Etana CustodyHead Of Communications & Engagement
Nov. 2020 - Nov. 2021Denver, Colorado, United StatesAt Etana Custody, I led the communications and engagement strategies, focusing on growing brand awareness, customer engagement, and conversions. My efforts helped solidify Etana’s presence within the digital asset custody space, particularly in its partnerships with global cryptocurrency platforms. Key Achievements: Social Media Growth: Increased Twitter followers by 75% in just six months through the development and execution of daily content strategies, boosting overall brand visibility by 250%. Conversion Optimization: Improved conversions by 8% by testing and refining messaging and creative content across multiple platforms, driving a 30% increase in landing page and web traffic. Brand Visibility: Amplified brand awareness through targeted advertising and content campaigns on LinkedIn, Twitter, and Google Ads, resulting in a 200% increase in audience participation and engagement. Global Campaigns: Spearheaded communications initiatives that engaged 75,000+ global clients, encouraging them to designate Etana as their custody agent for various cryptocurrency platforms, including Kraken.