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Work Background
National Western Stock ShowSenior Director of Livestock Operations
Jul. 2022Denver, Colorado, United StatesSpearhead event development, securing industry relationships with Cattle Associations to enhance the visibility and financial success of the 16-day National Western Stock Show, known as the "Super Bowl" of livestock shows. Develop and execute media strategies across TV, digital, radio, and print, achieving 3 million video views, 41,000 monthly TV viewers, and coverage in 10 print publications from Feb 2023 to Feb 2024. Lead a high-performing team of seasonal employees, full-time staff, volunteers, and interns, fostering collaboration and accountability. Manage budgets, ensuring financial alignment with organizational goals. Collaborate with program and communications teams to integrate partnerships into event programming and marketing.
National Western Stock ShowDirector of Livestock Operations
Jul. 2022 - Aug. 2024
J Diamond J, LLC.Principal
Jul. 2021Dillon, Montana, United States
The Northern International Livestock Exposition - The NILEGeneral Manager
Sep. 2013 - Jul. 2021Billings, Montana AreaGeneral Manager of NILE Events. The NILE Stock Show and Rodeo, Annual Montana Ag Trade Expo, PBR and NILE Foundation Stetsons & Stilettos as well as a number of other events promoting and embracing the western lifestyle. Cultivated corporate partnerships for PRCA Rodeos, PBR Billings Event, and educational programs, driving revenue for a 50-year-old organization. Led strategic planning and fundraising, raising significant funds to support agricultural education and conservation initiatives. Negotiated complex partnership agreements aligned with the NILE Foundation’s mission. Directed a 10-day rodeo, stock show, and trade show, managing a 189-acre site and 157,000 square feet of facilities. Partnered with Western Ag Network, Northern Ag Network, and RFD-TV to create media campaigns, enhancing organizational visibility.
Red Angus Association of AmericaDirector of Communications and Member Relations
Jan. 2011 - Jan. 2013
Womens Professional Rodeo Assoc.Mountain States Director
Jan. 2011 - Jan. 2013
ABS GLOBALIndependent Sales Representative
Jan. 2001 - Jan. 2010
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