Emmis CommunicationsPublicity/Promotions Director
Jun. 1996 - Jan. 2001Indianapolis, Indiana AreaDirected marketing initiatives to expand the growth of newly purchased urban radio entities. Worked with 8 sales representatives and 3 sales managers/vendor/co-op directors to provide advertisers with opportunities to build their brands. Created custom marketing programs to leverage clients’ efforts in the marketplace to achieve their specific brand objectives. Impacted ratings and profitability by incorporating audience development, on-air promotions, client promotions, special events, the internet, community relations philanthropy, client relations, sports marketing and advertising on television, radio, direct-mail, print, outdoor, and online. By implementing strategic marketing, branding, and imaging programs, improved ratings from #9 to #4 in 12 months.