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Work Background
Queen City Women in BusinessChapter President
Apr. 2024Indiana, United StatesWe are a diverse-supplier-sourcing & development agency with a built in online-community that helps leading Corporate-Buyers find & connect with top-tier Women-Owned Business Suppliers for B2B procurement of products, goods and services.
XPX - Charlotte - Exit Planning ExchangeMember
Mar. 2024Charlotte, North Carolina, United StatesCharlotte, a chapter of XPX (Exit Planning Exchange), is a community of trusted advisors across a broad spectrum of professions who work collaboratively to help lower middle-market businesses in our region build stronger businesses, prepare for an eventual transition or exit, and achieve optimal outcomes. We share expertise and experience with each other and the broader community so we may best help businesses build value, transfer ownership, and create legacies of success.
TMG Solutions AdvisorsPresident
Jan. 2023Charlotte, North Carolina, United StatesAs the President of TMG Solutions Advisors, I serve as a trusted growth partner for a diverse range of industries, including manufacturing, hospitality, nonprofits, pharmaceuticals, media, and medical spas. My role encompasses the development of tailored strategic plans that align with client objectives, ensuring sustainable growth and operational excellence. Key achievements include: - Spearheading marketing and sales initiatives that have led to a significant increase in revenue streams.
- Implementing comprehensive financial management services, optimizing client profitability through budget forecasting and effective P&L management.
Emmis CommunicationsMarket President
Mar. 2021 - Sep. 2022Indianapolis, Indiana, United StatesLed the strategic direction and operational management of a $24M regional media group during a pivotal transition period. My efforts were significant in driving profits and market share amid competitive pressures. Key accomplishments include: - Achieved a 36% exceedance of net profit targets, while increasing market share by 3% within a declining market.
- Developed a new digital marketing strategy that resulted in an $800K multi-year sports franchise contract, showcasing my sales strategy expertise.
Emmis CommunicationsVice President/Director of Sales
Nov. 2017 - Mar. 2021Indianapolis, Indiana AreaDirected sales operations for a statewide network, focusing on exceptional revenue growth and team engagement. Notable achievements include: - Captured over $500K in annual revenue through strategic negotiation and market-aligned product offerings, even during the challenging COVID-19 pandemic.
- Maintained a leading market share of 33% amid heavyweight competitors, emphasizing my ability to drive sales performance and operational efficiencies.
Emmis CommunicationsDirector of Music Sales
Jun. 2015 - Nov. 2017Indianapolis, Indiana AreaManaged a sales team in developing innovative sales strategies that aligned with changing industry dynamics. My proactive approach led to significant revenue and market share growth. Key wins include: - Increased sales by 15% year over year and secured a $1M concert contract, highlighting my capability in client engagement and strategic partnerships.
- Introduced a first-of-its-kind automated yield management system that optimized ad spot revenue, later adopted across the industry.
Emmis CommunicationsGeneral Sales Manager WLHK/WYXB
Mar. 2013 - Jun. 2015Promoted from account management to manage all sales operations with focus on growing revenue in changing market. Identified sales opportunities, defined sales and growth strategy, realigned products with market demand, set sales targets, and built, coached, and managed sales team.
★ Grew revenue by $4.7+M with 30% year-over-year growth over 7 years and increased market share 32% to #1 rank by developing market-aligned new sales strategies and programs to increase average unit rate (AUR).
★ Added $1.5M in annual new revenue by expanding, training, mentoring, and motivating sales team and implementing clear sales strategy and target sales expectations.
Emmis CommunicationsGeneral Sales Manager WLHK
Mar. 2008 - Mar. 2013
Emmis CommunicationsSenior Account Executive
Nov. 2003 - Mar. 2008Hired for apprentice management role. Created local and statewide radio advertising campaigns, developed new online and digital brand presence.
CLA (CliftonLarsonAllen)Senior Marketing Manager
Jan. 2001 - Nov. 2003Indianapolis, Indiana AreaOversaw marketing initiatives for a professional services firm, enhancing brand visibility and client acquisition efforts. Key contributions include: - Developed targeted marketing strategies that improved local market share from #11 to #9 in just one year.
- Collaborated closely with engagement teams to deliver compelling proposals that aligned with client needs and expectations.
Emmis CommunicationsPublicity/Promotions Director
Jun. 1996 - Jan. 2001Indianapolis, Indiana AreaDirected marketing initiatives to expand the growth of newly purchased urban radio entities. Worked with 8 sales representatives and 3 sales managers/vendor/co-op directors to provide advertisers with opportunities to build their brands. Created custom marketing programs to leverage clients’ efforts in the marketplace to achieve their specific brand objectives. Impacted ratings and profitability by incorporating audience development, on-air promotions, client promotions, special events, the internet, community relations philanthropy, client relations, sports marketing and advertising on television, radio, direct-mail, print, outdoor, and online. By implementing strategic marketing, branding, and imaging programs, improved ratings from #9 to #4 in 12 months.
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