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Work Background
Estia CapitalGroup Communication Manager
Apr. 2020Athens, Attiki, GreeceAs the leader of strategic corporate communication initiatives at Estia Capital and its subsidiaries, Estia Developments, 7 Seas Maritime, My Greek Vacations, and Olympia, I drive brand awareness and ensure consistent messaging across multiple channels. I successfully built the communication department for 7 Seas Maritime from the ground up, managing agency relations and negotiating media partnerships to create compelling content. My responsibilities include developing branding strategies, curating website content, and directing office branding projects, while also producing marketing materials and overseeing digital presence through social media and email campaigns. Additionally, I lead HR communication efforts and manage the CEO's digital profile, ensuring alignment with corporate branding. Since 2024, I have directed sales for Estia Developments in the Middle East, managing a dedicated team to meet targets and enhancing market reach through relationship building and strategic project proposals.
Alsumaria TV السومريةCorporate Communications Manager
Feb. 2010 - May. 2011Beirut, LebanonEstablished and led the Corporate Communication Department, crafting its overall strategy and building a team focused on public relations and content development. I successfully hired and mentored key personnel, including a PR manager and a content specialist, to execute departmental objectives. I developed and implemented communication strategies that enhanced the channel’s brand image and external relationships. By overseeing PR initiatives and media relations, I strengthened the channel’s visibility and reputation in the market.
Media Trend SAL - Event Management Founder and Director
Jan. 2010 - Dec. 2019Beirut, LebanonFounded and led Media Trend SAL, an event management and media content company serving prestigious clients in the UAE, including Ahlan Magazine, Al Sada Magazine, and Emarat Al Youm newspaper. I oversaw interviews, event coverage, and media content creation, positioning the company as a key provider of media assets from Lebanon for print outlets. Directing all business operations, I managed content creation, CRM, and strategic partnerships with major media outlets, playing a pivotal role in fulfilling content needs and ensuring high-quality delivery. Under my leadership, the company scaled to become a vital content hub for UAE-based media before a shift in the industry and personal commitments prompted a transition.
Dubai Media IncorporatedCorporate Communications Manager | Relations and Media Relations Officer
May. 2007 - Feb. 2010Dubai, United Arab EmiratesLed the development and execution of corporate communication strategies, managing both internal and external communications. I established key contacts with media outlets across Lebanon and the Middle East, ensuring effective coverage for Dubai Media. My role included organizing high-profile press conferences and events, such as media launches for new series and Ramadan programming. I also managed the PR team and executed the group's PR strategy, ensuring cohesive messaging and enhanced visibility.
Rotana Media GroupPublic Relations and Press Coordinator
Jun. 2005 - May. 2007Beirut, Lebanon
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