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Work Background
LactanetDigital Marketing specialist
Aug. 2023Montréal
SOM incDigital marketing consultant and Web panel manager
Feb. 2023 - Aug. 2023Montréal- Implementaton of strategies for recruiting, engaging and retaining panelists
- Preparation of presentations for strategic meetings with co-presidents
- Redesign of website content
- Creation of landing pages for panelists using LeadFox - Definition and writing of the content plan for the Web panel's social networks and blog
- Community management - Development of external and internal communications media (newsletters, press releases, etc.)
- Creation of visuals with Canva - Video creation with RenderForest
- Creation of sponsored campaigns (Google Ads, Facebook, TikTok) - KPI analysis and budget tracking for google Ads, Facebook, TikTok
- Definition of relevant variables and creation of dashboards in Power BI in collaboration with developers to analyze panellist behavior
Volenretard.caMarketing specialist
Oct. 2022 - Apr. 2023Brossard- Website redesign with WordPress
- Definition and writing of web content for new product/service launch
- SEO optimization through relevant content and keywords
- Development of internal and external communications media (newsletters, press releases, brochures, One-Pagers)
- Creation of visuals with Canva and Photoshop - Creation of sponsored campaigns (Google Ads) - Creation of PPT presentations
VertisoftDigital Marketing and Communications specialist
Mar. 2022 - Dec. 2022MontréalVertisoft is a Quebec-based company specializing in information and communication technologies as well as web and software solutions. > DIGITAL MARKETING
Definition and writing of web content (articles, publications, social media)
Redesign of websites (Vertisoft/Webtel) using Wordpress
Community management (Facebook and Linkedin)
SEO optimization through relevant content and keywords
Development of internal and external communication materials (newsletters, press releases, brochures, One-Pagers)
Creation of visuals and videos using Adobe software Share articles, podcasts and videos on the latest IT trends Support in creating sponsored campaigns (Google Ads and Facebook Ads)
KPI analysis (Google Analytics) and reporting
Development of employer branding strategy on social networks > SALES
Support in preparing and promoting B2B sales offers
Identification and evaluation of business opportunities (Business Intelligence)
Optimization of sales tools and processes
Meubles RDDigital Marketing coordinator
May. 2021 - Feb. 2022MontréalDynamic Quebec company, in business for over 15 years, specializing in the sale of home furnishings and appliances. > MAIN TASKS -Deployment and implementation of a chatbot with Zendesk software - Support and preparation of strategic meetings
- Production of documentation facilitating decision making in relation to the chatbot and UX
- Deployment of UX best practice training for online sales and after-sales support
- Drafting recommendations on potential UX improvements
- Sharing articles, podcasts and videos on the latest UX trends
- Social media content creation and community management.
- Other tasks related to digital marketing
wawelSales and digital Marketing Coordinator
Jun. 2020 - May. 2021Montréal> MARKETING
Creation of internal and external communication materials (press releases, brochures, One-Pagers).
Creation of the website using the Wix platform Creation of visuals and posters
Creation and management of social networks (Facebook and Instagram)
Community management
Analysis of internal site KPIs Definition and creation of website content Implementation of sponsored advertising campaigns > SALES
Management of private customer orders Enter invoices using commercial software (best)
Production of production, distribution and sales reports
Payment management using accounting software Demand forecasting and management of B2B customer ordersx > OTHER
- Human resources management - Administrative management
Societe Generale Securities Services - SGSSFinancial Markets Back Office Manager - (bilingual)
Sep. 2018 - Jul. 2019Société Générale Securities Services is the partner of reference in all major markets, recognized for the quality and competitiveness of its services, the agility of its solutions and the breadth of its international network. > MAIN TASKS - Processing and follow-up of funds transfers - Settlement of disputes and claims - Consulting and portfolio management
- Support for the sale, purchase and and transfer of securities
- Assistance with endowments and successions. - Tax and legal information - Identification and declaration of anomalies in accordance with current quality rules
- Settlement of plans (stock options, PAG, PEG, Ordinary Shares)
1Life GroupJunior account manager (B2B)
Sep. 2016 - Aug. 2018Nantes1Life is the leading Cegid integrator for industry, supporting its customers in their digital transformation. > MAIN TASKS Sales development (prospecting, e-mailing)
Audit and analyze customer needs
Response to customer specifications
Carry out demonstrations and test runs Negotiate sales contracts Market analysis
Establish internal links with deployment and R&D departments
Provide advice and expertise to customers Competitive intelligence
Groupement les MousquetairesDigital Marketing assistant
Dec. 2014 - May. 2015France``Groupement Les Mousquetaires`` is a major player in European retailing, and the only distributor to be a "Producer & Retailer". > MAIN TASKS - Prospecting: E-mailing, phoning
- Building customer loyalty
- Creation of external communication media (Flyers, Brochures and one-Pagers)
- Market analysis, competitive intelligence
- Customer satisfaction questionnaire
- Creation of visuals and videos
- Implementation of promotional actions
Algodata (Solutions évènementielles)Sales coordinator
Mar. 2014 - Aug. 2014NantesALGO DATA creator of event management software has 20 years of B2B references. > MAIN TASKS - Sales and revenue development.
- Customer portfolio development.
- Invoicing and quotations.
- Participation in calls for tender.
IntermarchéEmployé service clients
Sep. 2011 - Feb. 2014Rezé, Pays de la Loire, France
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