generation and positive ROI tracking post-event. Data-Driven Insights: Utilized analytics tools to assess and optimize marketing performance, enabling continuous improvement in paid advertising, lead capture forms, and targeted event landing pages.
Etana CustodyHead Of Communications & Engagement
Nov. 2020 - Nov. 2021Denver, Colorado, United StatesAt Etana Custody, I led the communications and engagement strategies, focusing on growing brand awareness, customer engagement, and conversions. My efforts helped solidify Etana’s presence within the digital asset custody space, particularly in its partnerships with global cryptocurrency platforms. Key Achievements: Social Media Growth: Increased Twitter followers by 75% in just six months through the development and execution of daily content strategies, boosting overall brand visibility by 250%. Conversion Optimization: Improved conversions by 8% by testing and refining messaging and creative content across multiple platforms, driving a 30% increase in landing page and web traffic. Brand Visibility: Amplified brand awareness through targeted advertising and content campaigns on LinkedIn, Twitter, and Google Ads, resulting in a 200% increase in audience participation and engagement. Global Campaigns: Spearheaded communications initiatives that engaged 75,000+ global clients, encouraging them to designate Etana as their custody agent for various cryptocurrency platforms, including Kraken.
VERMEG for Banking & Insurance SoftwareHead of Marketing - Americas
Mar. 2018 - Apr. 2019New York City Metropolitan AreaAs Head of Marketing for the Americas at VERMEG, I was responsible for developing and executing the regional marketing strategy for VERMEG’s suite of banking and insurance software products. I collaborated closely with cross-functional teams to refine go-to-market plans, manage budgets, and drive brand visibility across the Americas. Key Achievements: Strategic Market Positioning: Led go-to-market strategy across multiple products, refining key messages and media positioning, resulting in increased brand awareness and competitive market penetration. Event Management: Directed the planning and execution of hosted events and trade shows, which contributed to a 15% increase in lead generation and significant ROI from industry events.
Agency Management: Oversaw external agencies, ensuring marketing projects were delivered on time and within budget, optimizing performance across digital channels. Cross-Departmental Collaboration: Worked closely with sales, product development, and business lines to align marketing efforts with broader business goals, continuously adapting strategies to market needs.
Lombard RiskHead of Marketing - Americas
Mar. 2018 - Nov. 2018New York City Metropolitan AreaAcquired by VERMEG
AlphaPoint, Corp.Head Of Marketing
Apr. 2017 - Mar. 2018Greater New York City AreaAt AlphaPoint, a leading blockchain and cryptocurrency platform, I led the marketing function, developing and executing strategies that positioned the company as a key player in the digital asset exchange market. My role focused on brand development, media outreach, and event management to drive visibility and business growth. Key Achievements: Go-to-Market Strategy: Successfully designed and implemented go-to-market strategies for the launch of several new cryptocurrency exchanges tailored to the unique needs of each client, driving adoption and market penetration. Event Management: Planned and managed high-impact events, including branded trade shows, conferences, and webinars, enhancing brand visibility and strengthening client relationships.
Media Outreach & Public Relations: Developed a robust media relations strategy, which resulted in increased coverage in top-tier crypto and financial media outlets, driving brand awareness and credibility. Brand Development: Refined AlphaPoint’s brand messaging and created a cohesive marketing strategy aligned with the company’s growth goals, helping position it as a trusted leader in the cryptocurrency space.
Tandem Marketing CommunicationsSenior Vice President
Mar. 2015New YorkAs Senior Vice President at Tandem Communications, I lead comprehensive marketing strategies for clients in digital advertising, email marketing, events, SEO, and social media management. My focus is on driving measurable business growth through multi-channel marketing initiatives and global media outreach. Key Achievements: Increased Client Engagement: Developed and executed marketing campaigns that improved client engagement by 25%, leading to stronger brand visibility and increased lead generation. Global Media Relations: Secured high-profile media coverage through global media outreach, including press releases, media pitching, and executive briefings, positioning clients as industry leaders. Event Production Success: Planned and executed over 30 high-impact experiential events and product launches, growing event attendance by 20% year-over-year for clients in lifestyle and technology sectors. Digital Growth: Implemented SEO, SEM, and social media strategies that increased website traffic by 30%, driving more qualified leads and conversions for clients.
JDay CreativeFounder & Fractional CMO
May. 2014Denver, Colorado, United StatesI provide fractional CMO services to startups and established businesses looking to drive revenue growth and enhance brand visibility. My work includes: Strategic planning and execution of marketing campaigns that resulted in a 20% increase in revenue for clients within the first year. Leading go-to-market strategies for emerging startups, successfully launching five products and expanding market share. Implementing multi-channel marketing solutions for SaaS and fintech companies, creating consistent brand messaging and measurable growth.
TraianaGlobal Head of Marketing and Communications
Aug. 2011 - Apr. 2014New York City Metropolitan AreaAs Global Head of Marketing and Communications at Traiana, I led global marketing initiatives to enhance brand visibility and support business growth in the financial services industry. My work focused on refreshing the corporate brand, improving marketing effectiveness, and driving industry thought leadership. Key Achievements: Brand Refresh & Website Overhaul: Led a comprehensive corporate brand refresh, including a full redesign of the website, which resulted in a 200% increase in website traffic and significantly improved brand recognition in the market. Thought Leadership Program: Launched the MarketView360 thought-leadership series, featuring specialized content and webinars that generated new business leads and enhanced Traiana’s position as an industry leader. Event Strategy & Management: Spearheaded global event participation and hosted Traiana-branded events, which drove engagement with key industry stakeholders and contributed to lead generation and business development. Budget & Planning: Managed the global marketing budget and regularly updated the executive team and ICAP board of directors on marketing strategies and performance, ensuring alignment with business objectives.
Knight Capital GroupVice President, Marketing & Communications, CMIR Group
Jul. 2009 - Aug. 2011Jersey City, New Jersey, United StatesOversaw global marketing and communications for fixed income sales, trading, and research businesses Created Knight Research Reports sharing credit trading insights increasing trading revenue by an average of 10% quarterly Worked with corporate marketing, communications, and investor relations teams to create key messages, speeches, and presentations for quarterly and annual earnings meetings Managed and executed the European Credit Day for 300+ institutional investors to hear presentations from 20+ publicly traded companies. Skills: Marketing Strategy · Marketing Communications · Event Management
LiquidnetProduct Marketing
Dec. 2006 - Mar. 2009New York City Metropolitan AreaResponsible for positioning Liquidnet’s global equity trading platform and services Managed relationships with other business heads, coordinating priorities and activities to meet the revenue objections of the firm. Developed product messages and positioning for existing and new product lines. Skills: Product Marketing · Marketing Strategy · Marketing Communications
NumeriXVice President Marketing & Communications
Mar. 2005 - Nov. 2006Managed and developed strategic marketing initiatives such as client-specific collateral, direct mail campaigns, event programs, trade shows, and other lead-generating activities. Worked closely with Managing Directors of the Americas, EMEA, and APAC territories to develop regional marketing promotion and sales strategies. Planned, conceptualized, and managed the news release pipeline Skills: Marketing Strategy · Marketing Communications · Press and Analyst Relations
Misys Banking SystemsRegional Marketing Manager, Americas
Nov. 2003 - Mar. 2005Responsible for planning, conceiving, and implementing annual strategic marketing plans and campaigns for Misys Wholesale Banking Systems Americas region. Oversight on track and measure results of all marketing and lead generation activities to determine the effectiveness of each type of marketing campaign. Contribute to developing and adapting corporate messaging and communications based on evolving industry trends in the Americas. Skills: Marketing Strategy · Marketing Communications · Press and Analyst Relations · Event Management
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