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Work Background
Giotto Enterprise - Agenzia di ComunicazioneSenior Account & Project Manager
Sep. 2024Trieste
FreelanceCommunications Consultant
Oct. 2022 - Aug. 2024Strategic advice and guidance on communication and branding for companies and comms agencies. Communication campaigns project management and team supervision.
Leo BurnettAccount Director
Mar. 2017 - Sep. 2022Milano, ItaliaLed and coordinated the strategic design, creative execution and production of branding/product campaigns for both local and international clients across a wide variety of industries and media, ensuring excellent output with flawless delivery. Experienced in building trusted relationships with all the stakeholders involved, with the ability to manage negotiations, complexity and time pressure. Have been in charge of Ferrero account (Sugar and Pralines: TicTac, Pocket Coffee, Rocher, Mon Chéri, Raffaello; Chocolate: Kinder), handling strategic planning, creative development, campaign production, administrative process and coordinating agency’s international branches. Managed McDonald’s Italy and Ronald McDonald House Charities, developing integrated strategy and campaigns, leading internal account/social media&project managers teams. Handled the global digital and social communication for Carrera and Polaroid eyewear brands (Sàfilo Group), leading account, project and social media manager teams, coordinating social strategy, content development in consistency with brand positioning, content production, kpi's monitoring and reporting, sponsored campaings' delivery, and liaising with client's media agency. Other clients managed: Enel Energia; Motta - Bauli Group; Gruppo Italiano Vini.
Independent IdeasAccount Manager
May. 2016 - Mar. 2017Milano, ItaliaClients:
Fratelli Rossetti; Lavazza; Binda Group (Breil; Hip-Hop Watches; Wyler Vetta); Jeckerson; BagliettoYachts.
New business.
Saatchi & SaatchiAccount Manager
Sep. 2010 - Apr. 2016MilanoManaging a portfolio of brands who run very different businesses, supporting them from
strategic planning to campaigns' productions and onair, as well as leading day by day workflow while building and maintaining strong client relations. Managed local and global clients through strategically tailored creative recommendations according to the market and coordinating agency local divisions in order to ensure locally relevant deliveries. Experienced in integrated campaigns: ATL, BTL, Digital and Social Media. Handling clients’ contracts, budgets and administrative processes. New business activities, managing pitches' strategic and creative work. Selection, management and training of resources assigned. Main achievements:
Won some pitches and increased Agency’s client portfolio and revenues.
Increased revenues on existing clients.
Managed some international creative relevant campaigns. Clients:
Acqua Vitasnella (Ferrarelle SpA Group); Illycaffè; Webank; Club Med; Dompé pharmaceutical; Whirlpool Europe; Negroni; Aia; Ferrarelle; Calzedonia; IEO - Monzino; Intesa Sanpaolo; Betfair; Visa; Expo; Assogestioni; Leroy Merlin.
Imago ComunicazionePress Office Assistant
Jul. 2009 - Oct. 2009Gorizia Area, ItalyPress office activity, management of media relations, handling events promoting clients.
Mittelmoda The Fashion AwardEvent Manager Assistant
May. 2007 - Sep. 2007Udine Area, ItalyOrganization of the international competition for young designers “Mittelmoda - the Fashion Award”.
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