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Work Background
SOBO ConceptsSales And Marketing Specialist
Sep. 2021
Independent ConsultantDesigner and Brand Consultant
Jul. 2017 - Aug. 2021MexicoHello, I am an Industrial Designer with a Master Degree in Business Design, which is what I have focused my professional career on, in strategy, design and brand development.
I have worked for product and service innovation agencies in Turin, Italy (Experientia) and in Mexico City (INSITUM nowadays FJORD LATAM). These work experiences gave me the ability to do research and analysis of information in order to create creative strategies for the development of brands, products and services.
My work experience consists of projects for different industries such as technology, food, fashion and product companies. Some of the skills I have learned and I can apply to future projects include: -Ethnographic and qualitative research
-Insights analysis
-Brand Strategy and Design Thinking -Product Design -Brand Positioning
-Branding - Social Media strategy I am interested in projects where I can contribute to develop new and improved products, services brands and experiences based on a deep understanding of people. I can work independently, but I also work effectively in teamwork, so I will be happy to collaborate with any professionals your are working with.
INSITUMInnovation Consultant
Mar. 2015 - Mar. 2017Mexico City Area, MexicoStrategic Design + User research.
Developing new and improved products, services brands and experiences based on a deep understanding of people.
ExperientiaBusiness Design Intern
Sep. 2014 - Dec. 2014Turin Area, ItalyProject development for international companies, applying design thinking methods, business strategies and user research.
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